The Voice of Professional Speakers in Arizona

January 2018 News Flash

Welcome to the January 2018 issue of the NSA-Arizona News Flash!

President’s Message—Welcome to the New Year!

Wow, wow, wow! Phil Gerbyshak, spoke at our November chapter meeting on Power Selling with Social Media. He stressed how important relationship-building is to a successful speaking business. And don’t we know that? Relationship building is one of the reasons why so many of us are members of this fantastic professional organization we know and love as NSA-Arizona!

Our full morning agenda also included Dan Shinder, Marketing Chair, who invited all of us to participate in the Share Your Story campaign. Our Speaker Lab Showcase speaker was Michael Haley. Then, Kay Sever updated us on the great new Candidate program, GAP. In anticipation of the Holiday Party, Stephanie Angelo facilitated a fun, interactive activity. Beth Terry spoke on one of our core 4 E’s, Eloquence, and Michelle May shared a valuable Nugget of Wisdom. We had a full morning of value, education, and fun – just what Speakers U is all about.

Comments from the evaluations include:

  • I’m not just saying this, but NSA-Arizona is honestly more than I could ask for. I’m extremely thankful.
  • The new format breathes fresh air into the complacent and stale format that overtook the organization.
  • Very good–the structure was easy and fun. Really like the Nugget of Wisdom.

Thank you to Gloria Peterson for hosting our Annual Holiday Party. A wonderful time was had by all as we enjoyed great company, great food, and awesome weather! Becky Spohn and her committee did a fantastic job organizing the event. Thank you to all of the members who served to make the November meeting and Holiday Party such great successes! I can’t wait to see you at the January meeting where we will host, Scott Halford, CSP, CPAE on Get Them Hooked to Get You Booked: The No-Brainer Approach to Exciting the Brains in Your Audience.

Wishing you and your loved ones a most blessed Happy New Year!

Dr. Maria Church
NSA-Arizona President


January 13, 2018
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER— Get Them Hooked to Get You Booked: The No Brainer Approach to Exciting the Brains in Your Audience with Scott Halford CSP, CPAE

Why is it that some speakers and trainers hit a homerun nearly every time they speak? The answer isn't as apparent as you might think. If you want to find out the answer to that rather complex question, come listen as Scott Halford dopes up your dopamine. This is your learning, reward and pleasure brain hormone. He will help you understand how the human brain responds to certain teaching stimuli, messages and message framing.

Scott is an expert in neuro-behaviorism, including emotional intelligence and critical thinking. He works with the largest corporations in the world teaching executives about the bottom line benefits they achieve when they understand the intricacies of human interaction. Scott's natural, humorous and insightful style will get your brain popping. Wake it up to all of the possibilities you have to create a brain enthralling program. According to Scott, if you have their brains, you have them hooked. If you have them hooked - you will get booked.

Scott is an Emmy Award® winning television documentary writer and producer. He's also the author of the bestselling books Be a Shortcut: The Secret Fast Track to Business Success, and his latest Activate Your Brain. An active member of NSA and NSA/Colorado for 20 years, he's served on the NSA Board of Directors as Treasurer. In July of 2014, he was inducted into the Speaker’s Hall of Fame. His mother thinks he's more famous than he actually is.

Also at this meeting:

  • Four Es of Professional Speaking–The competency of Eloquence will be covered by Debra Exner, Professional Certified Coach
  • Nugget of Wisdom–Presented by Kristin Arnold, CSP, high stakes meeting facilitator, keynote speaker, and professional panel moderator

Chair Monthly Meeting Program Doug Stevenson

Please Pre-pay for Meeting Attendance

To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., January 10 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., January 10 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

LIVING ROOM FORUM: How to Deal with Challenging Situations and People with Diplomacy and Civility

Date: Wednesday, January 24, 2018
Time: 6:00 to 8:00 p.m.
Topic: How to Deal with Challenging Situations and People with Diplomacy and Civility
Format: Discussion
Facilitator: Gloria Petersen
Venue: TBA

Ever wish that you could wave a magic wand and everyone would be respectful, civil, and accommodating? Unfortunately, that's not everyone's nature. Therefore, it's more important than ever to deal with people, situations, and one's own behavior with diplomacy, dignity, finesse, tact, and civility. This sets the better example. These are powerful "win-win" strategies that serve as the foundation of effective communication. Why? Everyone's basic need is to be respected, validated, and liked. It's a new era with new challenges. Gloria will identify how these basic communication tools can aid in a more diplomatic and civil interaction. Then it's your turn to share your thoughts and experiences.

Gloria Petersen, CPP, is founder/president of Global Protocol, Inc. Her dynamic presentations have inspired audiences for over 30 years to handle professional and social situations with class and finesse. Gloria is a renowned Certified Protocol Professional and author of The Art of Professional Connections, a four-guidebook series with companion Subject Matter Expert (SME) training modules. Her clients range from Fortune 100 companies to emerging entrepreneurs. Gloria hosted the FOX television series, Image of Success, served as etiquette judge on The Learning Channel, and has served as an expert on numerous radio and television shows.

Cost: $15 members $25 guests
Registration and payment required by Monday, January 22; no refunds.
Light dinner served; seating limited; no refunds.
RSVP Here or call 480-968-7443

CANDIDATE PROGRAM – Mark Your Calendars for the next NSA-Arizona Candidate Session on February 7

NSA-Arizona kicked off GAP (Growth Acceleration Process) at the October 14 meeting. GAP is not about speech content or platform skills. It is all about Taking Action and Removing Barriers, something that every speaker could use! GAP consists of seven FREE interactive Zoom Sessions dedicated to better execution:

  • ZOOM video sessions on the 1st Wednesday of February, March, April, May, June (6:50 pm - 8:30 pm)
  • GAP Agenda: "Ask the Experts" (30 minutes of sharing by an expert) followed by 60 minutes of Personal Challenges/Commitments & Group Interaction.
  • GAP Facilitator: Kay Sever for 2017-2018 (480-223-2230,

Summary of November session: Debbie Allen was our expert for November 1. She shared her life experiences, perspectives and actions that made her a world leader as a coach for rebranding and business start-ups. Ten candidates benefited from her expertise and incorporated several of her strategies into their plans for the 2017-2018 year.

Summary of December session: Dan Shinder, our expert for December 6, shared social media strategies that have given him uncommon success in the world of social media. Dan gave us new perspectives about "thinking as media companies think" and action items for the next 30 days. Six candidates benefited from his expertise and incorporated several of his perspectives and strategies into their plans for the 2017-2018 year.

Future GAP Live Zoom Sessions-put these meetings on your calendar today

  • Feb 7-Kristin Arnold, CSP,-marketing strategies
  • Mar 7-Doug Stevenson, CSP,-keynotes/TED, obstacles that Doug overcame
  • Apr 4-Barbara McNichol-book publishing/editing

GAP Facilitator: Kay Sever. For more information, contact her at 480-223-2230 or

Congratulations to Vickie Mullins

November NSA-Arizona meeting attendee Vickie Mullins won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Faith Faith
Tom Otstot
Kristin McCartor


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: People for the hospitality committee to set up food the morning of the monthly meetings.

SPEAKERS LAB – SPEAKERS LAB—Cultivate Your Speaking Skills

Reason to be at Speakers Lab #26

Relevant—having demonstrable bearing on the matter at hand; meaningful or purposeful.

“You’re only relevant to someone if you’re beneficial to them somehow….”—Miguel

As speakers, we understand the need to be entertaining in order to get our audience’s attention. To hold their attention, and to deliver value, we must also be relevant. NSA-Arizona provides an opportunity for you to have amazing support and feedback from skilled evaluators. This helps to improve the relevance of your message to your audience. We include feedback guidelines, not just for the evaluators, but also for the speakers. This helps to provide supportive, constructive, and relevant advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 A.M. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing. We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or a new form of speaking.

“If you’re not putting out relevant content in relevant places—you don’t exist.” —Gary Vaynerchuk

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)
1/9/2018 Marcia Reynolds, CSP
1/23/2018 Roger Rickard
2/13/2018 Naomi Rhode, CSP, CPAE, CSPGlobal
2/27/2018 Michelle May, CSP

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2018 Winter Conference: February 16-18 – Baltimore, MD
2018 Brand Lab: April 27-29 – Phoenix, AZ
2018 Influence: July 14-17 – Dallas, TX

For details, go to the NSA website at

BRAVO Corner

Stephanie Angelo has been honored to have her book, Serrated, listed in the suggested reading section of the Domestic Shelters organization. Domestic has painstakingly verified information on shelters from LA to NY, and every domestic violence program in between. Their robust website has hundreds of resources, including their suggested reading selection. Being added to this section means the entire editorial panel has read and approved the book, so being added is a privilege. Congratulations, Stephanie!

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

This month, Scott Halford is going to teach us how to excite the brains of our audience and get them hooked. But I have an advantage because I listened to Scott's breakout session from the 2007 national convention. So I am already familiar with his ideas.

As speakers, we may think that our role is to give information, which our audience can take or not. But Scott says, "Our greatest asset is not to give the information that's in our head, but to connect them to the information that's in their head." Our job may really be to get them a little bit lost. Because, when we are lost, our survival skills force us to pay more attention.

That's why Scott doesn't use handouts. People must struggle a little bit to participate. The more they write, the more alert they are.

I do tutoring for license exam preparation. Sometimes, instead of explaining things to my students, I ask them to explain them to me. Sometimes they can't and that is definitely uncomfortable. For a moment, they may be lost. But by doing so, they must focus and crystallize their own thinking. Then, I can fill in the knowledge gaps, and that is where the growth and learning happen.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

e.g., i.e., – Use “e.g.,” (in Latin exempli gratia) when you want to say “for example” or “such as.” “For the book tour, we will travel to many cities, e.g., Santa Fe, Tucson, and others.” “i.e.,” (in Latin id est) means to clarify a point. It substitutes for “that is” or “namely.” “The book tour includes two states, i.e., New Mexico and Arizona.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her at


By Dan Shinder, Marketing Committee Chair

This is the same as the “Location, Location, Location!” mantra, as video is where you want to be; where you need to be! Using video in social media is one of those shifts in marketing we have to adapt to and not ignore, or we will fall behind. It’s that simple. It’s time to get over yourself, if that’s who/what’s in the way, and dive in. Videos don’t need to be cinematic productions on social media. It’s about the content. Two tips for success: 90 seconds or less in length and hold the camera horizontally if you're using a smartphone. You also need to be relatable to your target market, be sincere and genuine. Success!

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder