Program Meeting: Bypass the Gatekeeper: Sell to Associations through the Backdoor

NSA-Arizona Program Saturday, April 10, 2021

PLEASE NOTE THAT THIS MEETING WILL BE VIRTUAL. We will meet via Zoom so you can interact with other participants. Approximately 24 hours in advance, you will be sent a link that enables you to join the meeting.

Members, did you know your spouse/business partner/staff member can be registered at the member rate? Please notify us if you have any special needs for the meeting.

Bypass the Gatekeeper: Sell to Associations through the Backdoor with Ed Rigsbee, CSP®, CAE®

Tired of hearing from association meeting planners, “We don’t pay speakers” yet you see big names on their program? They do pay speakers, but not just any speaker. Associations want subject matter experts and thought leaders…they don’t want the person that read the book, they want the person who wrote the book.

Problem #1, most speakers don’t have a clue as how to methodically and strategically go after association business…one vertical at a time. This can easily be driven by lack category and brand positioning. It’s kind of like throwing feathers to knock over a can as opposed to using a rock.

Problem #2, most speakers connect with gatekeepers thinking they are decision makers. This program dives into how to determine who makes speaker decisions…this is done through the backdoor…the editors.

Problem #3, most speakers forget to take the multi-pronged approach…telephone, mail, email, social media and LinkedIn direct connections. There are a lot of ways to get seen but it is the live conversation that generally leads to business development.

This program explores many aspects of the association/society, 501(c)6, world and how to succeed in selling your keynotes and training.

Ed Rigsbee, CSP®, CAE® - With his feet firmly planted on both sides of the association-speaker fence, Ed enjoys being one of only a handful of persons that holds both the Certified Speaking Professional and the Certified Association Executive credentials. With 30+ years an NSA member and over a dozen at the American Society of Association Executives (ASAE)…Ed knows both side of the fence.

Ed has been the executive director of the Cigar PEG Philanthropy through Fun for over 20 years. His organization holds on a bolt-on event to NSA’s Influence. The IRS recognized 501(c)3 public charity has donated over $700,000 to medical causes and the NSA’s own Foundation.

Ed is the author of books on strategic alliance development and non-profit member recruitment and retention…and quit counting a decade ago when his article publication number hit 2,500.

He has been teaching speakers how to sell to associations since the mid-1990s, has presented internationally to speakers and has presented at most of the NSA chapters and at the annual convention a number of times.

Please register online for the meeting.

Cancellation Policy: No refunds.