The Voice of Professional Speakers in Arizona

How to keep material fresh and find new content—Chuck Reaves, CSP, CPAE

Join us for NSA-Arizona's webinar series with host Kristin Arnold, CSP. Our next webinar is Monday, April 13, at 10 a.m. Arizona time. The webinar is free to Professional members and Candidates of NSA-Arizona. Watch your inbox for the link.

How to keep material fresh and find new content
Chuck Reaves, CSP, CPAE

When we go into the grocery store and see some perishables on sale, what is the first thing we look for? The expiration date. Lower prices usually indicate an inferior product. In this case, the product is inferior because it is about to become useless for its original, intended purpose.

Our content is like that.

Knowledge is our product; our delivery is our distribution. This includes our marketing, customer service, etc. The best distribution cannot overcome a dated—or out-of-date—product. The knowledge we used to build our businesses may become worthless, unless…

  1. We have a method for determining the product expiration date
  2. We know which products to keep and which to discard
  3. We know some alternatives for where we can discard the dated materials
  4. We continually shop for new ideas
    • From clients
    • From the marketplace
    • But NOT from other speakers

Chuck Reaves CSP, CPAE, CSO is the author of twelve books, has made 5,000 presentations in all 50 states and nine foreign countries, has been a member of NSA for more than 35 years, is pioneering new technologies and processes in sales and leadership, has been named “Impact Speaker of the Year” and received the “Lifetime Achievement Award” from Vistage, has been invited to the White House twice for his volunteer efforts, is a decorated Vietnam veteran and never does the same presentation the same way twice.

Kristin Arnold, MBA, CSP, CPF-Master, is on a quest to make all panel discussions lively and informative. As a high stakes meeting facilitator, keynote speaker and professional panel moderator, she's been facilitating conversations between executives and managers to make better decisions and achieve substantive results for over 20 years. She is also the past president of the US National Speakers Association and on the Executive Development Faculty in the Schulich School of Business at York University in Toronto.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder
(1907-1997)