The Voice of Professional Speakers in Arizona

February 2020 News Flash

Welcome to the February 2020 issue of the NSA-Arizona News Flash!

President's Message—The New Year is in Full Swing
February 8 Program—Vision 2020: Set Your Business Up for Success with Kristin Arnold, CSP
New Webinar Series for Members
Living Room Forum—Make it Easy for Clients to Book You: The Virtual Press Kit
Congratulations to NSA-Arizona’s Newest Members
Bravo Corner
Speakers Lab—Cultivate Your Speaking Skills
Upcoming Events
Librarian's Notes
Word Tripper from the Platform
Volunteer Spotlight

President’s Message—The New Year is in Full Swing

It happened again, like it always does. Blink three times during the holidays and suddenly the new year is in full swing! Time is no one’s servant. But the times we spend together make the times we don’t much more productive and profitable. Just ask anyone who attended our January meeting or joined our inaugural Webinar chronicling Roger Brook’s Journey to a Million Dollar a Year Business.

Launching into the middle of the first quarter, February is short but packed with things to love. Roll your sleeves up for our extended chapter meeting. You'll refine your business plan into actionable, accountable, focused steps to get the decade of the 20’s roaring! Spend some intimate time with Experts at our Speaker’s Lab and Living Room Forums to refine your plan even more.

And here’s a new idea inspired by the 14th; enlighten three friends, colleagues, or acquaintances about what you love being connected to and collaborating with NSA-Arizona. Like a box of chocolates, you never know what good comes from sharing. Personally, a few minutes with you always leaves me inspired, challenged, and reminded that I too can serve humanity and make a mark on this world. It is exactly where I want to be. Your turn… Happy Valentines!

Frank Molinar
NSA-Arizona President


February 8, 2020

Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-1:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details and to register

Did you know you can bring your spouse/partner/staff member at the member rate?
NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.
No refunds after the early registration deadline.
Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Vision 2020: Set Your Business Up for Success with Kristin Arnold, CSP

In a world of constant interruptions and shiny pennies that keep you distracted, Kristin Arnold, CSP will lead you through a dynamic workshop to combat these distractions. She'll help you create your own personal professional speaker business strategy and plan for 2020.

As a strategic planning facilitator, Kristin knows the power of having a simple one-page plan to propel your business. Just for her NSA colleagues, Kristin modified her corporate process to serve the professional speaker.

In this workshop, she will share her step-by-step process. You'll identify your key strategic initiatives, key tasks, and a cadence of execution to move you closer to your goals. More importantly, she’ll share with you templates that were made specifically for professional speakers. You get to pick and choose, adapt what you like and leave the rest behind.

Kristin makes a bold promise (if you stay for the entire day): You will walk out with a one-page plan that will guide your business in 2020.

Whether you have only been in the business for a short while or you’re a seasoned vet like Kristin, please join us. You’ll understand and appreciate the importance of creating a well-thought out plan to substantially increase your success in the next year.

Morning—Strategic Thinking
Afternoon—Planning for the Year

Please note there will be no Candidate program or Professional Opportunity, due to the extended schedule.

Kristin Arnold, MBA, CSP, CPF-Master, is on a quest to make all panel discussions lively and informative. She's a high stakes meeting facilitator, keynote speaker and professional panel moderator. For over twenty years, she's been facilitating conversations between executives and managers to make better decisions and achieve substantive results. She is past president of the U.S. National Speakers Association. Also, she's on the Executive Development Faculty in the Schulich School of Business at York University in Toronto.

Chair Monthly Meeting Program John Iannarelli

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., February 5, at 5 p.m.): $37/members; $52/guests
Registration (after Wed., February 5 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

Please support our sponsors

Check out our Sponsor Directory!


Join us for NSA-Arizona's new webinar series with host Kristin Arnold, CSP. The webinars will be held quarterly, generally the fourth Monday of the month. They're free to Professional members and Candidates of NSA-Arizona.

The first webinar was held in January via Zoom with guest Roger Brooks, CSP. He spoke on the Journey to a Million Dollar a Year Business with Speaking as the Foundation. He shared what worked for him—and what didn’t. The webinar replay is posted on this page. You will need to log in with your NSA-Arizona user ID and password in order to see it.

Watch your email for details of the next one on March 30.


Hello NSA-Arizona candidate!

This is the session you won't want to miss! Make sure you plan to join us for a full workday with Kristin Arnold, CSP. She'll be facilitating a strategic planning session for your business for the next three years.

This program will extend beyond the regular meeting hours and will also cover the time allotted for our regular Candidate program. In order to attend, just make sure you sign up for our February meeting.

This is a great opportunity for you to implement some of the ideas that Belinda Goodrich shared during the January Candidate's meeting.

You won't wanna miss this!

As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Dr. Karen Jacobson.

Candidate Facilitator: Dr. Karen Jacobson.


Make it Easy for Clients to Book You: The Virtual Press Kit

Date: Wednesday, February 26, 2020
Time: 6:00 to 8:00 p.m.
Topic: Make it Easy for Clients to Book You: The Virtual Press Kit
Format: Discussion
Facilitator: Beth Terry, CSP
Venue: Home of Karianne Munstedt

What do you need to put on your site? How can you be heard above the thousands of other speakers to gain access to the new crop of meeting planners and bureau personnel? What are meeting planners and bureaus looking for now? Beth's mantra has always been, "Make it easy for people to do business with you!"

Join us at the Living Room Forum on February 26th. Bring your ideas, experiences, and best practices to make your 2020 and beyond successful!

This collaborative effort will help you answer these 4 questions:

  • Why do I need a dynamic Virtual Press Kit?
  • What key items should my Press Kit contain?
  • What's the difference between a Bio and an Intro?
  • What are three things I can include to make my contacts want to work with me?

Beth Terry, CSP has given more than three thousand speeches to half a million people in six countries over her thirty-five year career as a Professional Speaker. She is past NSA-Arizona President, past NSA-Arizona Candidate Program Chair, Past National NSA Academy Chair, and the author of 8 books. Beth has seen massive changes in our industry over her career. She'll share ideas on where we are and where we're going with our booking strategies. Beth is also a sought-after coach for aspiring and seasoned speakers.

Cost: $15 members $25 guests Registration and payment required by Monday, February 24, 2020; no refunds. Light dinner served; seating limited; no refunds. RSVP HERE or call 480-968-7443

Congratulations to NSA-Arizona’s Newest


Alex Aanderud
Denise Gabel
Vered Kogan
Wanda Ganjehsani


Crystal Houston
Thony Moussa
Josh Wagner
MaLeesa Meyers
Theresa Garcia

BRAVO Corner

Congratulations to our newest Professionals!

Congratulations go to Wanda Ganjehsani and Vered Kogan for being promoted from Candidates to Professional Members.

Congratulations to Blair Revak

January NSA-Arizona meeting attendee Blair Revak won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart to be included in Bravo Corner.


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help with breakfast before and after the meeting.

SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to Be at Speakers Lab #42—Enrich

“Education, or enrichment, is a dynamic, evolving, lifelong process. Every time you look, sensitively with awareness, your vision grows.” —John Paul Caponigro

At Speakers Lab, our goal is to enrich all those who attend. If you attend, but are not one of the presenters, you will still benefit from the presentations and the feedback.

NSA-Arizona Speakers Lab is known for providing valuable feedback from skilled evaluators. We do this in a structured environment that includes guidelines for both evaluators and speakers. This helps to provide supportive, constructive, and useful advice.

We believe in this process so much that every meeting includes a Guest Enricher, a member who is highly experienced in their craft and in providing feedback. Meetings often end with additional words of wisdom from the Guest Enricher. The Guest Enricher not only brings value to everyone in attendance, they also provide a model for enriching others.

Is there an area of your speaking or your speaking business that would benefit from solid feedback? Come join us at Speakers Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

2/11/20 Natalie Sayer
2/25/20 Beth Terry, CSP
3/10/20 Roger Rickard

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles, Jake White.


2020 Winter Conference: February 28-March 1—Omni Houston Hotel, Houston, TX
Laugh Lab 2020: April 17–April 19, 2020—NSA Headquarters, Tempe, AZ
Influence 2020: August 1–August 4, 2020—Washington, D.C.

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

What Happened to the 2016 Convention Recordings?

By Richard Victor

Recently, someone asked for my help in researching a topic, so I turned to my iPad app to search for some convention breakout recordings. I found some items from Influence 2016 and I gave him the web address for, which hosted the recordings available for download. He said the website isn't functioning. I tried it myself, and he was absolutely right. Even the home page was inaccessible. Does that mean we have lost the entire collection for that year?

Fortunately no. The 2016 convention recordings are now located at another site where they are available for sale, but not for us to listen to anymore. We are going to move the mp3 files to the chapter website. You'll be able to log in with your user ID and password and listen to them there. Meanwhile, here are some of my favorite titles from that convention:

Creating Mass Influence: How to Become THE Authority In Your Industry by Teresa De Grosbois
Dominate Your Niche! 7 Proven Strategies for Growing Your Speaking Business by Chuck Galagher
Insights From the Million Dollar Speakers Group by Ford Saeks
Health Strategies for Surviving Business Travel by Marlisa Brown
Play Your Way to Better Pay: What Speakers Can Learn From Game Designers by Scott Crabtree
Growing Your Single Speaker Practice to a Multiple Speaker Business by Margaret Fitzgerald

And many more.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Inspire, aspire – “Inspire” means to fill, affect, or influence with a specified feeling or thought; to produce or arouse feeling or thought; to exert a stimulating or beneficial effect upon. “Aspire” is to long, aim, or seek ambitiously; be desirous for something great or that has high value (usually followed by “to”). “By creating Word Trippers, I aspire to influence millions to use commonly confused words correctly. I hope I inspire you to do so, too.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


Where do you live now?
Phoenix, Arizona

Where are you originally from?
Phoenix, Arizona

Do you share your home with pets or family?
I have one cat, Holly GoLightly, one dog, Isadora and one man Brad Greenberg. We've been together 17 years and still loving.

Do you have any hobbies, travels, volunteer work, or other interesting things to share?
I love to bake, do yoga, go to movies and am a hot springs junkie. My husband is a Civil War buff and a lover of Shakespeare, so I am trying to widen my circle of interests.

What is your speaking specialty?
I am a hospitality educator. I educate meeting and event planners about the nuts and bolts of meeting and event planning. I educate hospitality sales executives on how to sell to meeting professionally.

What kind of work did you do before you started speaking?
My previous experience was in the hotel and meetings and events industry.

Are you still doing that or other work in addition to speaking?
Yes, I still consult coach, mentor and train meeting and event planners. Meeting and event supplier companies hire me to exceed their sales and revenue goals by applying little known and rare marketing tools that unleash the selling magnetic, making their services irresistible.

When did you start speaking?
I started speaking 5 years ago.

When did you join NSA-Arizona?
I joined NSA-Arizona 4 years ago.

How have you volunteered for our chapter?
I have worked on the Special Events Committee. Currently I serve as as the Co-chair of the Living Room Forum.

For you, what is the best advantage of NSA-Arizona membership?
The best advantage of NSA is the mentorship and guidance from those who have traveled down the path before me.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder