January 2012 News Flash
President’s Message
Welcome to 2012!
Whether we like it or not, another year has passed and a new year is straight ahead. Most people plan to change some things, especially the way we’re doing business. Even if you had a great year in 2011, continuous improvement marks a true professional.
One of the great management thinkers of all time, Peter Drucker, said this: “The only way to get the future you want is to create it.” One of our honored NSA members, Randy Pennington, reminds us the one thing outstanding organizations and high performing individuals have in common is actively managing their futures. The key word is “actively.”
This time next year, you’ll be in one of two situations either you’ll be (1) scratching your head wondering what happened or (2) patting yourself on the back for what you made happen. If the second one appeals to you, answer these “looking-ahead” questions to help you create the kind of year you want to have:
- What successes are you looking for next year?
- How can you make better decisions in 2012?
- What do you need to learn or relearn in 2012?
- Which piece of unfinished business needs your attention?
- What project needs to be completed in 2012?
- What risk(s) do you need to take in 2012?
- Who do you want to positively impact in 2012? Name three people.
- What important relationship needs to be improved next year?
- What one word best sums up the experience you want to have in 2012?
Have a wonderful 2012!
Sincerely,
Les Taylor les@lestaylor.net
NSA-Arizona President
2011-2012
NSA-ARIZONA MONTHLY MEETING
January 14, 2011
Networking/Breakfast: 8 a.m. 9 a.m.
Meeting: 9 a.m. – 1:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details
Paid to Speak comes to life in Arizona
The book Paid to Speak is a rich resource of information for speakers. To kick off the new year, NSA-Arizona brings the book to life with insightful tips you need to turn 2012 into your most successful year as a professional speaker.
“Best Practices for Your Speaking Business in 2012″
What does 2012 hold for you, your business, and our industry? Look ahead through the eyes of prominent NSA-Arizona leaders. We’ll enjoy three “Paid to Speak” presentations and a follow-up panel discussion moderated by NSA-Arizona President Les Taylor.
You’ll come away with in-depth ideas of how you can plan your year based on the “voices of experience” from this distinguished panel. They’ll address how to sell your services in the changing markets, what trends to watch out for, how product development and sales fit into your business, and much more. NSA’s book, Paid to Speak, forms the basis for discussion topics.
- What the speaking industry expectations will be in the year ahead—Vickie Sullivan
- Discover how to establish yourself as an expert and reach audiences with your message—Michelle May, M.D., CSP
- Organize your speaking business for success in the new year—Neil Dempster, CSP
CANDIDATE CONNECTION – Write Your Way to More Business and Income with Dr. Tyrone Holmes
The pen is truly mightier than the sword!
Writing can be a powerful way to demonstrate your expertise, to promote your business and to generate significant income.
Dr. Tyrone A. Holmes will introduce you to the Publishing Pyramid, a tool that makes it easier for you to develop a wide variety of publications. Learn how to apply the 7-levels of the Pyramid and evaluate your current use of writing as both a marketing tool and revenue stream, and develop a successful writing strategy.
Specifically, as a result of this workshop, you’ll be able to do the following:
- Describe the Publishing Pyramid and the three primary benefits it confers.
- Develop a strategy for using each of the 7 levels described by the Publishing Pyramid.
- Evaluate your use of writing as both a marketing tool and revenue stream.
- Effectively develop a variety of publications such as website postings, blogs, newsletters, articles and booklets.
- Use the Publishing Pyramid to write books, eBooks and manuals more effectively.
An author, speaker, coach and consultant, Dr. Holmes is certified as a personal trainer through the American Council on Exercise and as a Level 2 cycling coach through USA Cycling. He’s also a competitive cyclist who rides thousands of miles every year, and competes in dozens of races and events. Through his seminars, webinars and coaching activities, Dr. Holmes helps his clients build successful speaking, coaching and consulting businesses, and improve athletic performance. His most popular programs include How to Build a Six-Figure Business, Building Your Brand, The ABC’s of Pricing, Using Social Media to Market Your Business, and Blog Your Way to Business. His first book Training and Coaching the Competitive Cyclist was published by DSWFitness in 2010.
Dr. Holmes provides Cycle-Max Coaching for cyclists and multi-sport athletes who want to improve their performance on the bike, and Lifestyle Coaching for those wanting to lose weight and develop healthier lifestyles. He also facilitates programs for athletes such as Developing Periodized Training Plans and Nutrition for Health and Performance. He provides business coaching for speakers, coaches, consultants and other entrepreneurs.
Note: This program is for all attendees, not only Candidates.
Chair Candidate Program: Chris Kyselka ckyselka@gmail.com
Please support this month’s sponsor
Carolyn Sechler, CPA PC
Send your recommendations for sponsors to June Clinejune@junecline.com who chairs the 2011-2012 Sponsorship Committee.
Congratulations to Carolyn Brown
June meeting attendee Carolyn Brown won a FREE future meeting attendance by submitting a program evaluation. Hand yours in at the next meeting to participate in this drawing.
Living Room Forum
Do You Have a Burning Desire to Share an Idea or Learn a Profitable Strategy?
Wednesday, January 25, 2012 7 p.m. – 9 p.m.
This month’s forum is all about coming together to discuss whatever comes to mind. This one is all about YOU and your needs!
At this Living Room Forum, you will:
- Learn new ways to be profitable in 2012.
- Share ideas that have worked for you.
- Work on building and sustaining relationships with your speaker colleagues.
Facilitator Tyrone Holmes will keep the discussion flowing. He’ll have two or three topics to throw out there in case there’s a lull in conversation (can’t imagine that happening with speakers).
Tyrone Holmes, author, speaker, and coach, is also an experienced workshop facilitator.
Cost: $15/members; $25/guest
Registration and payment required in advance; no refunds
RSVP: www.nsa-arizona.org or call 480-968-7443
Living Room Forum Chair: Gloria Petersen gpetersen@globalprotocol.com
BRAVO Corner
NSA has strong roots in the spirit of our founder, Cavett Robert, CSP, CPAE, who envisioned professional speakers sharing their wisdom and expertise to inspire others.
Susan Ratliff hosts the Women Entrepreneurs’ Small Business Boot Camp February 18, 2012, 7a.m. – 4 p.m. at Chaparral Suites in Scottsdale. Started in 2005, this is one of Arizona’s premier women’s business conferences featuring keynoters and nine workshops. For information or to register, visit www.womensbusinessbootcamp.com or call 602-828-1177.
Congratulations to Stephanie Angelo, Human Resource Essential, LLC, who was named a finalist in the Best Entrepreneur – Service Businesses (up to 100 employees) in the 8th annual Stevie Awards for Women in Business. Find details about the Stevie Awards and a list of winners and finalists at www.stevieawards.com/women.
Let fellow NSA-Arizona members know about your achievements. Email Barbara McNichol editor@barbaramcnichol.com to be included in Bravo Corner.
Speaker Development Lab
This lab is designed to help speakers, trainers, and facilitators move to a higher level of effectiveness, professionalism, and earnings. Participants learn in two ways: (1) vicariously by watching others, listening to audience reactions, and adding ideas to your own journal of ideas and (2) practicing a segment of your presentation in front of the lab audience. No reservation necessary to attend.
12th Anniversary Celebration of Speaker Lab—
Party on January 9 and Lab on January 10—All Invited!
Jim Cathcart, CSP, CPAE, Cavett Award Winner, headlines the 12th Anniversary Celebration of Speaker Lab. The Lab will be held at NSA HQ from 9 a.m. to 12:30 p.m. Tuesday, January 10th, no reservations necessary. Just come!
You’re also invited to the Anniversary Celebration Cocktail Party on Jan 9th from 6-8:30 p.m. at the home of Don and Kathleen Thoren. RSVP to attend by emailing Don@DonThoren.com (to plan food).
Speaker Lab is like an Actors’ Studio experience where you can practice new material, raise your performance level, and take your earnings to the next level. NSA-Arizona is the only chapter to offer this unique lab experience.
Not limited to chapter members; all national and candidates invited.
To be a presenter, contact Debra Exner dexner@exnerassociates.com or Don Thoren, CPAE Speaker Hall of Fame, dthoren@cox.net
Co-chairs Speakers Lab: Don Thoren, CPAE dthoren@cox.net and Debra Exner dexner@exnerassociates.com
Upcoming NSA-Arizona Events
Jan. 14 – Paid to Speak
Feb. 11 – Mark LeBlanc
Mar. 10 – Randy Pennington, CSP, CPAE
Upcoming International Events
2012 NSA Winter Conference – Feb 2-5, 2012 – Plano, TX
2012 Business Development Lab – Apr 13-15 – Tempe, AZ
2012 NSA Convention – July 14-17, 2012 – Indianapolis, IN
2013 NSA Convention – July 27-30, 2013 – Philadelphia, PA
2014 NSA Convention – June 29-July 2, 2014 – San Diego, CA
For details, go to the NSA website at www.nsaspeaker.org
Get connected!
NSA-Arizona is now connected on Twitter, Facebook, and YouTube. Follow us at twitter.com/nsaaz or facebook.com/nsaaz or youtube.com/NSAAZ
HUMOR TIP OF THE MONTH – Is Your First Appearance Your Worst Appearance?
By Robert Mac Robert@robertmac.com
How you take the stage allows you to speak without speaking, so do it deliberately. If you pounce, stride, or scurry on the stage, you’re making a non-verbal statement about who you are.
Editor’s Note: This is Robert’s last tip for NSA-Arizona NewsFlash. He is moving to Washington, DC. Thanks, Robert!
MARKETING YOURSELF ONLINE
By Rich Hamilton rich@richhamilton.com
Start the New Year by reevaluating your WordPress website. (If your website doesn’t use WordPress, change that!) Are your WordPress software, plugins, and theme up-to-date? Does your website need a facelift? Are you getting the traffic you should? Are your goals being met? Have you set realistic and worthwhile goals? If not, it’s time to rethink and relaunch an improved website.
Rich is NSA-Arizona’s webmaster. Visit his website at RunYourOwnWebsite.com
WORD TRIPPER FROM THE PLATFORM
By Barbara McNichol editor@barbaramcnichol.com
Weary, wary – “Weary” means to be physically or mentally tired due to hard work, exertion, strain; it also means to be impatient or dissatisfied with something (e.g., weary of excuses). “Wary” is being watchful or on guard against danger. “Even if you become weary while driving, being wary of the traffic around you is your first priority.”
Sign up for Barbara’s Word Tripper of the Week at www.wordtrippers.com. Barbara is your perennial NewsFlash editor.
Please note our mailing address
NSA-Arizona
1628 E. Southern Ave. #9-235
Tempe, Arizona 85282
(480) 968-7443
About This Newsletter
Email your News Flash announcements to editor Barbara McNichol at editor@barbaramcnichol.com or call 520-615-7910 by 15th of each month.
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