The Voice of Professional Speakers in Arizona

Reshaping the Model with Frances Rios

NSA-Arizona Program September 8, 2018

Time: 9:00 a.m.; networking 8:00 a.m.
Presentations: 9:00 a.m.-12:00 p.m.
Location: NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ 85281

Special Rate for First-Time Visitors
Click to visit once at our very special rate of just $25. Advance registration only.

Registration: $47/members, $62/guests
No refunds after 5 p.m. Sept. 5, 2018.
For directions, visit Google Maps
Members, did you know you can bring your spouse/business partner/staff member at the member rate?
Please notify us if you have any special needs for the meeting.

Reshaping the Model

with Frances Rios

Reshape the Model of your speaking business and connect better with the female audience!

The female consumer is in the driver’s seat! Women are in charge of 85% of the household purchasing decisions, and that translates into the speaking world as well! Companies from all sizes and industries are investing thousands and millions of dollars to develop their female talent in order to have more women sitting at the top tiers and on boards of directors.

If you want to grow your speaking business, you need to understand the needs and wants of the female audience when it comes to selling and speaking to them.

Through Reshaping the Model you will get proprietary information that Frances only shares with her Fortune company clients.

Adding the color pink to your presentations or proposals doesn't translate into connecting better with female clients. If you want to connect better with the female decision-makers and audience, you have to incorporate women among your offerings.


  • Choose stories that resonate better with women
  • Integrate images that attract their attention
  • Incorporate tactics that go along with the female talent needs
  • Communicate in a manner that doesn’t feel pushy to women
  • and much more!

Don’t leave money on the table! Come and learn eye opening tactics that the members of the Florida Speakers Association are raving about!

Come and discover what women need and want from data gathered through the W Certified Company™. This is a unique and proprietary diagnostic tool that helps organizations understand what their female talent needs in order to move to the top tiers of organizations. Fortune companies like Walmart, Johnson & Johnson, Medtronic, and Microsoft take advantage of this tool to be publicly recognized as preferred by women who lead.

Frances Rios is recognized as a thought provoking speaker and pioneer of women inclusion in Latin America. Her focus is to promote economic growth through the Power of Women©. Her impact has been so profound that she was appointed to the Women’s Council by the Governor of Puerto Rico to help advance the causes of Puerto Rican women. After graduating with a degree in television journalism from Loyola University in New Orleans, Frances became a reporter and then a spokesperson for Fortune 100 companies in the United States.

Female and male leaders have benefited from her unique programs among them: The Women Who Lead Summit™--the largest of its kind in Latin America, the W Certified Company™, and now her new Women Who Lead Academy™.

She is an often-sought-after subject-matter expert on inclusion, stereotypes in advertising and strategic communications and has been interviewed by international and local media outlets including: CNN, Forbes, Univision, ABC, and Telemundo.


3 Money Traps that Keep Speakers Struggling (even a little bit!)

with Karen Russo

Are you consistently making and keeping enough good money with your professional speaking? Do you have a current business model customized to YOU, with enough generous margin to grow, pay yourself, and deliver excellence to clients? Do you feel increasingly confident, proactive, and inspired to lead financially?

If you're answering more "Somewhat" than "Definitely!", you'll enjoy this session.

Karen Russo shares a fresh, holistic framework for what it means to be a money leader. You’ll discover:

  • 3 Money Traps (sometimes subtle) that stifle creativity, waste time and energy, and keep you from making the money and the difference you’d like
  • 3 surprising tools to break free from the traps
  • 2 weekly Prosperity Practices to create financial focus and vitality

Karen Russo is the author of The Money Keys and the creator of Lead Your Money. Karen has an unusual blend of experience: an MBA from Columbia University, top selling salesperson, accomplished corporate trainer, and ordained interfaith minister.

She was honored to be asked to contribute to Sharon Lechter’s Think and Grow Rich for Women, and just achieved Amazon best seller as a contributor to Turn Knowledge to Profit. Karen is a 10-year Professional Member of National Speakers Association and the Arizona Chapter and served on the NSA-AZ Board as Treasurer.

Karen has a special passion for working with women entrepreneurs in growth mode—often coaches, healers, realtors, and experts—who want to make a powerful contribution but who struggle with lingering upset and overwhelm around money… and don’t make and keep the money they desire.

Karen's clients achieve 3 predictable results: cash flow breakthrough, healing old money shame, and weekly business momentum.

Join us for this outstanding program!

To register for this meeting, please follow prepayment procedures.
Prepayment Procedures: To streamline check-in at monthly meetings, the board requires that you prepay for your meeting attendance.

Registration and attendance at, or participation in, NSA-Arizona events constitutes an agreement by the registrant to NSA-Arizona’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions, and audiotapes.

Thank you to the NSA-Arizona Program Committee: Stephanie Angelo, chair.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder