National Speakers Association – Arizona!

Saturday, April 17, 2010

8 a.m. to 2:30 p.m.

Checkin: 7:30 a.m.

Brand It and They Will Come: Build a High-Fee Brand When You Are Not Famous

with Vickie Sullivan

The secret behind blockbuster experts who command high fees for years: they built a compelling brand first that enthralled the media and buyers. In this no-holds barred conversation, market strategist Vickie Sullivan unveils the four step plan she uses to package experts for their most profitable markets. Fasten your seat belt with this interactive session where you will learn:

• How the current recovery has changed two branding trends forever.
• Three factors buyers use to decide who is their “gotta have” speaker
• Four ingredients every big-fee brand has.
• A story formula that national media such as Fast Company uses to create gurus – that anyone can use!
• Three ways to create a point of view that establishes you as a one-of-a-kind expert.
• A formula that creates compelling content for speeches, media interviews and sales conversations.

Vickie Sullivan is internationally recognized as the top market strategist for experts. Specializing in branding for high-fee markets, she has launched thousands of thought leaders since 1987. Vickie’s groundbreaking work has earned her an appointment on the Women’s Leadership Board for the Kennedy School of Government at Harvard. In that capacity, she presented three times to the student body there on personal branding and prominence. Her market intelligence updates are distributed throughout the U.S. as well as 17 other countries.

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Brand Your Speaking Business!

How to brand your speaking business to attract more attention, build credibility and profile, differentiate, and grow to bring in more clients and revenue

with Elaine Fogel

Newer and less experienced speakers often find the speaking business landscape challenging. Without the same resources to spend as more experienced and well-known speakers, they can easly spin their wheels.

A brand is not just a logo, a look or a color scheme. It’s absolutely everything about your speaking business. It’s when your clients and audiences have such memorable brand experiences at every touchpoint that they become your brand ambassadors. And everything plays a role, from your marketing materials, to how quickly you respond to calls and e-mails, right through to your follow-up and afterwards.

Learn how branding can help your small business reach its goals. And the best part? Building your brand doesn’t have to break the bank.

Here’s what you’ll learn in this presentation:

• What branding is and its role in your speaking business marketing
• Why it’s important to build a brand and how to do it affordably
• The benefits of branding and how it can help you generate more of what you want
• Branding basics for your business

As a senior contributor to MarketingProfs.com and its Daily Fix blog, ranked as a Top 25 Marketing Blog, Elaine Fogel has a large following of readers. Entrepreneurs, small-business owners, and marketers in the world’s largest corporations make up the publication’s 381,000 subscribers, making it the largest in its category. Her earlier career included freelance agency assignments for major corporate clients in Canada such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert. Since relocating to the U.S., she has worked with nonprofits and businesses including Arizona State University, the Association of Corporate Counsel Southern California, and Make-A-Wish Foundation. Elaine has also has been a contributing writer for The Business Journal and her articles have appeared in Marketing News, the Stanford Social Innovation Review, and Advancing Philanthropy, as well as several association publications.

“Info-Product Wealth”: Insider Secrets To Creating a Purposeful, Profitable Info-Product Empire

with Stephanie Frank

Have you ever wondered why some speakers seem to find endless sources of ideas (and profits) from information products while you’re still trying to decide what to publish first (or next)? Do not create or market your next book, ebook, blog, newsletter, e-course, quiz, special report, audio, video or any other information products unless you want to lose more money and waste more time. In this powerful session, Stephanie details the exact formula she uses to leverage your teaching principles into a simple model to create products and services that can quadruple your business revenue, solidify your message and instantly dissolves your info-product marketing frustration. Learn the strategies used by the pros to create purposeful, long-lasting info-products and the insiders’ secret that creates raving fans and has people buying from you over and over again.

1. Identify the 3 components of a profitable product development plan.
2. Organize your talking points into a workable info-product model
3. Understand the funnel system of info-product marketing.

How this information applies to speakers and why it is important.

Passive revenue with info-products is key for business expansion in this industry. Speakers who have a strategic info-product production and marketing system watch their profits soar, while those who do not get stuck spending time and effort marketing products haphazardly.

Stephanie Frank works with organizations and business professionals who want personalized success systems that pump up their power to profit. She is the author of the best-selling book, The Accidental Millionaire and founder of the Institute for Success IQ, specializing in personal success and productivity education. Go to StephanieFrank.com for more information.

Register Now!

$49 Tuition includes lunch Where: Gainey Ranch Country Club
7600 Gainey Club Drive, Scottsdale, AZ 85258
Mapquest.com

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NSA-Arizona Candidate Program continues “Excelling in the Business of Successful Speaking.” Raved about throughout the speaking industry, the program is now available to Candidate members of NSA-Arizona. This is an incredible professional development opportunity.
Want Success? Read on….

This ten month Candidate program is designed to address the needs of Candidates of NSA-Arizona looking to launch their business—from the ground up or from “so-so” to “look out!”—by providing direction, focus and support. Even if you missed the kickoff, please join us now. Simply get the book and workbook for the The Business of Successful Speaking: Proven Secrets to Becoming a Million Dollar Speaker. Go to: GoldStars.com and order your books today. Be sure to choose the Hardcover and Workbook option.

Free teleseminars advance your progress towards professional membership.

We’ll also have two full-day events to kick-off each new phase. These events will give you focused time and direction and the feedback and support of other highly motivated NSA members. If you could actually put a price on the value of that, it would be astronomically higher than the low fee you’ll pay for these full day events to work ON your business instead of IN your business for a change.

Save these dates:

April 17, 2010 Full Day Event 8:00 AM to 2:30 PM
May 22, 2010 Teleseminar 11:00 AM
June 19, 2010 Teleseminar 11:00 AM

More questions?

For questions email Vickie Bouffard at vickie@QuantumPerformanceTraining.com or 602-300-7230.