April 2007 News Flash
In this edition
- President’s Message from Joan Koerber-Walker
- April 14 Monthly Meeting
- Meeting Sponsor for April
- Living Room Forum for 2007
- Upcoming NSA Programs
- NSA-Arizona Board Elections
- NSA-Arizona Speech Development Lab
- Tucson Lab and Mastermind
- Exhibit Experts
- Book Offer Raises Funds for NSA-Arizona
- Business-Building Bulletin
- Tips to “Bottle and Sell” What You Know
- Word Trippers from the Platform
- About This Newsletter
NSA-Arizona President’s Message from Joan Koerber-Walker
What Does Your Presentation Say About You?
When our clients engage us for our services, they buy a package. The marketing materials, products they view, and reputation they learn are the promise of the solution we will deliver for the price they will pay. Our message – and how it meets their needs – is the gift we bring to the engagement. Our demeanor – and the way we respond to them throughout the booking and engagement process – is the packaging that makes our gift more attractive. Ah, but the quality of the presentation is the ribbon that ties it all together.
This month, Marilyn Snyder joins us to help create the bow that helps differentiate your gift from all the rest. I hope you will join us.
Consider the complete gift you bring to your clients. Does it meet your need to give, or is it more? Is it the gift – the message – they hope to receive? Taking the time to determine the needs of your clients is the true mark of a professional. Taking time to understand what they are asking for AND what they require will bring you what you need: rave reviews, repeat and referral business.
Right now, ask yourself –
- What will make the person who books me successful in reaching their goals?
- What do audience members need to reach and exceed theirs?
- How can I present it in a way that they remember it long after I have gone?
The answers to these questions will help you deliver the gift your clients truly want. And it will come back to you over and over again.
Joan Koerber-Walker
NSA-Arizona President 2006-2007
jkw@corepurpose.net
NSA-Arizona Monthly Meeting April 14, 2007
Time: 9:00 a.m. - 12 noon; networking 8:30 a.m.
Candidate Program 12:15 p.m.
Location: NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Prepaid registration (by 5 p.m. Wed., April 11): $30/members, $45/guests NEW RATES
At-the-door registration: $40/members, $55/guests NEW RATES
No refunds after the early registration deadline.
Avoid the “Death by PowerPoint” Syndrome—Marilyn Snyder
Audience members grumble about mind-numbing PowerPoint slides read word by word by presenters. Speakers begrudge excessive show-preparation time. Sadly, you may be killing your audiences with bad slide design and dying on stage because of poor delivery.
To prevent “Death by PowerPoint,” learn professional secrets to giving life-restoring PowerPoint presentations. In Marilyn’s session, you will learn:
- Three elements that spell success for every PowerPoint presentation.
- Seven shortcuts that guarantee you’ll spend less time prepping your slideshow, leaving more time to communicate with your audience members.
- Professional design techniques that turn meaningless bullet points into memorable content so you can engage your audience’s hearts and minds.
- Five little-known delivery techniques that ensure your presentation sends the right message.
- Two formulas guaranteed to make your presentations memorable.
Marilyn Snyder specializes in creating and delivering customized PowerPoint design and presentation skills seminars. She is a long-time member of NSA and ASTD (American Society for Training and Development) and author of Creative Animations for PowerPoint, Volumes 1 and 2 and High-Performance Speaking.
SPECIAL MEMBER BENEFIT: You can have Marilyn Snyder, aka The PowerPoint Lady, do a makeover on your slides! Send a PowerPoint slide or two to Marilyn for a chance to get an instant makeover. Slides from three members will be selected for demonstration during the presentation. Those not chosen for makeover will receive a free review via e-mail. Send your slides to marilynsnyder@adelphia.net
VOE: Patricia Drain and Debbie Allen–Learn how to travel less and make more with another stream of speaking income
Debbie Allen and Patricia Drain were both seeking another stream of income that would keep them off the road traveling so much with a hectic speaking schedule. They discovered that the seminar business is one of the top 10 most profitable businesses ….so they decided to take their existing event business to a much higher level. Their goal was to create a wealthy stream of income for themselves and for others.
Debbie and Patricia co-created Maximizing Success, Inc. in January 2005 and hosted their first event with 550 attendees from six countries around the world. They now plan two major events a year in Arizona, one in Phoenix and one in Sedona. They will share with you their story, the ups and downs of owning an event business and how they created systems to keep the business growing fast.
Dave Sherman and Stephanie Angelo head the Program Committee 2006-2007.
Candidate Program: Light at the End of the Tunnel
Starts promptly at 12:15 p.m. – all morning attendees welcome.
Loretta Love Huff will talk about Two Keys to Finding the Light at the End of the Tunnel. She will share her journey—from the excitement and vision of creating a new business, to battling the demons of doubt and frustration that we face, and seeing the light of optimism again. Her elegant solutions will inspire and motivate you.
Beth Terry and Elizabeth Harper co-chair the Candidate Program 2006-2007.
SUPPORT OUR MEETING SPONSOR – My Computer Works!
Of course you want to:
- Reduce the amount of time you spend on computer problems
- Secure information from outside intruders
- Extend the lifetime of computer software
- Improve computer performance
- Increase system availability
- Lower your IT costs
My Computer Works!, a returning sponsor, provides immediate and unlimited support. Its U.S.-based technicians remotely repair problems and answer questions for just $19.95 per month (regular $49.95 activation fee, but $25 off for NSA members).
Call 1-800-990-4MCW or 602-635-6150 and ask for Andy Lentz
To register for this meeting and save $10, follow these prepayment procedures.
Prepayment Procedures: To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests save $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting. Registration at the door (available as space allows) is $40 for members and $55 for nonmembers.
Note from Executive Director Gwen Henson: We’re happy to keep your credit card on file for meeting payments but it’s not an automatic service. Please specifically ask us to do that.
Three ways to register:
- Online: go to http://nsa-arizona.org/meetings/april-program/
- By email: send name, company, and number of attendees to Gwen@nsa-arizona.org
- By telephone: call (480) 968-7443
Living Room Forum 2007
April 25–Seminar/Workshops
Bonnie Mattick, Hostess (Moon Valley)
Facilitator, Susan Ratliff
Susan Ratliff is President of Exhibit Experts and an author and speaker. She regularly hosts exhibitor training seminars in her showroom and provides a variety of workshops for entrepreneurs and business owners both locally and nationally. Susan also created and personally financed the Women Entrepreneurs’ Small Business Boot Camp taking it from conception to fruition in 6 months. The event features nine workshop presenters, two keynote speakers and a panel of experts. Her third event this past Janurary was supported by 16 sponsors and had a sold out attendance of 300. From the intimate seminar to the large conference, Susan has experience in all aspects of putting on a successful event.
At the living room forum we will answer the following questions:
- How will holding your own seminar or workshop benefit you and your business?
- How do you make the experience unique and valuable for attendees?
- What type of marketing ensures good attendance?
- Where should the seminar or workshop be held and what should be included on the agenda?
Wednesday, April 25 from 7 pm to 9 pm. RSVP at http://www.nsa-arizona.org or call Gwen (480) 968-7443. Cost: $15 members, $25 Guests. Registration and payment are required in advance; no refunds. You’ll receive directions when you register.
May for Humor – Hostess and facilitator needed
Please contact
Kitty Wiemelt and Kathy Marcil co-chair Living Room Forum, 2006-2007
NSA-Arizona Board Elections
Professional Members–-you should have received by email your 2007-2008 Board of Directors Ballot! The Survey Monkey email enables you to cast your ballot for four open NSA-Arizona Board positions. Your ballot will have more information on each of these great nominees: Stephanie Angelo, Loretta Love Huff, Michelle May, and Kitty Wiemelt.
Upcoming NSA-Arizona Programs
May 12 – Linda Gabbert Keith, CPA, CSP VOE: Bob Kelly
June 16 – TBA
July – No meeting so you can attend NSA Convention in San Diego
August 11 – Summer Fiesta
Upcoming NSA/IFFPS Programs
Innovation Lab Unlocks Your Creative Powers Innovation fuels your growth and brings good ideas to life. This Innovation Lab features top experts who will help you unlock the power of your own creativity. What parts of your business do you need to reinvent? How might you hatch even more powerful ideas and bring more of them to life? The faculty will give you the tools to invent a bigger and brighter future.
May 04, 2007 - May 06, 2007 NSA Headquarters, Tempe http://www.nsaspeaker.org/innovation_lab/index.shtml
Global Speakers Summit Sets Stage for International Business
If you are ready to truly be a player in the international arena, come to Dubai and join the community of influence and business knowledge at the Global Speakers Summit
IFFPS Global Summit 2007 - Dubai June 01, 2007 - June 05, 2007 Dubai in the United Arab Emirates http://www.nsaspeaker.org/iffps/Global_Summit_07.html
NSA’s San Diego Convention Goes “Seriously Nuclear”
Professional speakers don’t go to the NSA Convention to hear old thinking or feed their sacred cows. They go to get roughed up and laugh at themselves. To have their thinking challenged. And to be taken to places where few minds, hearts, and spirits have ever gone before.
If we’re going to be instruments of transformation in this world, we first need to experience it ourselves. It’s not an option, it’s a requirement. It’s what you do to play the game.
Every year, Convention creators have expanded our understanding of the world we want to influence. This year, they’ve gone seriously nuclear. Why? Because irrelevancy is not a place we want to go as a profession.
Book your room at Manchester Grand Hyatt San Diego – space is limited! NSA has reserved a limited block of rooms at a special rate of $144 single/double occupancy. This rate will be extended through Friday, June 15, 2007 as long as rooms are available in the NSA block. Mention “National Speakers Association” to receive this rate.
2007 NSA Convention July 09, 2007 - July 12, 2007 San Diego, California http://www.nsaspeaker.org/meetings/2007_nsa_convention_reg_info.shtml
NSA-Arizona Speaker Development Lab –
Daytime Labs: April 10 and 24
“I found the NSA Speaker Lab feedback extremely useful,” says NSA member Dr. Pat Gangi. “I also appreciated the written feedback because I was able to go through and identify trends. I’m delighted that participants feel free to gently disagree with each other on their perceptions of what goes well and doesn’t go well in the presentations. For example, one person commented on how natural my gestures looked, but another felt that I had kept one of my arms unnaturally still at my side. That small bit of feedback was important, because I had been deliberately trying to keep my arms closer to my sides (recommended by someone outside of NSA). Now I can see that I really need to trust my natural sense of movement and ‘go with the flow’.”
Thanks to Pat and other participants, we get that kind of feedback regularly. As suggested by Don Thoren, we’re starting later in the morning—enough time to avert the rush hour traffic. We now meet at 9:30 a.m. to 11:45 a.m., on the second and fourth Tuesday of the month at NSA Headquarters.
At $75 per year (easily paid at the NSA-Arizona website http://nsa-arizona.org/?p=46), it’s a bargain. Please join us.
Upcoming speakers:
April 10: Sel Fillerup, Bonnie Mattick and Ted Rogers
April 24: Silver Rose, Mary Switzer, and Maggie Hunts
Thanks to Celeste Bumpus who has taken over the coordinator duties from April through June. She can be reached at celeste@celestebumpus.com. For questions and scheduling, contact Celeste. Thanks to Jackie Dishner at jackiedishner@msn.com for being Jan-Mar coordinator.
NEW Evening Lab: April 17
Silver Rose is pleased to announce a location for the Evening Speakers’ Lab, thanks to Dave Sherman. It will be held at Sherman Training Center, 4600 E. Shea Blvd, Suite 202, Phoenix, AZ 85028 (nearest cross street is Tatum) 6.6 miles from AZ-51.
This is a great opportunity if you can’t attend in the daytime. It will be held the 3rd Tuesday of each month beginning April 17th at 6:15 (mingling time) and 6:30 - 8:30 p.m. To sign up for a slot on the April 17 agenda, contact Silver at Silver@SilverSpeaks.com and use the following subject line: NSA Evening Lab - Slot, Please.
Tucson Mastermind and Lab – Looking for a New Coordinator
Jessica Pettit, who has served as coordinator of our Tucson Mastermind and Lab, is relocating to northern California and looking for someone to be the chief cook of this Tucson Lab. Its intent is to gather and practice speeches, pitch ideas, and offer feedback to NSA colleagues in a Tucson location.
Become part of the Tucson Yahoo Group and offer to keep stirring the pot. To give Jessica a big thank you, contact her at pettittjess@gmail.com or call her at (917) 543-0966.
Exhibit Experts - Make a Great Impression with Tradeshow Displays
When you take the stage for your keynote address, walk into your seminar room, or go to the back of the room to sell your books and tapes, audience members formulate their opinion of you before you ever open your mouth to speak. Your success depends on making a memorable impression. To do so, you can tap into the same resources used by successful businesses in tradeshows. Exhibit Experts provides a variety of displays to showcase your talents, books, and CDs. Professional banner stands and graphics project your expertise before you even begin to speak. Easy to assemble, cost-effective to transport and economically priced, displays from Exhibit Experts will elevate your personal brand to a new level.
SPECIAL OFFER to NSA MEMBERS AND CANDIDATES: 10% off any purchase of
- A Contender, quick screen or media screen banner stand
- QFT 60 Pop up or 130 C Express Tabletop Display
Offer expires June 1st 2007
Call Exhibit Experts today at 602-437-3634. http://www.ExhibitExpertsAZ.com – Susan@exhibitexpertsaz.com Also check out: http://www.smallbusinessbootcamp.com and http://www.smallbusinesspowerhour.com
Reminder: Susan Ratliff and Eileen Proctor of Exhibit Experts host a weekly radio talk show on 1510AM KFNN. The Small Business POWER HOUR is geared to small business owners and entrepreneurs striving for higher levels of success. Tune in between 9 am and 10 am Fridays:
- In the Phoenix area, listen on 1510AM KFNN (and call in with questions)
- Log on to http://www.KFNN.com and click the “Listen Live” link
- Podcasts on the show’s official website: http://www.smallbusinesspowerhour.com
Mike McKinley Book Offer Raises Funds for NSA-Arizona
When Mike McKinley spoke to our chapter, he provided insight from his 45 years in business. With a strong sense of commitment to the speaking community, Mike offered three of his books to you for only $20, with all proceeds going directly to the chapter. Orders will be available for pick up at the April 14 meeting. For those of you who didn’t order yet, we have a few extra. See Gwen at the meeting.
Business-Building Bulletin
This bulletin publicizes events of interest to NSA-Arizona members and announces member accomplishments. Send your information to Barbara McNichol at editor@barbaramcnichol.com
2007 Community Megastar Award
Candidate member Julia-Isabel Davenport and her public relations firm Maximize Your Publicity seek nominees for the 2007 Community Megastar Award.
This award recognizes the community outreach efforts of micro-businesses. It’s open to businesses in existence two years or more and with 1-15 employees. Deadline for receiving nominations is April 6th. Award winners will be announced in April during Community Spirit Days.
Visit http://www.MaximizeYourPublicity.com/megastar.htm for forms and details.
Author’s Café Mixes Authors with Wine in April
Indulge your senses with wine, words, and delicious hors d’oeuvres while unwinding with a chilled glass of refreshing wine. Joy Malumpy’s upcoming Author’s Café dates are:
- April 10 Special Event! at Terroir Wine Pub, 7001 N. Scottsdale Rd. Scottsdale
- April 18 Author: Eileen Roth at Tapino Kitchen & Wine Bar, 7000 E. Shea Blvd. #1010, Scottsdale
Time: 6:00 - 8:30 PM. Cost: $12.00 (optional) for wine or beverage and hors’douvres. Reservations are required. For details, go to http://www.theauthorscafe.com
ASBA’s “Grow Your Business Conference and Expo” April 11
Here’s an opportunity to learn from Brad Sugars, a world-renowned Australian entrepreneur, author, speaker, and business coach who has helped more than a million clients find success. His business ActionCOACH started from humble beginnings in his suburban home in 1993 when Brad started showing business owners how to grow their sales and marketing results. Now, with nearly 1000 offices in 22 countries, it’s ranked in the top 100 franchises in the world.
This luncheon is sponsored by Arizona Small Business Association (ASBA) on April 11 at the Phoenix Convention Center, 111 North 3rd Street, South Ballroom & Hall E. It includes:
- Lunch with 1,000 business people
- Keynote Speaker, Brad Sugars, founder and president of ActionCOACH
- Phoenix Mayor Phil Gordon
- Economic forecast from Dr. Lee McPheters
- Presentation of the Small Business Administration Awards
- 2007 Extreme Business Makeovers
- 150 Expo Booths
- Door Prizes
Costs:
Luncheon – ASBA Members = $40 Non-ASBA members = $45
Expo Booth – Members = $300 Non-ASBA members =.$350
For more information contact tracyr@asba.com or visit http://www.ASBA.com
Authors and Speakers Roundtable Every Third Wednesday at ASBA
Authors and Speakers Roundtable, sponsored by Arizona Small Business Association, meets the third Wednesday of each month. All are welcome between 11:30 am to 1 pm. Bring your own lunch if you choose; drinks are provided. Each month features an author who tells about his or her authorship journey and challenges. Great information! 4130 E. Van Buren, Phoenix 602-265-4563. http://www.asba.com. Monthly meeting is no charge for ASBA members ($125 for annual dues); $20 for guests. This ASBA Roundtable is chaired by Bill Johnson, CSP, bill@billjohnson.com.
Info Products: Tips to “Bottle and Sell” What You Know
Extend your reach beyond your presentation with these tips from Kendall SummerHawk.
Every time you sell an information product, you’re creating an opportunity to build a lucrative client relationship. The key is following up instead of flaking out!
Here’s what I mean: Every time you ship a book or product, be sure to include a welcome letter and information about other products and/or services you offer. Next, send out a special letter two weeks after an initial purchase, using this follow-up letter to “check in” with your clients. Ask if they’ve read one of the tips you’ve included and give them the page number. Stuff your envelope with information about your upcoming workshop, teleseminar event, or new program.
These follow-up letters are inexpensive to send, yet make a strong impression. I recommend planning a campaign that includes 4 to 7 letters. Make each one personal and offer a tip, reminder, or other information your clients will value. Watch as they pay increasingly more attention to your offers!
Kendall SummerHawk shows entrepreneurs how they can brand, package, and price their services to create more money, time, and freedom in their business. To sign up for FREE tips like these, visit her site at http://www.kendallsummerhawk.com
Word Trippers from the Platform
Don’t let these Word Trippers from Barbara McNichol trip you up.
Ensure, assure, insure
Ensure – To make sure something happens. “I will research your audience thoroughly to ensure I deliver a customized presentation.”
Assure – To make someone feel sure about something. “I want to assure you I will customize the presentation so it fits your audience’s needs.”
Insure – To buy an insurance policy for financial protection in case something happens. “I insure my business against liability and theft.”
Word Trippers are featured in The Door Opener, an ezine that helps you open doors to your dreams through the written word. Subscribe at http://www.barbaramcnichol.com or send an email to editor@barbaramcnichol.com
About This Newsletter
Email your News Flash announcements to editor Barbara McNichol at editor@barbaramcnichol.com or call 520-615-7910 by 15th of each month.
To view back issues of the newsletter, in the menu on the right, Click on Newsletters and select the edition you wish to view.
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