National Speakers Association – Arizona

Turn your exhibit booth into a powerful profit center! Give your tradeshow team or your consumer show exhibitors the tools they need to be successful. Get enthusiastic, relevant industry insight and street-smart strategies from The Exhibit Expert herself. Susan Ratliff is an author, speaker and award-winning entrepreneur with 35 years experience in selling, marketing and attracting the media. She learned the exhibit business from the trenches, while building her successful tradeshow display company Exhibit Experts. (exhibitexpertsaz.com) Susan delivers valuable perspectives from both sides of the aisle. She knows what attendees want, how exhibitors think and what they both need to be successful. Her audiences receive the tools necessary for creating a dynamic tradeshow display, attracting prospects to the booth and turning qualified leads into sales. Whether it’s a consumer show, craft fair, or B2B tradeshow, Susan’s creative ideas, personal examples and real world experiences will educate and motivate every exhibitor from the small start-up business to the fortune 500 company.

Susan’s other popular presentations are:

HOW TO SUCCEED WHEN YOU DON’T FEEL SUCCESSFUL Ten Lessons to Spark Your Entrepreneurial Spirit

Keynote description The discouragement we sometimes experience from overwhelming obstacles and the frustration we suffer from unexpected challenges can derail our chance for business success, yet just one spark of encouragement can redirect us onto a positive path. Susan Ratliff has experienced her share of barriers and road-blocks, but ignored the naysayers and pushed past the pessimists to become an award-winning entrepreneur, author and professional speaker. Her inspiring story chronicles that unique entrepreneurial journey as she shares her fears when facing failure and some of the lessons she’s learned about beating the odds, achieving your dreams and the will to succeed.

How the audience benefits: Through personal examples and intimate stories, the audience will relive some of the emotional challenges and shocking battles Susan has faced in business. Every difficult dilemma and subsequent outcome will reinforce a theme of strength that will resonate with everyone present. Attendees will relate to Susan’s insightful strategies and optimistic attitude and will leave with valuable lessons guaranteed to spark their entrepreneurial spirit including: • How to turn obstacles into ammunition for change. • When to cut your losses and never look back. • Cracking seemingly impossible barriers. • Why enthusiasm expands experience.

HOW TO GET YOUR NAME IN THE NEWS Description Publicity is powerful when you know how to attract, manipulate, magnify and maximize it. You can tell hundreds of people about your product or service and spend thousands of dollars in advertising, but if you get a TV interview or a feature article written about you, it will not only reach more people, but your message will be perceived as more credible. Susan Ratliff will show you how to master effective PR skills by using preparation, planning, polish, pitch, persistence and patience so you can attract the media and get your name in the news.

In this turbulent economy, when budgets are shrinking, businesses are clamoring for inexpensive solutions on how to marketing themselves and their products and services. Attracting the media and generating publicity is something they can do themselves without spending a dime as long as they have a plan of action like the one they will leave with after they attend this information packed session.

THIS PROGRAM IS PERFECT FOR: Large and small business owners, non-profits and association marketers who want to: • Promote their product or service for FREE • Increase attendance to an event • Gain credibility for a cause • Have the media calling on you • Magnify and maximize all publicity

NETWORK YOUR WAY TO THE BANK Turn mixing and mingling into money

Description

The art of networking is getting in front of people who have influence. Learning what to say and the right questions to ask will guarantee your mixing and mingling is maximized. Finding fresh prospects, meeting with customers, cultivating new relationships and gaining exposure is the goal. Being unskilled and unprepared to network could cost you the biggest connection of your career. If you’d rather eat worms than enter a room full of strangers and speak to someone you don’t know, then this program is for you. Uncover the simple secrets for turning persuasive conversation into money in the bank. Whether the economy is floundering or flourishing people are always searching for new ways to connect with their customers and their community. Finding a comfortable way to start a conversation, interact with strangers or tell a room full of prospects about your business is the desire of many. Mastering simple techniques for working a room will provide confidents and expand credibility. What attendees will learn? Through personal examples, interactive instructions and time proven illustrations attendees will discover: • Why networking is a powerful marketing tool • How to influence perception • Where to find opportunities to connect • How to expand your net • Secrets to a memorable 30 second commercial • Techniques to set you apart in a crowd • Ways to expand your sphere of influence • Tips for becoming a referral guru

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Areas of Expertise:
Advertising/Public Relations
Business-General
Entrepreneurship
Inspiration
Marketing/Merchandising
Networking
Success
Training

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sratliff - Updated: April 7, 2010