The Voice of Professional Speakers in Arizona

April 2017 News Flash

Welcome to the April 2017 issue of the NSA-Arizona News Flash!

President’s Message


Get Better

“If you do not have a handful of people approach you after your talk, who want to hire you to come speak for their group, then, you are just not good enough.”

That was the harsh message I heard early on at an NSA convention from a very busy and well-respected speaker. Someone I admired and hoped to emulate. The message was tough love. Of all the things you can do to grow your business in 2017, the single most effective thing you can do is to be so good that people invite you to come to speak for them.

The first thing we need to do to get better is to be aware. When I first came to NSA, I was drenched in Toastmaster awards. I thought I was hot stuff—and I was, compared to the general public. Then I heard some real pros present at NSA-Arizona and the national convention. They were so good. I realized there was so much more to being a great speaker and I could be so much better. I was not discouraged by this. I was energized.

We have been so fortunate this year at our monthly meetings. We will have had seven CPAE Hall of Fame speakers and six additional CSP certified professionals. I believe just experiencing great speakers, watching how they present, and seeing the nuances they bring to the platform help us become better. And there is nothing you can do to improve your business more than to become better. Become the speaker the audience wants to invite to their next meeting.

Over the years at NSA-Arizona, we have heard numerous speakers tell us their stories. They often refer to a particular event, a tipping point, where they spoke and it opened many doors and launched their career. They tell us of how they prepared and the experiences that got them to that tipping point. However, what usually goes unsaid is how good they were at that event. It does not matter how great your marketing is, how clever your tagline is, or how many contacts are on your list. If you cannot deliver a powerful professional presentation, you will not grow.

I believe that the most significant thing we can do at NSA-Arizona, to help you grow your business, is to bring to you Hall of Fame level speakers. The speaker is more important than the topic.

One way to get better and to be asked to speak elsewhere by the audience is to be entertaining and to use humor effectively in your talks. We will help you with that at our April 8 meeting with Mark Mayfield and George Campbell. They are both CSP and CPAE Hall of Fame speakers and they are hilarious. Be sure and save the date April 8. Not only will you learn skills that will make you a better presenter, you will have a good time doing it.

The second way we can help you improve is Speakers Lab on the second and fourth Tuesday of each month from 9:30 to 11:45. This is a “safe” place to practice and a free benefit open to all members of NSA–Arizona.

At Lab, speakers get lots of critique, but much more importantly, they get many suggestions for adding value to already good material. Presenters range in experience from beginners to seasoned pros. Even the seasoned presenter is looking for ways to do better. They are working on new material, or looking for a way to improve an introduction or a signature story. They’re venturing into a new area and need a “safe” place to experiment.

You do not have to be sick to get better.

Dr. Larry Emmott
NSA-Arizona President


April 8, 2017
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m. - 12:00 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details.

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKERS—FunnierU with Mark Mayfield CSP, CPAE and George Campbell CSP, CPAE

Two Guys Walk Into a Ballroom…
Hall of Fame Humorists Share Their Best Ideas
To Add More Humor to Your Program.

Does your program need a little “punching up?" Do you want to be better at writing and performing comedy? If so, you don’t want to miss this program with George Campbell CSP, CPAE and Mark Mayfield CSP, CPAE. These are two Hall of Fame humorists who have made a living adding humor to a serious message on stage. This session will show you how to add extra entertainment value to your solid content.

Mark Mayfield

They are the creators of FunnierU, a proven, tested approach to discovering, developing, and delivering humor. It is a multi-faceted comedy training program that features a one-of-a-kind textbook with exercises on humor writing, a daily topical joke subscription, joke books, and training audios.

George Campbell

Over the last few years of this collaboration, these two guys have generated over 13,000 original jokes. They will take you through their process and reveal how you can become more funny, more prolific, and more effective. You’ll actually do exercises with these guys and discover their secrets.

This is NOT a session where George and Mark just tell funny stories (entertaining but not helpful). This is NOT a session where they tell you to “think funny” (not entertaining and not helpful). This is NOT a session that will teach you to be a comic (you couldn’t take the cut in pay). And this is NOT a session where you write abstract jokes like, “Two men walked into a bar” (that would hurt).

In this practical, workshop-type format you will learn to write and perform humor that you can apply to your existing material. They GUARANTEE you have never experienced humor training like this before. It’s hands on. It’s real. You’re gonna learn something. And oh yeah, you’re gonna have fun. Is there anything more fun than fun?

  • Learn how to recognize the situations and ideas ripe for humor development.
  • Learn the “association method” to punch up your material.
  • Learn how to structure jokes and build humorous stories and segments.
  • Learn performance techniques to enhance your humor.

Mark Mayfield and George Campbell are very different men who have a lot of things in common. Both are CSPs and CPAE members of the NSA Speaker Hall of Fame. Both live in Tucson, Arizona. Both are extremely handsome and humble. That’s where the similarity ends. Mark was a National FFA president, lobbyist, and started from a corporate background, while George was a stand-up comic before he developed the character, “Joe Malarkey, The Worst Motivational Speaker in America!” They’re different presenters with one very big thing in common … they use humor to carry the message. With over 60 years of combined stage experience between them, they’re like a perfect date: smart, funny, and don’t forget … handsome. One more thing … they’re pathological liars.

Chair Monthly Meeting Program Dr. Larry Emmott

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., April 5 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., April 5 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

10 Things You Need to Know to Create a Powerful TED or TEDx Talk with Doug Stevenson, CSP

TED is the most significant thing to happen to public speaking in the last decade. Successful TED presentations can change your life; they can make your entire career. This full day workshop will teach you how to be considered for the most important stage in the world, a TED event. You will also learn how to craft and present a winning talk. Click for information

  1. Understand the criteria for being chosen
  2. Develop your ONE BIG idea worth spreading
  3. Know the difference between TED and TEDx
  4. Prepare a proposal that stands out
  5. Create a catchy title that gets the organizers’ attention
  6. Construct a short TED-like talk using a simple template
  7. Identify the story that makes your talk memorable
  8. Learn why average speakers get chosen over professional speakers
  9. Develop a rehearsal schedule to get ready for the big day
  10. Determine whether you need to use PowerPoint slides

Saturday April 1, 2017
Time: 8:30 am – 4:00 pm
Location: NSA, 1500 S. Priest Dr., Tempe AZ 85281
Early Registration: $149
Registration: $179
No refunds after 5 p.m. March 29, 2017. Register here

This is not a TED or TEDx endorsed event. Attending this workshop will not guarantee that you will be chosen to speak at a TED or TEDx conference. The proceeds from this event will benefit the NSA-Arizona chapter of the National Speakers Association. Doug Stevenson will not be compensated for presenting this workshop.

Doug Stevenson, CSP, a TEDx speaker, has been behind the scenes with TEDx Tucson and has participated in the speaker selection process. He has coached the speakers who were chosen and has helped design a TEDx conference. What he’s learned will surprise you and help you understand what it takes to be chosen to be a TED or TEDx speaker.

Copper Microphone Award

img_8845-1_1NSA-Arizona has created a new award, the “Copper Microphone,” an honor that is bestowed as a unique lapel pin. The “Copper Microphone Award” will be given to members who are active in the Chapter, show up, help others, and do the things necessary to take care of the club.

In order to earn a “Copper Microphone Award,” a member (Professional or Candidate) will receive points for 13 activities identified on the website. Members can select from the various opportunities available and earn the 30 points needed to receive the award.

The award period began on July 1, 2016 and ends on June 30, 2017. You can learn more about it, watch a video, and download the worksheet here. Please submit your form as soon as it is completed to either Danny Valenzuela or to Gwen Henson so you can be one of those who receive this award.

LIVING ROOM FORUM: Twelve Keys to Living a Better Life

Date: Wednesday, April 26, 2017
Time: 6:00 to 8:00 p.m.
Topic: Twelve Keys to Living a Better Life
Format: Discussion
Facilitator: Gary Varnell
Venue: TBA

You will obtain the foundation and building blocks for added self-confidence and belief in your abilities to create success. As a speaker, trainer, or coach you will be able to visualize and realize your ultimate success. You will easily master tools to elevate yourself personally, professionally, and financially.

  • Develop the mindset necessary for a better life.
  • Plan for the life you desire.
  • Become a better version of yourself.
  • Become inspired.
  • Overcome Adversity.

Cost: $15 members $25 guests
Registration and payment required by Monday, April 23; no refunds.
Light dinner served; seating limited; no refunds.
RSVP or call 480-968-7443

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Linda-Ann Stewart

March NSA-Arizona meeting attendee Linda-Ann Stewart won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Mary Tallouzi
Paula Shoup


Lynne Wellish
Sonya Vaughn

SPEAKER LAB – Cultivate Your Speaking Skills

Reason to be at Speakers Lab #7

Speakers Lab Feedback

Reason to be at the Speakers’ Lab #17

Feedback — Information about reactions to a product, a person's performance of a task, etc., used as a basis for improvement.

"We all need people who will give us feedback. That's how we improve." —Bill Gates

Is there an area of your speaking or speaking business that would benefit from an outside perspective and fresh feedback?

NSA-Arizona provides an amazing opportunity for you to have amazing support and feedback so that you can become the best speaker possible. Come join us at Speakers Lab and experience the valuable feedback and encouragement for you to improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing. We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

"Surround yourself with people who provide you with support and love and remember to give back as much as you can in return". —Karen Kain

To claim your spot, contact Natalie Sayer at Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

4/11/17 MGM aka Maureen G Mulvaney
4/25/17 Michelle May

“Speakers Lab is one of the greatest features provided by NSA Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA Speaker Lab Leadership Team: Rick Olson, Debra Exner, Becky Spohn, Antonio Valles, Natalie Sayer, Liz Recchia.


2017 Video Lab: April 21-23 – Tempe, AZ
2017 NSA Convention: July 8-11 – Lake Buena Vista, FL

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor

Locals and Luminaries

Sometimes, before our chapter meeting, I have the chance to talk with Greg Nosek as he sets up the AV equipment. We've talked about our members who have presented at the national convention, so I put this list together of our own who have been on the main stage and the titles:

  • Kristin Arnold, CSP: Can You Do That in a Keynote? and NSA Town Hall Meeting
  • Janita Cooper: What's Hot and What's Not, and Why Your Web Site and Marketing Efforts Suck
  • Kathy Dempsey, CSP: Speaker Magazine December 2008
  • Neil Dempster: Something From Nothing
  • Andrea Gold: Straight Talk and Learn the Real Secrets What It Takes to Get Booked by Speakers Bureaus
  • Damian Mason, CSP: Re-Inventing Yourself for Career Longevity as a Speaker
  • Michelle May, CSP: Eat What You Love, Love What You Eat and Leverage Your Experience, License Your Intellectual Property
  • Barbara McNichol: How to Strengthen Everything You Write and Editing Tricks to Plan Your Book and Streamline Everything You Write
  • Vicki Mullins and Ted Rogers: Earn Massive Profits by Selling Your Book by the Truckload
  • Marcia Reynolds, CSP: Blow Their Minds, Live Animation, and Extreme Speaker Makeover
  • James Rhode, CSP: Increasing Wealth and Managing Money
  • Naomi Rhode, CSP, CPAE, CSPGlobal: Voices of Experience January 2009
  • Glenna Salsbury, CSP, CPAE: The Essence of Presence, The Power of Metaphors in Storytelling, 6 Savvy, Successful, Sexy Female Speakers Over 60 Share Survival Strategies, Passion Power and Purpose, Coaching to Create Connection
  • Doug Stevenson, CSP: Three Dimensional Storytelling
  • Beth Terry, CSP: Imagine if I Knew Then What I Know Now

To check out any of the recordings, ask me for them at the monthly meeting.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Reticent, reluctant – “Reticent” means disposed to be silent or reserved while “reluctant” means hesitant or slow because of unwillingness. “She felt reticent (quiet) about sharing her opinions in front of others, while he felt reluctant (unwilling) to speak up because his ideas were unclear.”

Like to receive Word Tripper of the Week in your inbox? Contact Barbara at Barbara edits nonfiction articles and book. Visit her website at

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site at Click on Newsletters and select the edition you wish to view.

Member Access


 • Help
It is not necessary to log in to register for the meeting.
Upcoming Events Updates

Interested in receiving information about upcoming events?

Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder