The Voice of Professional Speakers in Arizona

How to Build a Speaker Brand That Will Get You Hired with Bruce Turkel, CPAE

NSA-Arizona Program May 12, 2018

Time: 9:00 a.m.; networking 8:00 a.m.
Presentations: 9:00 a.m.-12:30 p.m.
Location: NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ 85281

Special Rate for First-Time Visitors
Click to visit once at our very special rate of just $25

Registration: $47/members, $62/guests
No refunds after 5 p.m. May 9, 2018.
For directions, visit Google Maps
Members, did you know you can bring your spouse/business partner/staff member at the member rate?
Please notify us if you have any special needs for the meeting.


How to Build a Speaker Brand That Will Get You Hired

with Bruce Turkel, CPAE

A Great Speech Will NOT Get You Hired.

Every NSA speech I’ve heard on branding includes a statement like, “A Great Speech is Your Best Brand.”

In the advertising and marketing business there’s a word for a statement like that. It’s called nonsense. A great speech is not your best brand, a great speech is your product. A great speech gets you a standing ovation. But a great brand is what gets you hired in the first place.

If you want to learn what it really takes to build a brand and an enviable speaking business, you won’t want to miss Bruce’s presentation.


  • The power of CC 2 CC
  • Why your best brand is not about you
  • The three things you do that are keeping you from the success you want
  • How to build a powerful brand that is All About Them

Not-To-Be-Missed afternoon BONUS Session Saturday Afternoon

Your Blueprint for Brand Success

In the afternoon you will get your questions answered and understand what a brand is, why it’s essential and how you can build your brand to establish a clear and distinctive advantage in a competitive marketplace.

Bruce Turkel will go deeper into the ways in which you can extend and strengthen your brand with:
- A checklist for things to do on Monday morning to get started
- Your speech
- Interactive workshops
- TV and radio
- Website
- Merchandising
- Social media
- Strategy

Bonus session: 1:30 to 4:00 pm

Add-on this registration when you check out.

After helping great brands including Bacardi, Discovery Channel, Humana, Miami, Puerto Rico, and more create their brand value, Bruce created a simple system to help companies, professionals, and individuals create their own powerful brands.

Suspicious of the term, “Those who can’t do, teach,” Bruce hones his skills by running his brand management firm, writing books on branding, appearing weekly on national TV, and speaking at corporate conferences around the world.

Also at this meeting:

Loretta Love Huff
Four Es of Professional Speaking

Interaction segment

Barbara McNichol – Writing skills
Nugget of Wisdom

Join us for this outstanding program!

To register for this meeting, please follow prepayment procedures.
Prepayment Procedures: To streamline check-in at monthly meetings, the board requires that you prepay for your meeting attendance.

Registration and attendance at, or participation in, NSA-Arizona events constitutes an agreement by the registrant to NSA-Arizona’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions, and audiotapes.

Thank you to the NSA-Arizona Program Committee: Doug Stevenson, CSP, chair.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder