The Voice of Professional Speakers in Arizona

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How to keep material fresh and find new content—Chuck Reaves, CSP, CPAE

April 13
Join us for NSA-Arizona's next webinar with Chuck Reaves, CSP, CPAE, and host Kristin Arnold, CSP. When we go into the grocery store and see some perishables on sale, what is the first thing we look for? The expiration date. Lower prices usually indicate an inferior product. In this case, the product is inferior because it is about to become useless for its original, intended purpose. Our content is like that.

Knowledge is our product; our delivery is our distribution. This includes our marketing, customer service, etc. The best distribution cannot overcome a dated—or out-of-date—product. The knowledge we used to build our businesses may become worthless, unless…

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder
(1907-1997)