Most of us write books more to leverage business than to make a living on small royalties. The book launch is a great way to increase visibility and speaking engagements by attracting new clients and showing previous clients you have new content to share.Continue reading
Join us for NSA-Arizona's next webinar with Chuck Reaves, CSP, CPAE, and host Kristin Arnold, CSP. When we go into the grocery store and see some perishables on sale, what is the first thing we look for? The expiration date. Lower prices usually indicate an inferior product. In this case, the product is inferior because it is about to become useless for its original, intended purpose. Our content is like that.
Knowledge is our product; our delivery is our distribution. This includes our marketing, customer service, etc. The best distribution cannot overcome a dated—or out-of-date—product. The knowledge we used to build our businesses may become worthless, unless…Continue reading