The Voice of Professional Speakers in Arizona

Sales—How to sell your way to the top of the speaking profession with Jim Cathcart

NSA-Arizona Program September 9, 2017

Time: 9:00 a.m.; networking 8:00 a.m.
Presentations: 9:00 a.m.-12:30 p.m.
Location: NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ 85281

Special Rate for First-Time Visitors
Click to visit once at our very special rate of just $25

Registration (after September 6, 2017): $47/members, $62/guests
No refunds after 5 p.m. September 6, 2017.
For directions, visit
Members, did you know you can bring your spouse/business partner/staff member at the member rate?
Please notify us if you have any special needs for the meeting.


Sales—How to sell your way to the top of the speaking profession

with Jim Cathcart, CSP, CPAE

In this program Jim will share what he’s learned through his 41 years of speaking to over 3,100 audiences around the world, his authorship of 18 books with major publishers, his successful and unsuccessful partnerships and his “dances” with different brand identities and topic specialties.

You will learn:

  • How to craft and sustain a highly successful speaking career while gaining the admiration of the people whom you admire.
  • How to approach sales and how to train your staff to sell or assist in sales.
  • Policies and Practices from Jim’s 41 year speaking career and what he’s learned from the best of the best in this business.

In addition, you'll:

  • Get the Eight Competencies of Relationship Selling and their parallel to the Professional Competencies that Jim created for NSA.
  • Receive a copy of Jim’s “Service Commitment” aka “Here’s what I’ll do when I speak for you.”

Learn from those who have traveled the path before you and your journey will be shorter and quicker. That is why we invited Jim Cathcart to join us again here in Arizona.

“Been there, done that” is a perfect description of Jim Cathcart’s speaking career. He started as a rosy-cheeked kid who wanted to be like Earl Nightingale but had no skills, training nor guidance to do so. Then he joined NSA in 1976 as one of about 200 members. Since then he’s virtually done it all! President of NSA, CPAE Hall of Fame, Certified Speaking Professional, The Cavett Award, Golden Gavel Award from Toastmasters, Lifetime Achievement Award, Legends of Speaking Award, President’s Award for Distinguished Service and more. To top it off, he’s the guy who created NSA’s Professional Competencies program. A few years ago he was the Voices of Experience chair, and he’s chaired the annual convention and workshops. Whew!

Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the CEO of Cathcart Institute, Inc. (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. He was recently appointed as the first Entrepreneur in Residence by California Lutheran University’s School of Management. Jim’s four decades of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are plus The Self Motivation Handbook, 336 ways to do what needs to be done. The Acorn Principle achieved international best-seller status. In fact, it became the nation’s #2 best-selling e-book, second only to Stephen King. As the author of 17 books, a popular Blog and scores of recorded programs, Jim’s students number in the hundreds of thousands.

Also at Saturday's meeting:

  • Speaker Lab Showcase
  • Interaction activity with the question of the day
  • Nugget of Wisdom

Join us for this outstanding program!

To register for this meeting, please follow prepayment procedures.
Prepayment Procedures: To streamline check-in at monthly meetings, the board requires that you prepay for your meeting attendance.

Registration and attendance at, or participation in, NSA-Arizona events constitutes an agreement by the registrant to NSA-Arizona’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions, and audiotapes.

Thank you to the NSA-Arizona Program Committee: Doug Stevenson, CSP, chair.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder