The Voice of Professional Speakers in Arizona

Publicity for Speakers—PR Secret Weapons Working Sessions—Jess Todtfeld, CSP


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NSA-Arizona Program March 14, 2020

PLEASE NOTE THAT THIS MEETING WILL BE VIRTUAL. Once you register, you will be sent a link that enables you to join the meeting.
Time: 9:00 a.m.; networking 8:00 a.m.
Presentations: 9:00 a.m.-12:00 p.m.
Location: Online

No refunds after 5 p.m. March 11, 2020.
For directions, visit Google Maps
Members, did you know you can bring your spouse/business partner/staff member at the member rate?
Please notify us if you have any special needs for the meeting.

Publicity for Speakers - PR Secret Weapons Working Sessions

with Jess Todtfeld, CSP

Learn how to use do-it-yourself tools and video to get more visibility. Create media pitches during the session you can use to get media attention.

As speakers, we need to be visible. We need people to think of us when they are looking to hire. This session will show you visibility techniques you can create yourself using video and tools that are readily available. In addition, you'll learn how to get media attention ...

Capturing media attention for you and your business would be great... but what are the steps? This working session will take you from idea, to pitch email, to a pitch that is ready for the media.

This session will help you customize pitches that are irresistible to the media. You will learn what pitches work and what pitches don’t work. You will create hooks and sound bites designed to get the media to pay attention and desire your story. This exercise is especially helpful because this content can be repurposed for blogs and future speeches.

  • Learn the latest tools for using video / creating an online presence that adds major credibility.
  • Leave this session with actual media pitches you’ve crafted and personalized.
  • Create and customize winning hooks that the media will love (and take them with you.)
  • Understand how to create sound bites, and why they are crucial for your promotional materials
  • Leave with action items and a finished pitch you can use to get media attention.

Jess Todtfeld, CSP is one of the top media training and communication experts in the country. He has worked as a TV producer at ABC, NBC, and FOX and has appeared on all those networks and more as an expert. He even set a Guinness Record for being interviewed the most times in 24 hours... 112 interviews on radio. He is the author of four books including Media Training Crash Course.

To register for this meeting, please follow prepayment procedures.
Prepayment Procedures: To streamline check-in at monthly meetings, the board requires that you prepay for your meeting attendance.

  • or by email, send name, company and number of attendees to Gwen@nsa-arizona.org
  • or call (480) 968-7443.


Candidate Program

3500+ Speaker Leads

Jess Todtfeld, CSP

Having programs with actionable takeaways is essential in building a strong speaking business but they don’t get you booked. Marketing your speech does. How do you get the leads that bring those opportunities to get on stage? Your March Candidate program speaker Jess Todtfeld, CSP will be leading you in the right direction with his program: 3500+ Speaker Leads

To get booked as a speaker, you need leads. Where can you find them? What is the smartest approach? Jess Todtfeld, CSP has been a professional speaker for the past 15 years. He will be sharing some of his best techniques for finding leads and following up. Just one website he shares could give you access to more than 3500 speaker leads.

  • Learn methods and locations for prospecting
  • Find out the best ways to keep track of that data and follow up
  • Tap into the power of people who already know, like and trust you... get more referrals

Jess Todtfeld, CSP is one of the top media training and communication experts in the country. He has worked as a TV producer at ABC, NBC, and FOX and has appeared on all those networks and more as an expert. He even set a Guinness Record for being interviewed the most times in 24 hours... 112 interviews on radio. He is the author of 4 books including Media Training Crash Course.

You must be a current NSA-Arizona Candidate in good standing and register for the general chapter meeting in order to attend the Candidate session The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m.

As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Dr. Karen Jacobson

See you on March 14!



Thank you to the NSA-Arizona Program Committee Chair John Iannarelli.


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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder
(1907-1997)