The Voice of Professional Speakers in Arizona

February 2018 News Flash

Welcome to the February 2018 issue of the NSA-Arizona News Flash!

President’s Message—One of the best presentations ever!

We kicked off the year with a great chapter meeting on January 13 with an attendance of over 60 members and guests. Scott Halford, CSP, CPAE shared great insights with us about how we, and our audiences and clients, think, perceive, disengage, and interact.

Our full morning agenda also included a fun interactive activity facilitated by Natalie Sayer. She had us break into groups by speaking topics and get to know each other better. We answered questions about our areas of expertise, clients we serve, and how NSA has supported our speaking business.

After Deb Exner spoke on one of our core 4 E’s, Eloquence, Kristin Arnold, CSP shared a valuable Nugget of Wisdom. Noelle Stanley briefed us on her experience with Chapter Leader Institute (CLI) as she prepares for her role as Chapter President this summer.

Kay Sever reminded all candidates to attend the next GAP Zoom meeting on February 7. Roger Rickard made an exciting announcement about an upcoming workshop, “Social Media on Steroids," taught by Dan Shinder. It will not only benefit members who attend, but 100% of all proceeds will remain with our chapter!

We had a full morning, of value, education, and fun – just what Speakers U is all about.

Comments from the evaluations include:

  • This was one of the best presentations ever! WOW - amazing content and wonderful delivery. I got 3 giant ah-has that will be so profitable. Thank you, Scott.
  • I appreciated that he talked to us as speakers, versus a typical audience. Practical discussion is so much more impactful than "rah-rah" presentations.
  • I like that Kristin gave us much information, but told us we don't have to do it all at once—or all right away. We can also delegate!
  • So grateful for Debra Exner's wisdom and encouragement in her presentation.

Thank you to everyone who helped make our meeting so successful, especially Stephanie Angelo who filled in for Doug Stevenson. I can’t wait to see you at the February meeting with Lynn Rose who will speak on “How to WOW on Video or Onstage When You Speak, No Matter What."

Dr. Maria Church
NSA-Arizona President


February 10, 2018
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Bring On The Power To WOW When You Speak—Live or On Video! with Lynn Rose

If you want to get booked again and again, break out of your shell. You need to get real, let your personality shine through and powerfully connect with your audience. And in those essential positioning videos for your marketing, it’s necessary to know how to properly message what you offer.

You may already be great in your delivery or have a well-crafted keynote and videos. But what if there’s a whole other level to instantly up level your impact and your market's response, whenever and wherever you speak?

Jump into this dynamic, highly interactive, and fun session. You'll get on your feet and release the powerhouse that’s inside you to come out and play. It doesn’t matter who you are. You can be more powerful and speak with more freedom, no matter how you may be coming across now. Maybe you're great on stage but can't translate that into video, or vice versa. That will change after this session.

BONUS! With the easy options Lynn gives you, you'll learn how to capture your audience in the first 10 seconds in your videos. These tips will keep 'em watching!

After this interactive session, you be able to translate the principles of performance and entertainment into speaking from the platform and on video. In today's market, these are essential practices so that you WOW every time you speak!

NOTE: To get the full value from this highly impactful session, attend it LIVE to see the videos shared and observe firsthand the hot seat coaching.

Attend this session, for the following benefits:

  • Learn The S.P.E.A.K. Formula—5 key practices that free you up to WOW every time you speak, no matter what.
  • Discover specific techniques from the entertainment world that gets you out of your head and right into your heart (whether live or in your videos).
  • Witness mind-blowing instant transformations within minutes, through hot seat coaching and examples of before and after videos. You'll experience how to put these principles into action for yourself.

Speaker, media entrepreneur, and award-winning entertainer, Lynn Rose is the go-to catalyst for getting you to world-class performance. Lynn is CEO and found of The WOW Factor Speaking Performance Training. She is the trainer of choice experts turn to for helping them speak fearlessly, authentically and powerfully. Clients include CEOs, celebrities and entrepreneurs.

Also at this meeting:

  • Four Es - Maria Church
  • Nugget of Wisdom - Roger Rickard

Chair Monthly Meeting Program Doug Stevenson

Please Pre-pay for Meeting Attendance

To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Click to Register Now
Prepaid Registration (by Wed., February 7 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., February 7 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

SPECIAL EVENT: Social Media on Steroids Workshop with Dan Shinder

February 24, 2018

Learn proven winning strategies that took a new brand from ground level to more than 1 million fans and growing, without ever spending a penny on boosting posts or advertising. Hear how Dan has grown an avid community of followers who love what he offers. Discover tips that convert fans into sales. This method can work for virtually any business in any industry. And, you will learn how to navigate through two of Facebook’s biggest changes in two years that will limit your reach—unless you know Dan’s secret strategies.

Dan’s teaching uses Facebook as the foundation. If you do not have a Facebook Business Fan page for your Brand, join Dan for a PRE-WORKSHOP at NO COST February 20 from 7PM – 8:30 PM for all who have registered for the workshop by February 18. Using Zoom to meet, he will walk you through the steps of setting up your page.

For details and to register, click here. Save now! Early registration ends February 10!

LIVING ROOM FORUM: Video Marketing That Gets Real Results

Date: Wednesday, February 28, 2018
Time: 6:00 to 8:00 p.m.
Topic: Video Marketing That Gets Real Results
Format: Discussion
Facilitator: Dan Shinder
Venue: TBA

Discover easy DIY video marketing strategies that will absolutely get results. Dan Shinder is the CEO and founder of Drum Talk TV, the premier online media platform for the world of drumming. It has an average 1.5 million video views weekly on Facebook, 96 Million for 2017! In this session, he’ll reveal video marketing strategies you can begin using immediately. They will have a tangible impact on your visibility and bottom-line revenue, regardless of what business you are in.

Dan Shinder teaches social media marketing to entrepreneurs in and outside the music industry, multimillion dollar corporations and non- and for-profit organizations all over the world, in person and online.

Cost: $15 members $25 guests
Registration and payment required by Monday, February 26; no refunds.
Light dinner served; seating limited; no refunds.
RSVP HERE or call 480-968-7443

CANDIDATE PROGRAM—GAP: A Speaker's Journey to Success Launched

Mark Your Calendar for the next NSA-Arizona Candidate Session on February 7

NSA-Arizona kicked off GAP (Growth Acceleration Process) at the October 14 meeting. GAP is not about speech content or platform skill. It is all about Taking Action and Removing Barriers, something that every speaker could use!

GAP consists of FREE interactive Zoom Sessions dedicated to making faster progress and better execution as you build your speaking business.

  • Zoom video sessions on the 1st Wednesday of February, March, April, May, June (6:50 p.m.–8:30 p.m.)
  • GAP Agenda: “Ask the Experts” (30 minutes of sharing by an expert) followed by 60 minutes of Personal Challenges/Commitments & Group Interaction.

Future topics include: writing/editing books, overcoming obstacles, successfully marketing your speaking talents and reaching an expert level of success in your field.

GAP Facilitator: Kay Sever. For more information, contact her at 480-223-2230 or

BRAVO Corner

Congratulations to Gloria Petersen who recently received her 25-Year NSA pin.

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Lee Jenkins

January NSA-Arizona meeting attendee Lee Jenkins won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Larry Young


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Share your home one evening by hosting a Living Room Forum. The LRF chair handles arrangements; you just open the door.

SPEAKER LAB—Cultivate Your Speaking Skills Reason to be at Speakers Lab #27

Smile Sheets—the feedback forms we give learners after learning events

“Research shows that traditional smile sheets are virtually uncorrelated with learning results…”—Will Thalheimer of Work-Learning Research

As speakers, many of us have spoken at events where the event organizers have distributed feedback forms. These have had instructions like, "Rate the speaker’s performance on a scale of 1 to 5." To improve as speakers, we need better feedback than that. NSA-Arizona provides an opportunity for you to have amazing support and feedback from skilled evaluators. They help you to improve the relevance of your message to your audience. We include feedback guidelines not just for the evaluators, but also for the speakers. This helps to provide supportive, constructive, and relevant advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab. Experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 A.M. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“There is no failure. Only feedback.” ‐Robert Allen

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)

2/13/2018 Naomi Rhode, CSP, CPAE, Global Speaking Fellow
2/27/2018 Michelle May, CSP

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2018 Winter Conference: February 16-18–Baltimore, MD
2018 Brand Lab: April 27-29–Phoenix, AZ
2018 Influence: July 14-17–Dallas, TX

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

This month's keynote is on the topic of eloquence and about "The WOW Factor of Speaking." Our chapter library has dozens of additional resources on presentation and performance to help you shine on the podium. Here are a few recommended titles:

  • How to Fascinate in Nine Seconds or Less by Sally Hogshead (2012, CD)
  • Delivering Impactful Experiences: Storyboarding Workshop by Gio Livera (2014, mp3)
  • 20/20 Lightning Talks: The Steeplechase of Speaking by Brian Walter (2010, CD)
  • The First 30 Seconds: Rock Their World and Then Some by Dave Timmons (2008, CD)
  • Motivate This! Two Native New Yorkers Show You How to Perfect Your Style (2008, CD)
  • Speak Like a Thought Leader by Pete Weissman (2014, mp3)
  • Show Business: Producing Presentations with Power by Tami Evans (2016, mp3)
  • What Mark Twain Can Teach You 'Bout Captivating and Audience by Conor Cunneen (2016, mp3)

Come see me in the break room!

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Rationalize, justify – To “rationalize” is to ascribe actions to causes that seem reasonable but do not reflect the truth. To “justify” means to prove to be just, right, or reasonable. “I rationalize my desire to travel by finding a business reason to justify the cost.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her at


By Dan Shinder, Marketing Committee Chair

Reasons People Shy Away from Facebook

Many people who do not use Facebook for business have a variety of reasons for not doing so. These reasons are either not valid, or are easy for them to get around to make the experience useful. Believe me, I have heard it all, and here are three samples, as well has their solutions:

Reason: “I work with [client type] and those people are not on Facebook.”

Solution: Yes, they are. I guarantee in 85% of most cases, whoever your target market is, they are on Facebook.

Reason: “There’s too much drama and B.S. on Facebook.”

Solution: Just like in real life, this is only the case if you engage and make it part of your world. Scroll past it.

Reason: “I don’t know how to use it” or “I am not on it regularly.”

Solution: Embrace the value of a platform with 2 Billion monthly users. Learn how to use it effectively and put in the time.

Sixty-two percent of all consumers use FB, and I guarantee these consumers are your market. If you want to get better results, you have to do something more effective. The opportunity on Facebook is monumental. I am speaking from experience. I have been where you are with it, and now I have 1 million+ avid fans following my brand. It works, no matter how much you try and rationalize that it does not.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder