The Voice of Professional Speakers in Arizona

February 2019 News Flash

Welcome to the February 2019 issue of the NSA-Arizona News Flash!

President’s Message—We want you to succeed!

Accountability, action tasks, mastermind groups, unlimited possibilities… Are we trying to tell our members something? Yes, Yes, Yes. We want you to succeed. Long-time speakers and entrepreneurs know that our business is all about “Eating the Frog,” as Brian Tracy said. This means that you do the things that you don’t want to do, and 20% of your activities generates 80% of your business.

Our goal this year continues to be to help our members take action on tasks that will bring them more business and expansion. For instance, I'll be heading to Sedona this month for a book writing retreat with another NSA-Arizona member. I plan to create accountability with my ongoing writing schedule with a fellow book-writing member.

Also, I’m in a mastermind group with six women from across the U.S. who are in NSA. Three of them are CSPs. They push me and keep me accountable. I also utilize my accountability partner from our Saturday meetings. Since I tend to be occupied that morning, we've been setting up Zoom calls outside of the meeting. 😊

I ask you what are you doing, and what can you be doing more, to utilize what NSA-Arizona is offering you? Are you speaking with your partner at the Saturday meetings? Are you setting action steps for the month? If you’re a Candidate, do you have an accountability partner with another Candidate? If you're a Professional member, can you attend our new program after February’s meeting to support you in business and on taking actions? What do you need to do to make 2019 your best year?

February is the month of love. There is much to love about this month's speaker, Kate Delaney. I’m excited to hear her presentation on media, and also about her book, Deal Your Own Destiny. It looks like a great read, and I’m looking for ways to increase my media exposure and stand out in the crowd of speakers.

I hope to see as many of you as possible this month. Since it is the month of love, tell someone you love that you appreciate them and that they make a difference in your life. I know NSA-Arizona and all our members make a huge difference in my life.


Noelle Stanley
NSA-Arizona President


February 9, 2019
Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Wooing Clients with a Wow and becoming a sought after expert for media of all types with Kate Delaney

Nail the question of what you do in less than 10 seconds to create a meaningful WOW. You’d be surprised how many of us as speakers still struggle with a compelling story that sticks. Become Buzzworthy so call backs for business will be the norm.

Discover how to use traditional and new media platforms and become the sought after expert. You’ll find out how to get media coverage and have them coming back to you again and again for quotes, interviews and more. Plus, learn to leverage your appearances and repurpose the content! Find out how to answer questions that may come up that you’re not expecting, implement purposeful speaking, and drive home two to three points that stick.

Learn the following:

  • Get media to come back to you over and over.
  • Answer unexpected questions like a pro.
  • Drive home your point so it sticks.

Emmy-award winning journalist Kate Delaney has interviewed more than 15,000 people, including U.S. presidents, top CEOs and Hall of Fame athletes. As a woman hosting a popular sports radio talk show, she became a pioneer in broadcasting.

In addition to her popular speaking engagements, she currently hosts two nationally syndicated radio shows each week. On NBC’s sports radio network, she hosts “The Kate Delaney Show,” and also hosts Forbes Books Radio. She speaks at top business conferences, conventions and seminars across the country to interview business professionals from CEOs and executive management to financial advisors, lawyers and entrepreneurs.

She’s the author of two popular books. Level the Playing Field, and her Forbes book. Deal Your Own Destiny: Increase Your Odds, Win BIG and Become Extraordinary. In January of 2018, Kate gave a TED talk at the Forbes Insider’s Summit. Kate is the president of the National Speakers Association in Dallas.

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., February 6 at 5 p.m.): $37/members; $52/guests Registration (after Wed., February 6 at 5 p.m.): $47/members, $62/guests. Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.

Chair Monthly Meeting Program Stephanie Angelo


The NSA-Arizona chapter has a new and improved Candidate program. These sessions are a benefit included with your Candidate Membership, as long as you attend the monthly chapter meeting. Each interactive session will follow the monthly meeting. It will feature one of our chapter's expert speakers sharing tips and answering questions about your most important concerns. As candidates, you will have opportunities to participate and practice your skills. You'll become a facilitator for a session, share your successes or be highlighted in a candidate monthly showcase.

Candidate sessions will follow our monthly chapter meetings and will run from 12:15 p.m. to 1:30 p.m. Plan to attend our monthly meetings and stay for all six sessions. This program is designed for and by you. It's based on concerns and topics of interest gathered from candidate members from both June and September monthly meetings. You can't get this kind of personal coaching and instruction anywhere else!

The January Session was a deep dive into business design. In February, we will begin to focus on community and content.

Getting Social Media Marketing Started Right!

Our board member Dan Shinder will deliver February's "Getting Social Media Marketing Started Right!" Dan has built a global presence with over 1 million active followers, 100% organically. It's growing by 2,500 people a week from over 130 countries, reaching 20 million people a month. He does it by using social media marketing and brand-building strategies he developed on Facebook while growing the Drum Talk TV brand.

In this session, Dan will get you started with crucial basics. He'll help you lay an easy-to-implement successful foundation of social media marketing that works and also give you vital video tips.

This session includes seeing the biggest mistakes everyone is making and how to avoid them. Mistakes such as consumer-hammering messaging, and hash tagging in a way that hurts your posts, you will also learn which SM Platforms to prioritize use and why.

You will have many takeaways that will help you jump-start your path to success. See you February 9TH!

Registration for the monthly meeting and candidate membership is required in order to attend the candidate session.

Register Now

Candidate Facilitator: Dr. Karen Jacobson. For more information, email Karen.


Leverage the power and knowledge of the NSA-Arizona Professional Member community

Facilitated by Belinda Goodrich

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.

BRAVO Corner

Congratulations to Lynette Charity and Rita Hudgens who have been promoted to professional membership!

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Jeff Bliss
January NSA-Arizona meeting attendee Jeff Bliss won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

LIVING ROOM FORUM: Showtime! One Speaker’s Journey from the Corporate World to Stage, Screen and Platform

Date: Wednesday, February 27, 2019
Time: 6:00 to 8:00 p.m.
Topic: Showtime! One Speaker’s Journey from the Corporate World to Stage, Screen and Platform
Format: Discussion
Facilitator: Natalie Sayer
Venue: Lynne Wellish's home

“How can I improve my performance?” “How can I truly connect to my audience?” “How can I keep my speech fresh?”

If you have ever asked yourself these or similar questions, then you will want to attend this Living Room Forum. Natalie Sayer will share her story of transition from a “Proficient PowerPoint Presenter,” working in Fortune 150 companies, to “Personable Platform Professional.” She's spoken and facilitated in 16 countries and in two languages. Natalie will share tips and techniques from live theater and other experiences to help you become a more powerful and relatable speaker.

During this interactive session, here is what attendees will receive:

  • Learn re-performance preparation techniques.
  • Approaches to evoke emotion and increase audience connection.
  • Ways to recover when the unexpected happens–because it will!
  • Ideas to keep your performance “first day fresh” and stretch yourself.
  • Suggestions to increase your presence from the platform.

Natalie is an experienced facilitator, executive coach and moderator. She works with leaders to increase their effectiveness, presence, influence, and ultimately results. Her clients range from entrepreneurs to C-Suite executives. When coaching them through critical presentations, clients realize words are only a small part of their success. If you have been to NSA-Arizona’s Speaker Development Lab when Natalie is the Guest Enricher, you know you will receive valuable ideas to improve your speaking engagements.

Natalie J. Sayer is the founder of The Blair David Company, an Arizona-based Leadership consultancy. She is fluent in Spanish, has two engineering degrees and over 20 stage and film productions to her credit. She is also a long-time professional member of the National Speakers Association and a certified Global Executive Coach. As one attendee said, “I’ve never seen an engineer present like that!”

Cost: $15 members $25 guests
Registration and payment required by Monday, February 25; no refunds.
Light dinner served; seating limited.
RSVP or call 480-968-7443

Debby Raposa and Chrissy Barth co-chair the Living Room Forum Committee

Congratulations to NSA-Arizona’s Newest


Lynette Charity
Rita Hudgens
Ronnie Muhl


Richard Moriarty
Gary Karp


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help set up and take down breakfast.

SPEAKER LAB—Cultivate Your Speaking Skills—Reason to Be at Lab #35

Audience—a reading, viewing, or listening public

“The most important thing to remember is you must know your audience.”
&mdash&Lewis Howes

“It’s up to the audience. It always has been.”
—Kate Smith

Part of the process for us as speakers and writers is to select a target audience and to research that audience. The process in Speakers Lab includes asking each speaker what his or her target audience is for that practice session. As audience members for that session, we assess how effective this presentation will be for that target audience.

We include feedback guidelines for the evaluators as well as for the speakers. This is just part of the supportive, constructive, and relevant advice that is provided through Speakers Lab.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“Never treat your audience as customers, always as partners.”
—James Stewart

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)
February 12, 2019—Roger Rickard
February 26, 2019—Kristen Arnold

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, and Antonio Valles.


2019 Winter Conference: February 15-17–Renaissance Orlando at Sea World
2019 Behind the Scenes: Video Intensive, April 12-14–Renaissance Atlanta Midtown, Atlanta, GA
2019 Influence: July 27-30–Gaylord Rockies, Denver, CO

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.
By Richard Victor, Chapter Librarian

We have a bunch of new books!

Big thanks to Debra Exner for her generous donation of hardcover and paperback books. These will be available shortly to borrow. Here are some of the notable titles:

  • How to Make It Big in the Seminar Business by Paul Karasik (I have heard of this book and wanted to read it!)
  • Beyond the Podium: Delivering Training and Performance to a Digital World by Allison Rossett & Kendra Sheldon
  • Life is Tremendous by Charlie "Tremendous" Jones
  • The 10 Natural Laws of Successful Time and Life Management by Hyrum W. Smith (I think I need this one)
  • The Success Model: The Five Step System to Completely Revolutionize Your Life by Sam Silverstein
  • Speaking in Public: Buckley's Techniques for Winning Arguments and Getting Your Point Across by Reid Buckley
  • Free Agent Nation: How America's New Independent Workers Are Transforming the Way We Live by Daniel H. Pink
  • What Type Am I? Discover Who You Really Are by Renee Baron (based on Myers-Briggs)
  • Reconnecting to the Magic of Life by Joyce C. Mills, Ph.D.
  • Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed by Ronna Lichtenberg

I already see a few that I want to read in the coming months. If you'd like to check out a book, come see me in the break room.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Ironic, sarcastic – “Ironic” contains or exemplifies irony—something that conveys the opposite of its literal meaning or an unexpected outcome. “Sarcastic” refers to a harsh or derisive comment used to poke fun or express ridicule; it could also be ironic. “Everyone knew that the employee’s late arrival at the meeting to promote punctuality was ironic, but only one attendee had the nerve to voice a sarcastic greeting, saying, ‘Nice of you to join us.’”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

Start the New Year with New POWERFUL Skills!

Many people who do not use Facebook, or other SM Platforms, for business have a variety of reasons for not doing so. Most of these reasons aren't valid and they don’t even know it. Believe me, I have heard it all. Some people say, "My target market isn't on Facebook." However, 62% of all consumers use FB, and chances are, these consumers are in your market.

Another excuse is, “There’s too much drama and B.S. on Facebook.” Just scroll past it and don’t make it part of your world. Other reasons are, “I don’t know how to use it” or, “I am not on it regularly.” Solution: Embrace the value of a platform with two billion monthly users, learn how to use it effectively and put in the time.

If you want to get better results, you have to do something more effective. The opportunity on Facebook is monumental. I am speaking from experience. I have been where you are with it, and now I have one million+ avid fans following my brand. It works, no matter how much you try and rationalize that it does not or will not. Learn how, and it can pay off!

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.


Where do you live now? Where are you originally from? Do you share your home with pets or family?

I live in Mesa, Arizona. I am originally from the D.C. area. I was born there. We moved when I was three months old, but we returned, and I lived there from ages 11 to 18. I have lived in 27 cities in 17 different states plus two foreign countries (the UAE and England). Our two youngest kids (twin boys) graduated from college recently (ASU and U of A) so we are empty nesters except for our Shiba Inu dog, Takedo.

Do you have any hobbies, travels, volunteer work, or other interesting things to share?

I love music. I used to play trumpet and now play piano and keyboards. I play mostly by ear, which means I don’t have to bring music with me when I happen upon an unguarded piano.

I have played piano on stage at the Sydney Opera House—while on a tour.

What is your speaking specialty?

I help organizations blend people and technology working together to get the best from both. My current speaking topic is about how to focus in a world that seems to demand multi-tasking.

What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking?

I was in the Air Force before going to graduate school in Psychology. I have worked as a psychologist, management consultant, computer programmer, system analyst, trainer, manager, and now work as a Professor at Grand Canyon University in the Psychology and Communication departments.

When did you start speaking? When did you join NSA-Arizona?

I began speaking at professional conferences about 20 years ago while I was working at IT jobs. I helped organize some of these conferences while working for a software company. In 2012, I joined NSA-Arizona, but I have also belonged to NSA chapters in Philadelphia and Seattle.

How have you volunteered for our chapter?

Soon after joining NSA-Arizona, I saw the value of Speakers Lab and became a regular participant. I gladly accepted an offer to join the Speakers Lab committee.

For you, what is the best advantage of NSA-Arizona membership?

Speakers Lab, of course. I have participated in several of the special programs offered by the chapter. Beyond that, it is the networking. NSA-Arizona is like an extended family to me. I love all the friendships and connections that I have made since I joined.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder