October 2008 News Flash
In this edition:
- Message from President Neil Dempster
- Meet the Board
- NSA-Arizona Monthly Meeting October 11
- Meeting Sponsor for October
- Candidate Program
- Living Room Forum
- New NSA-Arizona Members
- Speaker Labs
- Upcoming NSA-Arizona Programs
- NSA National Updates
- Spirit of NSA Day – November 14
- Bravo Corner
- Word Trippers from the Platform
- About This Newsletter
President’s Message from Neil Dempster
WOW! What a meeting on September 13! For the 104 who attended, I’m sure your lives and businesses have been enriched immeasurably. Everybody walked away with several ideas that can be implemented now. (Please see Tips for Workshop Follow-through in this newsletter from subject matter expert Bonnie Mattick to get the most out of our meetings.)
A common ailment each of us falls prey to is this: we get busy! That forces us to make a decision between conflicting priorities (i.e., “Do I have time to go to NSA or not?”). Your Board is committed to increasing the level of value you receive to help make your decision easier. You’ll find the answers you seek in our chapter. Your commitment to any one (or all!) of our learning events reinforces your own commitment to personal and professional growth. The LEARNING never stops!
Our next monthly meeting features the incredible Dr. Janet Lapp. When I spoke with her at NSA’s convention in New York, she told me she’ll deliver ideas she’s never shared with NSA members before! Don’t miss this opportunity to see a pro who has built an incredible speaking business from the ground up. Her story is amazing!
Sincerely,
Neil Dempster, MBA, CSP
NSA-Arizona President 2008-2009
NSA-Arizona Monthly Meeting-October 11, 2008
Time: 9:00 am – 1:30 pm; networking/breakfast 8:00 am
Location: NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Prepaid registration (by 5 pm Wed., Oct. 8): $30/members, $45/guests
At-the-door registration: $40/members, $55/guests
No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.
Dr. Janet Lapp: Speaking at the Edge
10:45 am – 11:45 am
Dr. Janet Lapp believes in both flying her plane and living her life at the edge—on the border of order and chaos where both growth and opportunity lie. She will show you how, in both constructing and delivering a keynote, to create emotional experiences for audiences that will lead them toward their own edge. She’ll also discuss the three top reasons speakers fail to make this happen. You will leave Janet’s session with—
- a template for constructing your own impactful keynote
- ways to attack three demons that keep you from standing out
- motivation to push your own performance to the edge.
Dr. Janet Lapp, CSP, CPAE, has established a global reputation for turning problems into opportunities. One of North America’s most in-demand presenters, Janet is a licensed clinical psychologist, speaker and author. She is also the creator/host of the award-winning CBS series “Keep Well,” editor of The Change Letter, and author of Dancing with Tigers, Plant your Feet Firmly in Mid-Air, and Positive Spin. A former professor, researcher, clinician, and registered nurse, Janet was born and raised in Canada, and now lives in San Diego.
VOE: Susan Ratliff and Eileen Proctor – Media Magnetism: How To Become More “Attractive” To The Media and Get Your Name in the News
9:15 am – 9:45 am
Getting publicity can be extremely effective IF you know how to maximize it. A write up in the local paper or your story on the six o’clock news will improve your image, build credibility and help your cause – while reducing your advertising/marketing budget.
In this interactive session with two of Phoenix’s most visible media mavens, you’ll learn how to:
- Target the right media
- Prepare a clever angle
- Control the interview
- Maneuver your message
- Capitalize on the results
Top Dog Eileen Proctor informs, inspires and entertains audiences with her vast knowledge and sharp wit. This keynoter, event emcee, media personality, and spokesperson admits she “never met a mike she didn’t like.” This media hound has amassed over 400 free broadcast and print media mentions over the past eight years, focused on the $41 billion U.S. pet industry. http://www.SpeakTopDogSpeak.com and http://www.TopDogEileenProctor.com.
Susan Ratliff uses the power of free publicity to build her award-winning display company, Exhibit Experts. An authority on booth selling, display design and exhibit marketing, she has 35 years experience in sales and marketing. She loves to share her money-making techniques on exhibiting, networking and obtaining publicity. Frequently quoted in the press, Susan writes for industry publications and has written four books. She is the founder/producer of the Women Entrepreneurs’ Small Business Boot Camp. http://www.SusanRatliffPresents.com and http://www.WomensBusinessBootCamp.com.
Eileen and Susan have earned rave reviews as co-hosts of the Small Business POWER HOUR. They have put the show on hiatus to focus on their speaking, but are incorporating the Small Business POWER HOUR on the ROAD SHOW. http://www.SmallBusinessPowerHour.com.
Talent Triage Panel: Vickie Mullins, Susan Ratliff, Rocky Heyer
10:00 am – 10:30 am
Expert on this panel answer your questions on this month’s topic, Marketing. Be sure to submit your questions to nsaquestions@gmail.com
Vickie Mullins
Vickie founded Mullins Creative in 1991 as a full-service design company. As an award-winning print communications expert, she has created the agency’s new business development and strategic partnerships. In 2005, Vickie started a publishing company after writing a series of eight books. Marketing those books launched her into professional speaking and the wonderful world of NSA. Vickie has a bachelor’s degree in journalism and more than 30 years in various aspects of graphic design, print management and publishing.
Susan Ratliff – see VOE description
Rocky Heyer
Rocky Heyer is chief engineer at Master Duplicating Corporation, which produces Voices of Experience audio series for NSA. Master Duplicating has worked with more than 20 NSA past presidents and 54 CPAEs.
Business Building Session: Harnessing the Power of the Media with Dr. Michelle May
12:15 pm – 1:30 pm
This session provides tools for building your speaking businesses. All professional members, Candidate members, and guests attending the morning sessions are welcome.
See your name in print before the next NSA-Arizona meeting! After attending this hands-on session, you’ll be both media savvy and media worthy. Walk away with your own step-by-step plan for positioning yourself as the go-to expert for the media. You’ll also prepare a media pitch and write your press release on the spot, then have your NSA colleagues provide constructive feedback. Learn what to do (and not to do) to harness the power of the media.
Michelle May, M.D., a physician and recovered yoyo dieter, founded the Am I Hungry?Ò mindful eating program. She is the award-winning author of Am I Hungry? What To Do When Diets Don’t Work and ‘H’ is for Healthy…Weight Management for Kids. Michelle has been featured on Discovery Health Channel in two programs that aired 24+ times. She has appeared on local and national television and radio programs including Oprah and Friends with Dr. Mehmet Oz and In the Loop with iVillage. She has been interviewed for articles in Fitness, Self, US News and World Report, Woma’’s World and online sites including WebMD.
Congratulations to Rebecca Joy who won a free meeting attendance by completing her evaluation form at September’s meeting! Submit your evaluations at the October meeting to participate in a drawing for a free meeting.
Prepayment Procedures: To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests save $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting. Registration at the door (available as space allows) is $40 for members and $55 for nonmembers.
Note from Executive Director Gwen Henson: We are happy to keep your credit card on file for meeting payments but it is not an automatic service. Please specifically ask us to do that.
To register for this meeting and save $10, follow these prepayment procedures.
Three ways to register:
1. Online: go to Registration
2. By email: send name, company, and number of attendees to Gwen@nsa-arizona.org
3. By telephone: call (480) 968-7443
SUPPORT OUR MEETING SPONSOR: Stop Going After the Media and Have Them Come to YOU!
It’s a lot easier than you think.
Critical fact: 78% of all national media editors, writers and producers find their story ideas and experts through blogs. How can you capitalize on that? Suzanne Falter-Barns of Get Known Now helps speakers define and design an online presence that attracts major media and publishers. Her clients have received calls “out of the blue” from USA Today, Self, Sixty Minutes, PBS, Wall Street Journal, People, Time and major publishers. Why? Because their sites/blogs are attractive and findable. (Hint: It’s all about your media hook.) Through her coaching program, products and classes, Suzanne teaches how to package your business AND brand. Learn what it takes to “get known now.”
Susan Ratcliff Susan@exhibitexpertsaz.com heads the Sponsorship Committee 2008-2009.
Candidate Program: Ready, Aim, Fire!
This program directed by Dr. Michelle May continues its series based on “Ready, Aim, Fire” from The Wealthy Speaker. Candidates are spending this quarter in the Ready Phase – picking a lane and developing a great speech.
Please join us for our free monthly teleseminars on the third Saturday of the month from 11:00 to 12:00. The next call is October 18th with guest June Cline, CSP: “Want More Money? Get More Funny!” Candidates and all participants in the Wealthy Speaker Kick-Off event will receive a specific email with additional details.
Recent Board Change
Hilari Weinstein has stepped down as President-Elect of our chapter, continuing as a Director. Dr. Michelle May is moving her term forward to become President-Elect. She brings years of board experience in healthcare to NSA-Arizona and her strong leadership has already benefited our chapter in the past two years. Please take a moment to thank Michelle for her on-going commitment. The Nominating Committee will convene to identify candidates for Vice-President.
Meet the Board
To help answer your questions about what your Board is up to, we’re introducing a monthly segment that profiles a single board member in an informative interview format. This month features Dr. Michelle May, our President-Elect and co-chair of the Candidate Program.
Michelle, describe the changes that have been implemented in our Candidate Program? We have heard again and again that our Candidate Members want more structure and clearer direction to get from point A to B and point B to C. This year, we’re using Jane Atkinson’s book The Wealthy Speaker as our template and curriculum. We’ve divided it into segments based on Jane’s “Ready, Aim, Fire” formula, plus added live sessions and monthly teleseminars to address specific topics.
What feedback do you hear about what’s been implemented so far? Feedback has been tremendous, which confirms we’re meeting this need for Candidate Members. We’ve also received helpful suggestions for future programming. We’ll continue to ask and listen as the program evolves.
As the speaking industry becomes more complex, what are the top three things to keep in mind as we grow our businesses? First, I’m a big believer in experts who speak; when we focus on becoming experts in our specific topic areas, it serves the professional speaking industry well. Second, we have to be great on the platform. It’s important to get the help, attend the meetings, and do what’s needed to deliver messages effectively so audiences can learn what they need to learn. Third is remembering we are business people, which means running a business efficiently, effectively, and with integrity so we can be in this profession for the long haul.
Living Room Forum – October 22 on Blogging, Social Networking and the Internet
Stanley F. Bronstein, Attorney & CPA recently released a book that was the culmination of his two-month, 10,000-mile driving trip. Stanley has blogged extensively about this journey and discusses how (and how not) to use the Internet in the areas of –
- Blogging – Do you have a blog, and if so, do you blog regularly? Are you using your blog effectively?
- Video – Are you posting video content on your website? Is it newly created or borrowed from elsewhere?
- Social Networking – Do you know how to use various forms like Twitter, Facebook, MySpace or LinkedIn?
- Spending Time and Money – Do you know the best places on the Internet to spend your time and money? What traps should you avoid?
This forum takes place on Wednesday, Oct. 22 from 7 pm to 9 pm at Stanley’s office in Scottsdale near Raintree and Loop 101. RSVP at LRF or call Gwen (480) 968-7443. Cost: $15 members, $25 Guests. Registration and payment are required in advance; no refunds. You’ll receive directions when you register.
Note: LRF meets on the fourth Wednesday of each month September through November (third Wednesday) and January through May.
Kitty Wiemelt kitty@kittywiemelt.com chairs the Living Room Forum for 2008-2009.
Tips for Workshop Follow-through
By Bonnie F. Mattick, M.A. Ed., MBA
Whenever we leave a fabulous workshop or NSA meeting, we have the best intentions of applying new ideas in our business—before the need to clear out emails and voicemails swamps us. So we set aside the new learning until “later.”
Next time you attend a workshop, apply these quick tips during and after. You’ll be sure to get more out of it.
Quick Tips:
- Write down your goals prior to attending the program.
- Set up meetings or group discussions about “buy-in” and support the program content.
- Create a checklist of items you can review when back in your office.
- Create an “applicability worksheet” that describes how you will apply the ideas.
- Share this worksheet with other attendees as part of your follow-through plan.
There is success in numbers. The more people you involve in your support plan, the more will get on board with the process.
New NSA-Arizona Members
Welcome to our newest Professional members: Carlton Casler & Maggie Hunts
Welcome to our newest Candidate members: Rebecca Joy, David Thompson, Jasun Light, Kathy Balland, Patrick Ibarra, Diana Sherwood, Vicki Sandler, Paula Shoup, Jamie Wagner, Francine Lowell
Please check out NSA-Arizona’s website http://www.nsa-arizona.org for bios and contact details.
Join Us at the Speaker Labs
The Speaker Lab is the ultimate opportunity to test new material or refine/improve existing material. The Lab is offered exclusively to members of NSA-Arizona, the only chapter nationally to offer this unique service. Speakers are allotted 30 minutes to present and receive feedback. Forty-minute slots are also available on request. Guests are invited to visit the Lab twice at no charge.
The AM Speaker Lab is held on the 2nd and 4th Tuesday of every month.
Location: NSA Headquarters, 1500 South Priest Drive, Tempe, AZ 85281
Time: 9:30 a.m. Networking / 9:45 a.m. to 11:45 a.m. LAB
To participate, please contact Maggie Hunts for open speaking slots/scheduling. MaggieHunts@gmail.com or 602-315-7788
SPECIAL EVENT at the Evening Speaker Lab
An enhanced Speaker’s Lab experience continues on the second Tuesday at our new location, Jobing.com headquarters. NSA members, Candidates, and guests are welcome to see the value NSA offers. One or more CSPs or CPAEs will be present to give feedback.
Location: Jobing.com, 4747 North 22nd Street, 2nd floor
Phoenix, AZ 85016
Time: 6:15 p.m. Networking / 6:30 p.m. to 8:30 p.m. LAB
Contact: Bill Johnson at Bill@BillJohnson.com or Maggie Hunts at MaggieHunts@gmail.com
For Speaker Lab questions and feedback, contact Don Thoren, CPAE, CMC, Dthoren@cox.net or 480-838-7406
Speaker Lab Chair for 2008-2009 is Larry Colbert, 480-894-2639, larry@drivingvision.com
Upcoming NSA-Arizona Programs
- November 8, Tony Alessandra, CPAE, PhD, CSP
- December 13, Holiday Party
- January 10, Al Walker, CPAE, CSP
- February 14, Willie Jolley, CPAE, CSP
- March 14, Carl Hammerschlag, CPAE, MD
- April 11, Roxanne Emmerich, CPAE, CSP, CMC
- May 9, Alan Zimmerman, CPAE, PhD, CSP
- June 13, Tim Gard, CPAE, CSP
http://nsa-arizona.org/meetings/20082009/
Spirit of NSA Day – November 14
“One thing I hope will never change, though, is the caring-sharing, loving-hugging attitude of its (NSA) members toward those who want to improve themselves,” Cavett Robert from Cavett Robert: Leaving a Lasting Legacy.
November 14 is Cavett Robert’s birthday. Celebrate the 2nd Annual Spirit of NSA Day by giving back to the speaking community and remembering the spirit of Cavett Robert. Provide genuine support to a colleague, take time to connect, mentor or refer business to other members.
NSA National Updates
Mark your calendar for these fabulous NSA events:
2008 Winter Conference – Feb. 12-15, 2009 in Orlando, Florida
2009 NSA Convention – July 18-21, 2009 in Phoenix, Arizona
2009 Fall Conference – November 19 – 22, 2009 in Phoenix, Arizona
2010 Winter Conference – February 11 – 14, 2010 in Nashville, Tennessee
2010 NSA Convention – July 17 – 20, 2010 in Orlando, Florida
2011 NSA Convention – July 30 – August 2, 2011 in Anaheim, California
For more details, go to the NSA website at http://www.nsaspeaker.org
Bravo Corner
Stephanie Angelo has been selected for the 2008-2009 editorial committee of NSA’s Speaker Magazine. She will be responsible for the Turning Point column, featuring speakers who have experienced quantum growth in their careers due to specific events or individuals in their lives.
Stanley F. Bronstein, Attorney & CPA, released his third book Achievement IQ Moments: 50 Extraordinary Stories About People Who Transformed Vision, Attraction, Readiness and Action Into Massive Success.
Debbie Exner and her colleague Maddie Hunter are presenting “Maximize Your Performance Through Collaboration” for the Healthcare Business Women’s Association Leadership Conference in Chicago.
Word Trippers from the Platform
By Barbara McNichol editor@barbaramcnichol.com
Improve how you use words on the platform! Don’t let these pesky pairings trip you up.
Compel, impel – “Compel” means to force, drive, or constrain, especially to a course of action. “Impel” means to urge forward or incite; propel. “The servant was compelled to explore the dark cave because his master was impelled by curiosity to discover its secrets.”
Disburse, disperse – “Disburse” means to pay out, especially from a fund; to distribute. “Disperse” means to scatter; spread widely; break up and vanish. “As soon as he had disbursed all the candy, the crowd of children dispersed.”
Exacerbate, exasperate – To “exacerbate” is to increase the severity, bitterness, or violence of something. To “exasperate” is to irritate, extremely annoy someone, provoke to a high degree. “By trying to fix the sink himself, he only exacerbated the problem and exasperated his wife before he finally called a plumber.”
Sign up for Barbara’s Word Tripper of the Week at http://www.BarbaraMcNichol.com and receive a complimentary ebook of 300+ Word Trippers. Barbara is your perennial NewsFlash editor.
About This Newsletter
Email your News Flash announcements to editor Barbara McNichol at editor@barbaramcnichol.com or call 520-615-7910 by 15th of each month.
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