The Voice of Professional Speakers in Arizona

April 2018 News Flash

Welcome to the April 2018 issue of the NSA-Arizona News Flash!

President’s Message—Inspiration, ideas, and action steps just keep coming

We had an extraordinary chapter meeting in March, with more than 60 in attendance. The morning began with a fun activity facilitated by our Canadian friend and chapter member, Bob “The Idea Man” Hooey, CKD-E, AS. Then, Bob Pike, CSP, CPAE hit the stage with such valuable content that he is talking about a follow-on mastermind workshop.

Personally, I could not write fast enough. The inspiration, ideas, and action steps just kept coming on how to build a multimillion-dollar speaking/training/consulting business. We are so blessed to have such wisdom, right here in our chapter!

Our own Ed Scannell shared a nugget of wisdom, and Bob Loeffler spoke on the 4 Es of Professional Speaking. We heard an exciting announcement from Lisa Maurer about an upcoming Speakers Bootcamp on May 11 (more to come on this). And Kay Sever gave us a sneak peek about the summer focus on entrepreneurship.

We had a full morning, of value, education, and fun–just what Speakers U is all about. Comments from the evaluations include:

  • The content was amazing. I got one idea that will dramatically grow my business.
  • This was wonderful. Best content ever at an NSA -Arizona meeting.
  • Awesome sessions with great information and resources.
  • Great program and great take-aways.
  • Love this chapter! Love the networking.

Special thanks to Roger Rickard, Special Events Chair, and Dan Shinder who facilitated the February 24 workshop, “Social Media on Steroids." The workshop was fantastic with actionable steps and great benefits for members who attended. And 100% of all proceeds went to our chapter!

Thank you to everyone who helped make our March meeting so successful. I look forward to seeing you at our April meeting with Debbie Allen, CSP on “Becoming a Highly Paid Expert Who Speaks Professionally." I’m in. Are you?

Dr. Maria Church
NSA-Arizona President


April 14, 2018
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Become a Highly Paid Expert Who Speaks Professionally with Debbie Allen, CSP

Accelerate Your Speaker Brand, Dominate Your Niche Market, and Create Multiple Streams of Income

When you position yourself as the go-to expert of choice in your niche market or industry, you accelerate your brand and expertise. Using the amazing skill of professional speaking, you can dominate online by creating multiple streams of income.

By magnifying your value, you gain high-paying coaching or consulting clients. You’ll increase your income dramatically by learning how to educate-to-sell effectively both online and at your own live events.

In this program, learn how to:

  • Accelerate your business and personal brand as the go-to expert.
  • Stand out, get noticed, and gain more high-paying clients.
  • Create more sales with ease using the educate-to-sell formula.
  • Develop multiple streams of income around your expertise using the skill of professional speaking.

Bonus Session Saturday Afternoon

NSA-Arizona Exclusive Small Group Workshop with Debbie Allen
Educate to Sell: How to Turn More Prospects into Buyers with Ease

Discover the secrets and strategies to educating your audiences and prospects more effectively to increase your sales with ease.

Learn how to position yourself as an expert who educates to sell from stage. Dramatically increase your income when you are not getting paid to speak. And learn why it’s so important to learn this powerful skill as a speaker to create multiple income streams.

Learn how to: Dramatically increase your sales by educating-to-sell with powerful and ethical influence.
Develop more sales confidence by learning the skill of educating to sell.
Close more sales with an authentic, heart-felt offer that builds instant loyalty and trust.
Dramatically increase your income by selling when you are not getting paid plus create your own high income generating workshops

Bonus session: 1:30 to 4:00 pm. Add-on this registration when you check out.

Debbie Allen, CSP has built and sold six, million-dollar companies in diverse industries as an award-winning entrepreneur for the past 30 years. A 20 year member of National Speakers Association, she’s a bestselling author of eight books. Her newest book is The Highly Paid Expert and Insider Secrets of International Speaking. Debbie has presented before thousands of people in 28 countries and is recognized as one of the world’s top women business speakers. Her business and marketing expertise has been featured in numerous publications including Forbes, Entrepreneur Magazine and USA Today. Also, she has appeared in four motivational movies including The Opus and The Compass.

Also at this meeting:

Kristin Arnold, MBA, CSP, CPF
Four Es of Professional Speaking

Damian Mason, CSP
Nugget of Wisdom

Pamela Jett, CSP on "The Most Important Prep Questions" to ask a client
Interaction segment

Chair Monthly Meeting Program Doug Stevenson

Please Pre-pay for Meeting Attendance

To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Click to Register Now
Prepaid Registration (by Wed., April 11 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., April 11 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

LIVING ROOM FORUM: Executive Presence—Do You Have It?

Date: Wednesday, April 25, 2018
Time: 6:00 to 8:00 p.m.
Topic: Executive Presence—Do You Have It?
Format: Discussion
Facilitator: Marla Harr
Venue: Home of Marla Harr, 24th St. and Lincoln Dr.

Professionals are judged on their presence as well as their performance. As speakers, we feel confident in our performance on-stage, but how would you rate yourself on presence off-stage?

So, what is “executive presence?" You know it when you see it, because you can feel it. Then, you wonder what it is and how can you get it. Presence is the rich mix of confidence, poise, and genuineness–someone who is the real deal.

Executive presence is not about performance. Rather, it’s about image and how you show yourself to others. Studies have shown you have had 5 seconds to make a first impression, good or bad or neutral. Think of where you interact with others making that first impression: a networking event, NSA or other professional conference, initial phone conversation with a potential client or in line getting coffee. How you present yourself off-stage is important to the business side of speaking, building your brand, your client base, and your following.

A successful speaking business is made on relationships that are built on trust, likeability and ability. In short, they’re made on executive presence. This discussion will be interactive, informative and fun.

You will take-a-way:

  • Learn what behaviors comprise each of the three pillars of presence:
    Poise—how you act
    Presentation—how you communicate, verbal and written
    Polish—how you look, your image
  • Understand how the three P’s are intertwined and are not stand-alone pillars
  • Cultivate the most important of the three

Marla Harr is owner and chief consultant for Business Etiquette International. Certified and trained by the Protocol School of Washington®, she’s backed by more than three decades of corporate management and educational development. She brings both the entrepreneurial spirit and corporate professionalism that helps individuals to grow and to develop their own style.

After graduating from The Ohio State University-Columbus, Marla began her career in retail management. She held executive positions in human resources, training & development and information technology transfer. When she changed careers, she entered the meeting and event industry as a meeting planner and is a CMP.

Marla has authored two books: From Campus to Corporate – Soft Skills and Etiquette Skills to Transition with Confidence and From Courage to Courtesy – Soft Skills and Etiquette Tips for the Fire Service. She is an adjunct professor at Arizona State University and California State University.

Cost: $15 members $25 guests
Registration and payment required by Monday, March 26; no refunds.
Light dinner served; seating limited; no refunds.
RSVP HERE or call 480-968-7443

Sponsor: Please support our sponsor, The Book Writing Business Coach

Arlene Gale, “The Book Writing Business Coach,” specializes in helping create step-by-step writing action plans to produce sellable books highlighting an expert message in a powerful and profitable way. Contact: for more information on services, workshops, FREE material. Email Arlene


Our next GAP Zoom call will be April 11 from 6:45-8:30 p.m. This live video session is FREE for candidate members. You can join participate from the comfort of your home or wherever you are. To make it easy to participate, you do not need to register ahead of time. Just click the Zoom Meeting Link in the GAP Zoom meeting email that you will receive a few days before each session. Topics for these monthly candidate sessions focus on taking action and avoiding pitfalls in the speaking business. Here’s the agenda for the next GAP Zoom session:

  • 6:45-7:00 p.m.—Join the call early to greet other candidates.
  • 7:05-7:35 p.m. — “Ask the Experts” 30 minute session. Naomi Rhode will be our expert for this meeting. You are in for a real treat if you spend some time with Naomi that evening. There will be so much to take a away from this session.
  • 7:35-7:45 p.m.—Q&A with Naomi.
  • 7:45-8:30 p.m.—Interactive discussion about your personal goals and specific tips from Naomi that you can incorporate into your business plan.

Our March GAP Zoom session featured Doug Stevenson as our Expert. Doug shared his story about how he grew his speaking business. He also shared things our candidates SHOULD and SHOULD NOT do as they try to grow their businesses. Everyone on the call raved about the value they received from Doug’s candid feedback. Thank you again, Doug, for your willingness to join our candidates and share your expertise!

Candidate Program Coordinator and GAP Facilitator: Kay Sever. For more information, contact her at 480-223-2230 or

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Three members of NSA-Arizona joined host Karen Nowicki and co-host, NSA-Arizona member Stephanie Angelo, on an internet talk radio show March 9. Noelle Stanley, Dan Shinder, and Dr. Karen Jacobson had a robust and lively conversation about professional speaking with the host and co-host. They discussed the National Speakers Association, its benefits, and the opportunities for members. You can listen to the entire interview here. Congratulations Stephanie, Noelle, Dan and Dr. Karen!

Congratulations to Belinda Fremouw

March NSA-Arizona meeting attendee Belinda Fremouw won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Thea Wilshire


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help set up the food the morning of the monthly meeting.

SPEAKER LAB—Cultivate Your Speaking Skills—Reason to be at Speakers Lab #29

Concise—expressing or covering much in a few words; brief in form but comprehensive in scope

“I will invest an hour turning 8 words into 5.” —Jerry Seinfeld

Just as a comic benefits from shortening the distance between the setup and punch line, speakers can benefit from shortening the time from story to point.

NSA-Arizona provides an opportunity for you to have amazing support and feedback from skilled evaluators. They can help make your message more concise without losing any of the power or clarity. We include feedback guidelines not just for the evaluators but also for the speakers. This helps to provide supportive, constructive, and relevant advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab. Experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 A.M. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” —Antoine de Saint-Exupery

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

(subject to change)

April 10, 2018—Michelle May, CSP
April 24, 2018—TBA
May 8, 2018—Natalie Sayer
May 22, 2018—Joe Contrera

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2018 Brand Lab: April 27-29–Phoenix, AZ
2018 Influence: July 14-17–Dallas, TX

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

Want to speak on a cruise ship?

I was a once an "enrichment lecturer" aboard a one-week cruise from Boston to Bermuda. What a great experience! I had an exterior cabin with a window, and didn’t have to go below decks to help row. So when Steve Diggs did a breakout session at Influence 2017 called, "How to Speak on Cruise Ships," I had to listen. Steve takes a cruise about three times a year and shared his best practices.

Unless you are a "destination speaker," and know about the culture and sights at the port of call, you will be known as a "special interest" speaker (use the lingo). The cruise lines don’t book speakers directly. Instead, you go through a booking agent, and can find them by Internet searches. You won’t get a speaking fee, but get a deeply discounted cruise. I say deeply discounted, because you have to pay to travel to the departure port. In addition, you pay a daily gratuity for the crew ($10 to $20 a day) and agent’s fee (typically $50 to $100/day). Steve said you might get a discount on a shore excursion, but he didn’t mention that you have to pay for your alcohol (you do).

If you would like to monetize your trip, have your agent ask the cruise line if you can sell your book aboard ship. They’ll want to see a copy, and if they agree, they’ll probably take 30% at the bookstore. DO NOT hand out your business cards or even put your web address on your PowerPoint slides: cruise lines don’t want a sales pitch. But DO mix and mingle with other passengers. There may be some executives and decision makers aboard high-end cruises. Never say you are a "motivational" speaker; instead, say you are a "life enhancement" speaker. Your agent will need a 120-130-word bio, a photo, and a video of you on stage. Use short titles with one or two-line descriptions so it fits into your daily activity list. Your PowerPoint should have lots of photos.

Ships usually set sail around 4 p.m., so try to introduce yourself to the cruise director around 6 p.m. before the events begin. Tell them that you are there to be of service to them, and bring a gift, if you can. You are there to be "infotaining" with 80% content and 20% entertainment. You will probably deliver four presentations on a one-week cruise. Each should be different, as a series of interrelated topics.

When you hear the cruise director say your name on the ship’s PA, it’s really cool! But keep in mind that you’re not quite crew and not quite a passenger, either. Paying passengers come first.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Anxious, eager—“Eager” means exciting or enthusiastic. “Anxious” means full of anxiety or worry. “I’m eager to hear the details of your trip, but I have been anxious to learn about your travels ever since I heard about the airplane accident.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her at


By Dan Shinder, Marketing Committee Chair

The Issue of Whether or Not You “Own” Your List

At a recent seminar I was giving on social media marketing, someone asked a great question. She asked, “Isn’t it true that a mailing list is important because you don’t own your followers as a following on social media, but you own your mailing list?” This brought up something I love explaining, because it really doesn’t matter where the list is, or how big it is.

It’s all about the engagement, which is a reflection of the “relationship” with those on “the list,” no matter who “owns” the list. And that’s where the gold is. You own that relationship with your audience, your target market. For example, Facebook may “own” my 1,000,000+ Drum Talk TV followers on Facebook. But I own the perception they have of our brand and my relationship with the audience.

Not only do I cultivate them in the varied content we post, but in my 4 Vlogs a week. Utilizing Facebook Live, we interact in a live online discussion. Facebook does not own that relationship. I do. And you can own yours too. The lesson here? You don’t need just a list. You need relationships with your prospects, customers and clients, even online.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder