February 2012 News Flash
President’s Message
Is Everything Important?
Is Everything Important?
When we haven’t clearly identified what’s most important, everything seems important. This is why, in my view, people get frustrated with their lack of success in managing their speaking businesses.
Instead of taking time to identify the real priorities of life in general, or the priorities of the day in particular, everything takes on the same level of importance. When everything’s important, nothing’s important.
We’re the ones who have to choose our priorities and make sure our daily priorities align with our annual aspirations.
The key? Get clear on what you want 2012 to look like. I recommend writing—yes, writing—a SMART vision statement for 2012—one that’s Specific, Measurable, Achievable, Realistic and Time Bound. Without this specificity, your vision for a better life has no power.
With a clear, compelling vision for what you want to accomplish, you can prioritize what your month, week and day will look like. Whether you want a fatter pocketbook or a slimmer waistline, it’s about making certain daily activities a priority. It’s about contacting a specific number of customers or prospects. It’s about eating good food instead of feel-good food. It’s all about committing to priorities.
You make your speaking business better this year than last when you don’t make everything a priority.
Sincerely,
Les Taylor les@lestaylor.net
NSA-Arizona President
2011-2012
NSA-ARIZONA MONTHLY MEETING
February 11, 2011
Networking/Breakfast: 8 a.m. 9 a.m.
Meeting: 9 a.m. – 1:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details
KEYNOTE SPEAKER – Growing Your Business When YOU Are the Business! with Mark LeBlanc
Mark LeBlanc shares keen insights and sound strategies that could make or break your speaking career. If your calendar isn’t where you want it to be, make this your must-attend meeting for jumpstarting success in 2012!
You will discover:
- how to put more money in your pocket,
- how to position yourself for higher fees,
- how to create a marketing plan that gets you booked, and
- how to set up a system for staying focused on a daily basis.
Mark joined NSA in 1983 at the ripe old age of 22. Today, he’s considered a seasoned veteran by many—and one of the few people NSA legends turn to for business counsel.
He speaks to small business groups, professional associations, and corporate sales groups who want their people to think more like business owners than salespeople. He’s been sponsored by Siemens (13 bookings) and J.P. Morgan Chase Bank (15 bookings) to share his strategies with small business owners across the U.S.
Mark founded the Small Business Success Coaching Network and has been successful in licensing his content and intellectual property. His book Growing Your Business has averaged one volume order (50+ copies) a week for the last 500 weeks. Walking the 500-mile Camino de Santiago pilgrimage across Northern Spain inspired his newest book, Never be the Same.
To download a free copy of Growing Your Business (ebook version), go to
Co-chairs Monthly Meeting Program: Paula Shoup pshoup@myinteralgps.com (chair) with Janita Cooper janita@masterdup.com.
CANDIDATE CONNECTION —10 Things I Learned About Making Money on My Way to Becoming a Professional Speaker with Patricia Drain
In this presentation, you’ll learn how Patricia became a professional speaker and came up with the “hot topics” people hired her to speak about. But then she realized she was leaving money on the table—lots of it.
Over the years, Patricia discovered two ways to sell: a pushy way and an authentic way. She simply didn’t feel comfortable “selling herself” until she mastered that skill of authenticity.
Be sure to attend and come away with 10 clear, authentic ways to make the money you deserve as a speaker.
Patricia Drain is a business strategist, multiple streams of income expert, Internet marketing specialist, and professional speaker. She has more than 20 years of experience as a business owner in Phoenix and has built and sold several companies.
Note: This program is for all attendees, not only Candidates.
Chair Candidate Program: Chris Kyselka ckyselka@gmail.com
Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.
Register Now
Prepaid registration (by 5 p.m. Wednesday, February 8): $30/members, $45/guests
At-the-door registration: $40/members, $55/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?
No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.
Please Support Our Meeting Sponsor
Patricia Drain International
Send your recommendations for sponsors to June Cline june@junecline.com who chairs the 2011-2012 Sponsorship Committee.
Congratulations to Pam Ostrowski
January meeting attendee Pam won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.
Living Room Forum
Do You Have a Burning Desire to Share an Idea or Learn a Profitable Strategy?
Wednesday, February 22, 2012
7 p.m. – 9 p.m.
If your answer is yes, let’s do it through each other!
As NSA members, we already know the importance of building and sustaining relationships with our clients. Let’s start the New Year by doing the same with our NSA colleagues, sharing ideas and inspiring each other to a profitable 2012.
This Forum is facilitated by Paula Shoup, a certified team coach who was an internal facilitator at three fortune 500 organizations. She shares her tips on how she has developed lasting, powerful connections with colleagues spanning two decades.
Facilitator: Paula Shoup
Location: To be announced
Cost: $15/members; $25/guest
Registration and payment required in advance; no refunds
RSVP: www.nsa-arizona.org or call 480-968-7443
Living Room Forum Chair: Gloria Petersen gpetersen@globalprotocol.com
Congratulations to NSA-Arizona’s Newest
PROFESSIONAL MEMBERS
Debbie Allen, CSP
CANDIDATE MEMBERS
Roy N. Irwin
Dolores Seright
Anne van Muijen
Isha Cogborn
Speaker Development Lab
Speaker Lab is a learning place for 3 or 4 speakers and 15 vicarious learners. While speakers practice, audience members learn, too. As an observer, you can provide valuable feedback and gain ideas to improve both your speaking and earning potential.
On February 14, our special Guest Evaluator Naomi Rhode, CSP, CPAE, will observe each of the presenters and offer her suggestions. On February 28, Dave Richardson, CSP, will be our special Guest Evaluator.
Lab presenters range in experience from beginners to seasoned pros. Even veterans seek ways to do better: working on new material, improving an introduction or a signature story, or venturing into a new arena. To request a presentation slot, contact Debra Exner at dexner@exnerassociates.com
Co-chairs Speakers Lab: Don Thoren, CPAE dthoren@cox.net and Debra Exner dexner@exnerassociates.com
Upcoming NSA-AZ Events
- Mar. 10 – Randy Pennington, CSP, CPAE
- Apr. 21 – Dick Bruso
- May 12
- June 9
Upcoming International Events
- 2012 NSA Winter Conference – Feb 2-5, 2012 – Plano, TX
- 2012 Business Development Lab – Apr 13-15 – Tempe, AZ
- 2012 NSA Convention – July 14-17, 2012 – Indianapolis, IN
- 2013 NSA Convention – July 27-30, 2013 – Philadelphia, PA
- 2014 NSA Convention – June 29-July 2, 2014 – San Diego, CA
For details, go to the NSA website at www.nsaspeaker.org
BRAVO Corner
At the Tucson Festival of Books on March 10 and 11, Barbara McNichol will be a featured panelist on the program “Editing: What You Really Mean to Say,” Sunday, March 11, 11:30 a.m. Details and schedule at TucsonFOB
On January 15, Gilat Ben-Dor fulfilled a lifelong dream by running a FULL marathon, completing the 26.2 mile race at the P.F. Chang’s Rock n’ Roll Arizona Marathon.(You’ll now find her recovering on the couch.)
MARKETING YOURSELF ONLINE
By Rich Hamilton rich@richhamilton.com
Are you promoting your digital business in everything you do? Promote your website on business cards, flyers, and in ads. Promote it in books and on CDs and DVDs. I didn’t say “put” it there; I said “promote” it. That means offer a reason to visit by giving something they can download for free. Make it like a “coupon.” In return for the free information, you grab their email address and build your email list. Visit SellBetterToolBox.com for info on managing your lists.
Rich is NSA-Arizona’s webmaster. Visit his website at RunYourOwnWebsite.com
WORD TRIPPER FROM THE PLATFORM
By Barbara McNichol editor@barbaramcnichol.com
Undo, undue – To “undo” is to reverse the doing of, to open or unfasten, or to bring to ruin. “Undue” means excessive, unjustifiable, improper; not yet payable. “If you undo my buttons with undue haste, they will pop off!”
Sign up for Barbara’s Word Tripper of the Week at www.wordtrippers.com. Barbara is your perennial NewsFlash editor.
Please note our mailing address
NSA-Arizona
1628 E. Southern Ave. #9-235
Tempe, Arizona 85282
(480) 968-7443
About This Newsletter
Email your News Flash announcements to editor Barbara McNichol at editor@barbaramcnichol.com or call 520-615-7910 by 15th of each month.
To view back issues of the newsletter, click on Newsletters in the menu at the right and select the edition you wish to view.
