The Voice of Professional Speakers in Arizona

What Professional Speakers Need to Know about TED, TEDx and TED-style Talks—Hayley Foster

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NSA-Arizona Program March 8, 2014

Time: 9:00 a.m.; networking 8:00 a.m.
Presentations: 9:00 a.m.-12:30 p.m.
Location: NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ 85281
Early Registration (by 5 p.m. Mar. 5, 2014): $30/members, $45 guests Registration (after Mar. 5, 2014): $40/members, $55/guests
No refunds after 5 p.m. Mar. 5, 2014.
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What Professional Speakers Need to Know about TED, TEDx and TED-style Talks

with Hayley Foster

HaleyFosterThe TED phenomenon has impacted the speaking industry, and we must be prepared to adapt to and embrace these changes. Learn insider secrets from veteran TEDx organizer and speaker coach Hayley Foster, the Short Talk Expert™, including the significance of the short talk in today's marketplace and the vital distinction between short talks and TED-style talks. Many NSA Board Members, CSPs and CPAEs agree: Crafting and delivering a TEDx talk was the single best contribution to their professional development in years.

Michelle May, M.D., CSP had the opportunity to give a TEDx and a TED-style talk at Million Dollar Round Table (MDRT) and wishes she had attended this session first! She’ll share her insights from that experience.

Kristin Arnold, CSP, former NSA National President, high stakes meeting facilitator, and Professional Panel Moderator will interview Dr. Michelle May, CSP.

By attending this session, you will learn:

  • What TED is, and the difference between TED and TEDx
  • The distinction between a short talk and a TED style talk
  • The growing significance of short talks in today’s marketplace
  • What professional speakers must know about participating in TEDx events
  • Learn secrets to crafting your own riveting TED style talk
Every professional speaker should try to be a TED/TEDx speaker. The credibility it brings has opened many doors for me.
Joachim de Posada, CSP, “Don’t Eat the Marshmallow!” with over 1 million views on
My 6 minute TEDx talk gets me more gigs than any other video.
Steve Shapiro, NSA Board Member, CEO 24/7 Innovation
One 15 minute talk at the Alliance for Children & Families conference on the use of disruptive technology to safeguard children in foster care created more movement for its use than all the efforts of the past four years combined. —Frances Allegra, CEO President, Our Kids of Greater Miami-Dade

Hayley Foster, the Short Talk Expert™, has coached hundreds of TEDx presenters – CEOs, novices, educators, artists and astronauts – and over a hundred talks by speaking professionals. Her experience as one of the original TEDx organizers yielded a proprietary process for crafting original, compelling core messages that matter. An NSA member since 2002, she provides keynotes and trainings on the Art of the Short Talk, as well as coaching services to individual speakers and events as a whole. Hayley was the designated Speaker Coach for six TEDxNASA events, and has had three talks rise to Her programs have included a long list of NSA icons such as Jim Cathcart, Willie Jolley, Sam Horn, Mike Rayburn and Dan Burrus, to name a few. She has coached more than 250 TEDx speakers to date – more than 100 talks by speaking professionals.

She is also the author of the popular Minibuk, Don’t Tank Your TED Talk: 12 Mistakes Professional Speakers Make. For more information, visit

Breaking Barriers: Using Lean Principles to Build Your Speaking Business

with Natalie Sayer

NatalieSayer1Growing a speaking business can be overwhelming. Sometimes we are so busy building our business; we don’t see the barriers preventing our success. Lean is an improvement mindset and methodology used in businesses around the world. Natalie will show you how to use these ideas to

  • Deliver value more effectively to your customers
  • Understand a different way of seeing your business
  • Identify routine tasks to standardize

Your time and resources are precious. Increase your effectiveness and spend those resources in a more valuable way.

Natalie J. Sayer is founder of The Blair David Company, a leadership consultancy, and lead author of Lean For Dummies. She has traveled the world extensively, working with leaders in English and Spanish, to improve their daily lives, businesses, and results. She is an NSA member, an NSA-Arizona Board member, and currently serves as the Arizona Chapter Speaker’s Lab leader.


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Join us for this outstanding program!

To register for this meeting, please follow prepayment procedures.
Prepayment Procedures: To streamline check-in at monthly meetings, the board requires that you prepay for your meeting attendance.

NSA-Arizona Future Programs Lineup


  • April 12—Terry Hawkins, CSP - Why WAIT to be GREAT? It's Either NOW or TOO LATE
  • May 10—Ron Karr, CSP - After Thousands Spent to Get a Live Prospect on the Phone, Here is How to Close the Deal!
  • June 14—TBA

Thank you to the NSA-Arizona Program Committee: Tyrone Holmes, chair.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder