National Speakers Association – Arizona!

To register online Members & Candidates Click Here
To register online Nonmembers Click Here

NSA-Arizona Program February 20, 2010

Time: 9:00 a.m.; networking 8:00 a.m.
Business Building Session: 12:15 p.m.-1:30 p.m.
Location: NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Early Registration (by 5 p.m. Wed. Feb. 17): $30/members, $45/guests
Late Registration: $40/members, $55/guests
No refunds after 5 p.m. Feb. 17, 2010.
For directions, visit Mapquest.com
Please notify us if you have any special needs for the meeting.

Main Stage—Ford Saeks

Innovative Marketing Mastery for Professional Speakers with Ford Saeks

This high-energy “how-to” session offers a multitude of creative direct and Internet marketing techniques for professional speakers. You’ll walk away with a wealth of up-to-the-minute strategies, innovative techniques, and bold new ideas proven to get more bookings and sell more products and services.

Ford reveals the best strategies for marketing through channels such as direct mail, affiliate programs, catalogs, selling via email and ezines, and directly from websites. In addition you’ll learn:

• 14 techniques to turbo-charge your marketing results, even on a limited budget
• How to design or redesign your website to sell more
• How to price and package your products for maximum sales
• How to creating an Internet Massive Action Plan (I-MAP)
• How to use the PSP Method™ for increasing sales as much as 500%.

Bring your marketing and promotional materials for a chance to be selected for one of Ford’s famous “Marketing Makeover Hot Seats.” Expect an interactive action training that creates a lasting positive impact – guaranteed!

Ford is publisher and mastermind behind Randy Gage’s Internet marketing efforts, websites and events, as well as hosting well-known speakers, CSPs, CPAEs, authors, and consultants. Ford not only talks about Information & Internet Marketing solutions, he lives them daily. Since starting his first corporate site in 1993, today he has more than 300 sites bringing in millions of sales each year. Yes, Ford has the expertise to make you rich, too!

Voice of Experience—Licensing Ins and Outs: Building Income through Licensing with Jim Hennig, PhD, CSP, CPAE

Should you consider becoming a licensee or licensor of products and services? What are the advantages and disadvantages of both?

Dr. Jim Hennig has used both kinds to build his business in good and bad economic times. In this session, he shares his strategies to expand both your business and your income.

As a potential licensee, you will learn how to:

• Double your topic and content offerings
• Create more leads and bookings through the right licensor
• Find potential licensors to meet your specific needs
• Build instant credibility
• Attract experienced trainers to do what you are doing
• Ask specific questions to determine if this is the licensor for you

As a potential licensor, you will learn how to:

• Create instant cash flow
• Make being a licensor your retirement nest egg
• Ask the right questions before deciding to become a licensor
• Spot elements that are essential in a good agreement
• Increase your name recognition, visibility, and speaking income.

As a past president of NSA and in business for 28 years, Jim knows the speaking industry. He has been a national sales leader as well as president of four corporations in four divergent fields. He has spoken to more than 25 of the Fortune 500 Companies. His training materials are available in 52 countries and have been translated into 23 languages. His book, How To Say It: NEGOTIATING TO WIN, was recently released by Prentice Hall/Penguin.

Extreme Speaker Makeover—Branding and Strategy with Vickie Sullivan and Stephanie Angelo

This behind-the-scenes look reveals what happens as a result of outside help on branding and strategy. Stephanie kick starts the program with top three things she’s changed after working with Vickie. Vickie explores three things folks can do to increase their return on investment in branding projects. Then you get to be a fly on the wall as Stephanie gets Vickie to address her biggest business challenge: getting access to qualified buyers.

Vickie Sullivan is internationally recognized as a top market strategist for speakers in branding for high-fee markets. A member of NSA since 1990, she has spoken at the national convention and 20 chapters on positioning for high-fee venues. She’s been quoted in Fortune.com, The New York Times, and Investor’s Business Daily. Vickie has also been appointed to the Women’s Leadership Board for the Kennedy School of Government at Harvard.

Stephanie Angelo is an award winning business consultant in articulating the significant impact to employers when their employees are victims, or perpetrators, of abuse. She is the only expert in the country that provides this targeted focus and specialty on how abuse hurts a company’s revenue. She has presented at Colorado Association for Victims Assistance, Society for Human Resource Management (several states), International Facilities Management Association, American Society for Industrial Security’s international convention, and several state Domestic Violence Coalitions. In both 2008 and 2009 she received the Best of Tempe Award in the Lecture & Seminar Bureaus category by the U.S. Local Business Association.

Business Building Session

The Business Building Session starts promptly at 12:15 and ends at 1:30 p.m. The Business Building session is designed to provide members with information and tools necessary to successfully build their speaking business. The format we are using is based on Jim Cathcart’s Eight Professional (Speaker) competencies. All morning attendees are welcome.

Stand Smile and Dial! with Vickie Bouffard

The Business Building Session starts promptly at 12:15 and ends at 1:30 p.m. All morning attendees are welcome.

It’s time to stand, smile, dial . . . and put speaking engagements on the calendar for 2010! Come learn how to make outbound telesales calls using a strategy, a script, a little practice, and lots of support from your fellow NSA buddies.

In this practical how-to session, you’ll focus on:

• How to make outbound sales calls to meeting planners
• What to say and want NOT to say
• How to start and close the conversation
• “Make and Take” develop a script just for you
• Practice your script and make it yours
• Get coaching from a seasoned sales pro
• Get your sales call questions answered

Vickie Bouffard has more than 20 years of sales, sales training, and management experience. She has consistently emerged as the #1 producer within every company she’s ever worked for. As a veteran Dale Carnegie Trainer, Vicki has helped hundreds of sales people realize their sales goals by developing their confidence, mindset, and skills.

Come hear this outstanding program!

---

To register for this meeting, please follow prepayment procedures.
Prepayment Procedures: To streamline check-in at monthly meetings, the board requires that you prepay for your meeting attendance.

• Register: To register online Members & Candidates Click Here
• To register online Nonmembers Click Here
• or by email, send name, company and number of attendees to Gwen@nsa-arizona.org
• or call (480) 968-7443.

NSA-Arizona Calendar

For a printable monthly calendar of NSA-Arizona events, click Calendar.

NSA-Arizona Future Programs Lineup

To see the exciting line-up for the coming months click 2010!

Future 2010 Programs

• February 20
• March 13
• April 10
• May 8
• June 12

Thank you to the NSA-Arizona Program Committee: Janita Cooper, Kimberly Amadeo, Celeste Bumpus, Michelle May, and Paula Shoop.