The Voice of Professional Speakers in Arizona

April 2019 News Flash

Welcome to the April 2019 issue of the NSA-Arizona News Flash!

President’s Message—Renewal and Release

Spring is upon us and it is a time for renewal and release. What are you going to release this spring? Is there a behavior that is slowing you down or habit you desire to release? I love to use spring as a time to physically cleanse my body with a one to two-week detox. I then like to recommit to my meditation practice. It helps me release any limiting thoughts and it clears my mind for greater creativity. I also like to release a behavior or habit that’s not serving me.

What can you release this spring? So much of life’s successes are built around the ability to let go and be ready for change, which is always happening.

This month’s speaker is speaking on a topic of interest for me. April's topic is Neuro-Linguistic Programming and using this technique on the platform. I’m currently getting trained in NLP and I have great respect for the teachings and its ability to shift consciousness.

I hope to see many of you at the April meeting. If you are not familiar with NLP, you're in for a treat. If you are familiar with NLP, you're in for a bigger treat. Using NLP techniques on the platform is a skill to build on. I hope to see as many of you there who can attend.

Wishing everyone a happy and prosperous spring. What are you ready and willing to release to up your game in 2019?

In Unlimited Possibilities,

Noelle Stanley
NSA-Arizona President


April 13, 2019
Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m—12:00 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—“Influence”–Leveraging NLP From Stage with Matt Brauning

Join workshop leader, best-selling author, and international speaker, Matt Brauning, to learn the blueprint of world renowned leaders, speakers, and trainers. Uncover 36 hidden behaviors, and learn how to utilize them in your presentations.

Neuro-linguistic programming (NLP), both art and science, is a system based on the effect language has on the mind in creating behavior patterns that enable the individual to achieve success. Using language as a window into the true intentions and meanings a person expresses, NLP is also a foundation for creating success in one’s life, through language and intent. Our expert speaker Matt Brauning will take you much deeper in revealing how to use NLP from the stage to create meaningful connections with your audience.

There are specific methods of content creation, format layout, and verbal and nonverbal delivery that just work. Come learn specific methods. Here are some of the skills you will walk away with:

  • Learn the 3 biggest mistakes speakers make when making an offer from stage, and how to turn those around to become assets.
  • Discover the 5 historical archetypes to utilize while speaking for deeper impact and understanding.
  • Become the world’s greatest teacher by structuring content in the 4 learning styles.
  • Be loved from the start. Begin any presentation with charisma (whether you have it or not!).
  • Easily build group rapport with any size audience from 2 to 20,000.

It’s time to break free of the old model of audience engagement, and bring our very best forward. If we are here to make a difference in the world, and be paid well to do it, then we must be the very best communicator we can be. Step up and begin to INFLUENCE!

It will only change everything…

Matt Brauning is a writer for Forbes and a best-selling author. He's host of the top charting podcast, “The Driven Entrepreneur,” on iTunes, and syndicated on AM/FM radio in Chicago. He appeared in the movie The Journey with Brian Tracy and Bob Proctor. You’ve also seen him on television on ABC, CBS, NBC, and FOX.

Matt’s signature teaching presentation is “How to Leverage NLP From Stage For Greater Influence, Engagement, and Impact." It shows coaches, speakers, and entrepreneurs how to become master communicators in all areas.

Matt has produced over 250 multiday seminars, and has over 8,000 speaking hours. He captivates all types of audiences with an honest, hilarious, and exciting look into how our lives really work.

How to Optimize Your LinkedIn Profile to Grow Your Speaking Business: a 10-point checklist with Ana Melikian, Ph.D.

LinkedIn is a goldmine. Here are some important stats for it:

  • LinkedIn has over 500 million members.
  • 61 million LinkedIn members are senior level influencers.
  • 40 million LinkedIn members are in decision-making positions.
  • LinkedIn is the most-used social media platform amongst Fortune 500 companies.
  • 50% of B2B buyers use LinkedIn when making purchasing decisions.
  • LinkedIn is used by 44% of Americans with income of $75,000 or more.
  • LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  • LinkedIn generates 3x more conversions than Twitter & Facebook.

In this information-packed In the Know session, Ana Melikian, Ph.D., will walk you through a 10-point checklist to optimize your LinkedIn profile. Using it, you can tap into this powerful professional network to grow your business.

You'll walk away with these important points:

  • Learn critical elements of your LinkedIn Profile.
  • Discover how you can present yourself as an expert with the right credibility builders in place.
  • Find out how to engage and build relationships with the right connections on LinkedIn.

Please Pre-pay for Meeting Attendance To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., April 10 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., April 10 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

Chair Monthly Meeting Program Stephanie Angelo

PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona

Professional Member community

Facilitated by Roger Rickard

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generating ideas!

Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.


Candidate Members, the NSA-Arizona Candidate program is back! These sessions are a benefit INCLUDED with your Membership. However, you must be a candidate member in good standing (i.e. membership is up to date) and attend the monthly chapter meeting.

Each interactive session will follow the monthly meeting and feature one of our chapter's expert speakers. They will share tips and answer questions about your most important concerns. As candidates, you will have opportunities to participate and practice your skills. You can become a facilitator for a session, share your successes or be highlighted in a candidate monthly showcase.

Candidate sessions follow our monthly chapter meetings and run from 12:15 p.m. to 1:30 p.m. Plan to attend our monthly meetings and stay for ALL six sessions. This program is designed for you and by you based on concerns and topics of interests gathered from candidate members. You can't get this kind of personal coaching and instruction anywhere else.

"Just attended my 4th NSA-Arizona candidate training session and my only regret is not having joined NSA-Arizona sooner! Today's session with Pamela Jett, CSP was outstanding—4 pages of notes and enough golden nuggets of actionable wisdom to keep me busy for weeks. Would now be the perfect time to calendarize the next training? See you there!"
—Jeff Bliss

Pamela Jett, CSP knocked it out of the park at our March meeting sharing tips to create content you can take to the bank. In April, our chapter sage, Bob Pike, CSP, CPAE, will discuss visibility and credibility.

And when it comes to visibility and credibility, Bob Pike has been there and done that. As far back as 1996, Bob was introduced as the keynote speaker at ATD's Techknowledge Conference as "the Trainer's Trainer." In this session, Bob will share the seven steps he has taken continuously to increase and maintain his own visibility and credibility.

At the end of the session, you'll have learned:

  1. Bob's 11 step plan for creating, publishing, and promoting your own book in just 90 days.
  2. Your own personalized list of where to speak for free and fee to boost your credibility and visibility.
  3. Organizations you should join and serve - based on your expertise.

and much, much more!

Bob has been a full-time speaker and trainer since 1969. He built a multimillion-dollar training/consulting company that he sold in 2013. However, he still continues his training and consulting. He is the author of 33 books in the training and performance field and was named one of the 20 most influential people in training and performance by More than 150,000 trainers in 25 countries have been through his multi-day train-the-trainer programs.

Candidate Facilitator: Dr. Karen Jacobson. For more information, email Karen.

Thanks to Our Meeting Sponsor—Joel Weldon's Ultimate Speaking System

Just supposing you had 45 years of speaking experience, had been paid to speak 3,000+ times and you could pass along everything you have learned, in an easy-to-use system, how much could that be worth? That's exactly what the ULTIMATE SPEAKING SYSTEM is. It's used by speakers earning $50,000 a talk, to beginning speakers getting paid $500 a talk and can be used by speakers who haven't even been paid yet. Plus it's GUARANTEED!

Visit or Joel Weldon at 480-948-5633

Sponsorship opportunities are now open for May and June! Visit this page to learn more.

Sponsors help us to bring you fantastic speakers. Please thank them by showing your support. View our Sponsor Directory.

Send your recommendations for sponsors Randy Goruk or Gwen Henson.


Date: Wednesday, April 24, 2019
Time: 6:00 to 8:00 p.m.
Topic: Google Juice
Format: Discussion
Facilitator: Larry Emmott
Venue: TBA

What happens when someone Googles your name? Like it or not, people judge you based on your Internet presence and your online reputation. User reviews, Google results, and web pages matter. However what matters with Google may not be what the web salesperson is trying to sell you.

This entertaining, highly interactive session starts with a ten-point quiz to determine your online footprint. We will then do some live searches, look at and evaluate participants' web pages, Google presence and social media. You'll find out who actually owns your web page. You will leave knowing much more about Google and the Internet—what to do and what not to do. More importantly, you will have fun while you learn.

Dr. Larry Emmott is one of the most entertaining high-tech speakers in the country. His high energy programs provide the tools needed to make wise technological decisions while saving time and money.

Larry is a long-time professional member of NSA (National Speakers Association) and the past president of NSA-Arizona. Through NSA, Dr. Emmott has helped countless people develop their presentation skills and grow a professional speaking business.

Dr. Emmott has been a featured speaker at every major U.S. dental meeting and has addressed hundreds of professional groups in the U.S. and around the world.

Cost: $15 members $25 guests Registration and payment required by Monday, April 22; no refunds. Light dinner served; seating limited; no refunds. RSVP or call 480-968-7443

SPEAKER LAB—Cultivate Your Speaking Skills—Reason to be at Speakers Lab #37

WIIFM—What’s in It For Me?

“It’s not about what you do, but about what I can do after you’re done.”
—Alan Weiss

As speakers, we can get lost in our own fascination with our topic and forget to tune into the audience’s radio station: WIIFM. The process in Speakers Lab provides a safe and supportive environment for reaching your audience.

Audience members for that session help provide input concerning how effective you are in connecting with them. They also give suggestions for how to make your material even more relevant to them. We include feedback guidelines not just for the evaluators, but also for the speakers. This is just part of the supportive, constructive, and relevant advice that is provided through Speakers Lab.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.” —Brian J. O’Connor, editor at

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)

April 9, 2019—Maureen G. Mulvaney (MGM)
April 23, 2019—Natalie Sayer

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.

Congratulations to NSA-Arizona’s Newest


Blairanne Revak
Steve Hicks
Marie Maddox

BRAVO Corner

Stephanie Angelo achieved the Advance Communicator Bronze from Toastmasters International by completing 10 speeches from the Advanced Communicator-Professional Speaker Series. Congrats!

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Michele Redmond

March NSA-Arizona meeting attendee Michele Redmond won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: People to help set up and clear breakfast the morning of the meeting.


2019 Behind the Scenes: Video Intensive, April 12-14– Renaissance Atlanta Midtown, Atlanta, GA
2019 Influence: July 27-30– Gaylord Rockies, Denver, CO

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor

What the...?

Usually, I have an idea what the topic of a national convention breakout session is by either reading the title or the subtitle. But sometimes, I have no clue whatsoever. I guess if I want to know the topic, and how to categorize it, I need to actually listen to it. Here are some of the session titles that gave me pause to ponder what they actually meant:

Jeremiah Was a Bullfrog: How a Frog Was Kissed and Became a Prince
Other than the reference to Joy to the World by Three Dog Night, I had no idea what this lecture is about. Alan Weiss says, "I'm here to talk to you today about how to integrate your work and your life, because your work is just fuel for your life." The premise is that one's self-esteem is essential to one's business. "Not enough people give themselves permission to win," he says. "Value starts to follow fee; how do you feel about yourself?" And, of course, many of us (me included) are hesitant to quote a fee for fear that they will balk at it.

Red Dots, Closed Doors, and Good Intentions
Maybe someone is bedridden with measles? In this "partners only" session, Linda Keith describes how she puts her family life first, and manages to keep her personal and business life separate. How much of your life is taken by your work (or your speaker-partner's work)? Would you and your partner say the same thing? The "red dots" refer to the dates on your speaking calendar that cannot be booked over, such as birthdays, anniversaries, or special events. If you put your personal stuff last, you'll always book over them. The "closed doors" are especially important in a home-office environment. Linda closes her office door when she is working. Everyone in the family knows that a closed door means she can't be interrupted. She also closes the door when she is done working, and now it's personal time. She suggests setting a goal for a number of work-free days a year—no work, no emails, and so on.

On the Speaker's Buffet It's All You Can Eat...And There Ain't No Room for Potted Meat
This title wins First Prize. I don't know what potted meat is, but I'm almost positive I won't like it! As it turns out, this program is all about storytelling. Kelly Swanson shares her strategies for finding, crafting, and telling stories to engage audiences. As she says, "Stories have tremendous power. We all have a truth we want to share from the platform. Our job is not as easy as informing the audience; if that was the case we could give them a list and let them take it home. It's not your content that will set you apart. It's going to be the way that you wrap it. Stories entertain and engage your listener much longer than just relaying information. "Information has a pushing action; stories have a pulling action." By the way, Kelly tells some awesome stories!

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Awhile, a while – “Awhile” means “for a while” (that is, for some time) so it’s redundant to say “for awhile.” It’s like saying “for for a while.” “Let’s get together awhile; we can enjoy visiting for a while.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

Embracing What is Proven

Many believe, because they have such a successful career, they don’t need to use or learn how to use social media for marketing. Why put limitations on yourself? Social media is where your prospects, future followers and clients are. On Facebook alone, there are over 2.25 BILLION monthly users. How big does your following look now? I have built a brand with 1 million followers and I can tell you, it works, if you work it correctly!

Here are 4 guaranteed ways to get you better results from your posts:

  1. Use more video than static images. Video gets three times more reach and five times more engagement.
  2. Always use a question in a post. This gets people to engage. You want engagement to build the relationship.
  3. Use a description. Tell the story of what your post is about.
  4. Use a call to action to send your followers to opt into your list, make an appointment, buy your book or attend your event.

Happy Marketing!

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.


Where do you live now?

Since 2014, I've lived full time in Scottsdale, Arizona.

Where are you originally from?

I was born in Edmonton, Alberta, Canada. I left there after college to work and live in Regina, Saskatchewan (4 years), Vancouver, British Columbia (10 years) and most recently 24 years in Atlanta, Georgia.

Do you share your home with pets or family?

I live with my bride of 44 years and one of our two adult sons. We get to dog sit Crash, our 14-month-old Boxer grand-dog on occasion.

Do you have any hobbies, travels, volunteer work, or other interesting things to share?

I love to fish whenever I get a chance, and have grown to be a baseball enthusiast. I'm not sure it’s interesting, but somewhere along the way I became an Alfred Hitchcock fan and have collected a copy of every movie he directed ... they go back as far as 1926.

What is your speaking specialty?

I have a leadership development business, and speaking, along with coaching, training and consulting, has become part of it. When I speak on leadership, it varies depending on client needs. I am comfortable providing strategies, techniques and tips around communication skills, employee engagement, innovation, teamwork, accountability, succession, and coaching skills among other leadership topics.

What kind of work did you do before you started speaking?

I worked in the building material and construction industry. After college, I started as an entry level design technician with a great company that experienced tremendous growth. Opportunities to advance were available, so I was fortunate to find my way into an executive position at a very young age.

In 2000, our company was acquired by a larger company. Having spent over half of my life with one company, I decided to do something else on my own. Demonstrating leadership, developing people and building functional teams along the way has served as the foundation of the content I share with audiences.

When did you start speaking?

I have presented to groups in my career since 1976.

When did you join NSA-Arizona?

I joined NSA-Arizona in 2009.

How have you volunteered for our chapter?

As the Sponsor Chair, I find sponsors for our monthly meetings.

For you, what is the best advantage of NSA-Arizona membership?

In addition to finding value in the friendships with other members, learning the art and business of speaking is an ongoing advantage that you just can’t get anywhere else.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder