The Voice of Professional Speakers in Arizona

How to Build a Top Gun Speaker Brand with Waldo Waldman—May 9

Special Rate for First-Time Visitors
Click to visit once at our very special rate of just $25. Advance registration only.

NSA-Arizona Program May 9, 2020

PLEASE NOTE THAT THIS MEETING WILL BE VIRTUAL. Once you register, you will be sent a link that enables you to join the meeting.
Time: 9:00 a.m.; networking 8:30 a.m.
Presentations: 9:00 a.m.-12:00 p.m.
Location: Online

No refunds after 5 p.m. May 6, 2020.
For directions, visit Google Maps
Members, did you know your spouse/business partner/staff member can be registered at the member rate?
Please notify us if you have any special needs for the meeting.

How to Build a Top Gun Speaker Brand

with Waldo Waldman CSP, CPAE

The Wingman—Lt. Col. Waldo Waldman MBA, CSP, CPAE—will share the journey he took from starting his speaking career to becoming a CPAE—Speaker Hall of Fame inductee—in only 10 years. From building a powerful and memorable keynote with engaging stories to unique attraction marketing techniques, Waldo will reveal his secrets to creating a distinct brand that will get your phone to ring and elevate your profile as a professional speaker.

Waldo will share tools and techniques to:

  • Craft a powerful keynote and seminar experience that will leave the audience wanting more.
  • Leverage the power of branding through unique marketing materials that stand out!
  • Position yourself as a relevant expert through targeted writing and media
  • Convert web visits to prospects via an amazing website and demo video
  • Increase engagements by targeting viable prospects that have budgets

Whether you’re a seasoned speaker or new to the business, Waldo will help you build the courage and confidence to grow your business, stay resilient in our ever- changing market, and make more money as a speaker. Strap in tight because this mission will be in full-content afterburner!

Waldo Waldman, MBA, CSP, CPAE, is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo. He is a former combat decorated fighter pilot, executive coach and experienced sales leader. High energy and passionate on the platform, Waldo speaks 80 times a year on the topics of resilience, courage, and building collaborative cultures of trust. Visit to learn more about his programs.

In addition to his time in the military, Waldo has real world corporate sales and management experience and is an expert on change management, peak performance, and resilience—having broken through a lifelong fear of heights and overcoming claustrophobia as a fighter pilot. His compelling stories and strategies on overcoming obstacles, performing under pressure, and servant-based leadership are extremely relevant to organizations who seek to create a resilient, courageous, “One Team, One Mission” performance-focused culture of collaboration and trust.

To register for this meeting, please follow prepayment procedures.
Prepayment Procedures: To streamline check-in at monthly meetings, the board requires that you prepay for your meeting attendance.

  • or by email, send name, company and number of attendees to
  • or call (480) 968-7443.

Candidate Program

Waldo Waldman, CSP, CPAE

Our April program was off the charts! Natalie Sayer surely delivered!

Waldo Waldman, CSP, CPAE
Fragmentizing / CC BY-SA (

We are still bringing you virtual programs in May and we have a special treat—The Wingman!

The Wingman—Lt. Col. Waldo Waldman MBA, CSP, CPAE—Waldo’s Candidate Session will be a deeper dive into the fundamentals of growing a profitable speaker business in an uncertain world. This will be a very interactive session and participation will be instrumental in gaining as much ROI as possible. You’ll learn:

  • How to seek out and convert relevant (paid!) speaking opportunities on the web
  • How to create and position your unique, distinct value proposition to stand out amongst your competitors
  • Why speaking for free or for minimal fee is truly the best opportunity to grow your marketing materials, brand and reputation

During the session Waldo will provide opportunities for up to three lucky candidate members to be in the “Hot Seat” where he will provide you with some personal laser coaching. The names will be drawn at random during the session but in order to qualify for the drawing you must contact Dr. Karen Jacobson in advance by May 5.

Waldo Waldman, MBA, CSP, CPAE started speaking professionally in 2003 and earned his CPAE Hall of Fame ten years later. The author of the New York Times and Wall Street Journal Bestseller Never Fly Solo, Waldo is a former combat decorated fighter pilot and experienced sales leader. High energy and passionate on the platform, he speaks ~80 times a year on the topics of commitment, collaboration, and sales performance. Visit to learn more about his programs.

You must be a current NSA-Arizona Candidate member in good standing and register for the general chapter meeting in order to attend the Candidate session The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m.

As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Dr. Karen Jacobson.


Leverage the power and knowledge of the NSA-Arizona Professional Member community

Facilitator: Belinda Goodrich

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us in the virtual break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.

Join us for this outstanding program!

Registration and attendance at, or participation in, NSA-Arizona events constitutes an agreement by the registrant to NSA-Arizona’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions, and audiotapes.

Thank you to the NSA-Arizona Program Committee Chair John Iannarelli.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder