National Speakers Association – Arizona!

Are you looking for enthusiastic, relevant tradeshow industry insight from a business savvy, street-smart expert in the trenches? Do you want to recharge your tradeshow program and renew your booth staff’s enthusiasm for event marketing? Turn your exhibit booth into a powerful profit center! Let Susan Ratliff give your team the tools they need to succeed.

Susan Ratliff is The Exhibit Expert. In the tradeshow trenches for 30 years, she’s worked both sides of the exhibit aisle, gathered the knowledge, discovered the shortcuts and made the mistakes so you don’t have to. She is an award-winning entrepreneur, author, speaker, event producer and founder of a successful display products company. She knows what attendees want, how exhibitors think and what they both need to be successful. A nationally recognized expert in her field, Susan has unique insight into how to generate the most income for your business from your booth.

Susan’s formulas for success are illustrated by personal examples in the field and include detailed instructions and relevant techniques you can immediately implement to maximize performance and profits on the show floor. She will give your team a renewed enthusiasm for exhibit marketing, keys to a competitive advantage and the knowledge to work the show like a pro.

EXHIBIT LIKE AN EXPERT – seminar

Elevate your professionalism at the booth using Susan’s formulas for success. Explore the five essential strategies an exhibitor must master to sell more, look great and make money at tradeshows, consumer shows or expos. Walk away with step-by-step instructions, creative ideas and valuable techniques that can be immediately implemented to turn your booth into a powerful profit center.

1. Goal Setting: Ten goals to maximize productivity and time spent. A company’s commitment to participate in a show should be followed by a commitment to get results. Know what you want to accomplish, have realistic expectations, make the staff accountable.

2. Display Design Five design elements that produce a competitive edge. At a tradeshow image is everything. An impressive display with the wow factor is critical to success.

3. Promotions Eight effective methods to draw traffic to the booth. Your show success depends on capturing the attention of as many qualified attendees as possible. Getting the right customer to your exhibit is a three-step process that includes promotions before, during and after the show.

4. Sales Strategy Five E’s of successful selling at shows A well-trained staff is essential to maximize results. Mastering the 5 E’s selling formula will guarantee an increase in sales and lead generation.

5. Follow-up Eight ideas for following-up leads When the show is over the work is just beginning. Use these tips to turn leads into sales after the show.

Susan’s other popular presentations are:

HOW TO SUCCEED WHEN YOU DON’T FEEL SUCCESSFUL Ten Strategies to Spark Your Entrepreneurial Spirit

Keynote description The discouragement we sometimes experience from overwhelming obstacles and the frustration we suffer from unexpected challenges can derail our chance for business success, yet just one spark of encouragement can redirect us onto a positive path. Susan Ratliff has experienced her share of barriers and road-blocks, but ignored the naysayers and pushed past the pessimists to become an award-winning entrepreneur, author and professional speaker. Her inspiring story chronicles that unique entrepreneurial journey as she shares her fears when facing failure and some of the lessons she’s learned about beating the odds, achieving your dreams and the will to succeed.

How the audience benefits: Through personal examples and intimate stories, the audience will relive some of the emotional challenges and shocking battles Susan has faced in business. Every difficult dilemma and subsequent outcome will reinforce a theme of strength that will resonate with everyone present. Attendees will relate to Susan’s insightful strategies and optimistic attitude and will leave with valuable lessons guaranteed to spark their entrepreneurial spirit including:

• How to turn obstacles into ammunition for change

• When to cut your losses and never look back

• Cracking seemingly impossible barriers

• Why enthusiasm expands experience.

HOW TO GET YOUR NAME IN THE NEWS Description Publicity is powerful when you know how to attract, manipulate, magnify and maximize it. You can tell hundreds of people about your product or service and spend thousands of dollars in advertising, but if you get a TV interview or a feature article written about you, it will not only reach more people, but your message will be perceived as more credible. Susan Ratliff will show you how to master effective PR skills by using preparation, planning, polish, pitch, persistence and patience so you can attract the media and get your name in the news.

In this turbulent economy, when budgets are shrinking, businesses are clamoring for inexpensive solutions on how to marketing themselves and their products and services. Attracting the media and generating publicity is something they can do themselves without spending a dime as long as they have a plan of action like the one they will leave with after they attend this information packed session.

THIS PROGRAM IS PERFECT FOR: Large and small business owners, non-profits and association marketers who want to:

• Promote their product or service for FREE

• Increase attendance to an event

• Gain credibility for a cause

• Have the media calling on you

• Magnify and maximize all publicity

NETWORK YOUR WAY TO THE BANK Turn mixing and mingling into money

The art of networking is getting in front of people who have influence. Learning what to say and the right questions to ask will guarantee your mixing and mingling is maximized. Finding fresh prospects, meeting with customers, cultivating new relationships and gaining exposure is the goal. Being unskilled and unprepared to network could cost you the biggest connection of your career. If you’d rather eat worms than enter a room full of strangers and speak to someone you don’t know, then this program is for you. Uncover the simple secrets for turning persuasive conversation into money in the bank. Whether the economy is floundering or flourishing people are always searching for new ways to connect with their customers and their community. Finding a comfortable way to start a conversation, interact with strangers or tell a room full of prospects about your business is the desire of many. Mastering simple techniques for working a room will provide confidents and expand credibility. What attendees will learn? Through personal examples, interactive instructions and time proven illustrations attendees will discover: • Why networking is a powerful marketing tool

• How to influence perception

• Where to find opportunities to connect

• How to expand your net

• Secrets to a memorable 30 second commercial

• Techniques to set you apart in a crowd

• Ways to expand your sphere of influence

• Tips for becoming a referral guru

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From the member's website:

• http://www.blingmybooth.com

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Areas of Expertise:
Advertising/Public Relations
Business-General
Entrepreneurship
Inspiration
Marketing/Merchandising
Networking
Success
Training

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sratliff - Updated: May 13, 2011