Welcome to the January 2020 issue of the NSA-Arizona News Flash!
President's Message—Is your vision 20/20 for 2020?
January 11 Program—How to Write & Publish a Book in 90 Days For Under $600! with Betsy Allen-Manning and Would YOU Do Business With YOU?! The Refined Elevator Pitch with Glenn Rudin
Candidate Program—Strategic Development of Your Speaking Business
Professional Opportunity—Roger Rickard
Living Room Forum—Managing Your Overwhelm: Taking Back Control of Your Time
Congratulations to NSA-Arizona’s Newest Members
Speakers Lab—Cultivate Your Speaking Skills
Word Tripper from the Platform
Social Media Marketing
President’s Message—Is your vision 20/20 for 2020?
Is your vision 20/20 for 2020? (Yes, I realize that symbolism is obvious, but the question has to be asked at least once.)
Each new year holds the promise of a new beginning. Others will wish you a prosperous new year, our resolution is to help you make it happen. To help you refine and advance your business, deepen and expand your influence. The promise of every chapter meeting, Living Room Forum, and Speakers Lab is to bring you the opportunity to gain new actionable tools and insights. And this month we also bring you the first of our new Expert Interview Webinars with our Chapter Sage, Kristin Arnold, CSP. Be sure to watch for the announcement!
Among the benefits of clear vision is the ability to appreciate our surroundings. As you dive into your plans for the new year, I suggest taking a second and third look at how you can get more involved in participation and service in our chapter. If that sounds self-serving, take a fourth look—it will benefit you more than you realize…engagement always does. To riff off the esteemed Joel Weldon; Let’s Go Make It A Great Year!
NSA-ARIZONA MONTHLY MEETING
January 11, 2020
Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-12:00 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details and to register
Did you know you can bring your spouse/partner/staff member at the member rate?
NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.
No refunds after the early registration deadline.
Please notify us if you have any special needs for the meeting.
KEYNOTE SPEAKER—How to Write & Publish a Book in 90 Days For Under $600! with Betsy Allen-Manning
- How to organize your content for effective writing.
- How to add marketing throughout your book and lead people back to your website.
- How to make your book interactive for “readers’ follow through."
- How to get it all done—cover, formatting, editing, and publishing—for less than $500.
- How to set up an “author’s page” on Amazon to help you get found.
- How to pre-sell your book after you get booked to speak.
You will be able to put these into action immediately:
- Create a book that sells five times more than a regular book at events.
- Discover where to publish and how to market inside your book.
- Get your book edited, formatted and the cover designed for under $600.
Founder of the consulting firm, Motiv8u Enterprises, Betsy Allen-Manning is a seasoned expert in leadership and culture development. She helps smart companies develop "ready-now" leaders to drive growth, build collaborative teams and mission-driven cultures. Featured on FOX, CBS, ABC and NBC, Betsy Allen-Manning is recognized as one of the top leadership speakers, a best-selling author and human behavior expert. She has held leadership positions in global billion-dollar companies and developed 5-star training programs for luxury hotels. In addition, she has trained high-impact leaders for companies like Toshiba, Fidelity, Six Flags and The U.S. Dept. of Defense.
SPEAKER—Would YOU Do Business With YOU?! The Refined Elevator Pitch with Glenn Rudin
You have 30 seconds (or less) to make a positive impression on potential customers, fellow networkers and clients. Are you putting your best foot forward?
Before you even begin speaking, you are already being sized up, sliced, diced and dissected by your audience. If your entire message isn’t clearly understood, they won’t know how to interact with or refer business to you. Your message includes your physical appearance, elevator pitch and business card.
If you’ve ever wondered about how to create and deliver an outstanding elevator pitch, then this program is one you should not miss.
Glenn Rudin will guide you through the steps of self-assessment with his 30-minute, multi-media presentation. Due to time constraints, it will focus primarily on the elevator pitch.
Glenn Rudin, Sales and Marketing Consultant, advises clients on their sales and marketing efforts, with a concentration on their message. He identifies company strengths and integrates them into key marketing elements. These include a dynamic elevator pitch, well- organized business card, meaningful web-site landing page, and eye-catching marketing brochure. He also helps them develop and source professional trade show materials.
Chair Monthly Meeting Program John Iannarelli
Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.
Prepaid Registration (by Wed., January 8, at 5 p.m.): $37/members; $52/guests
Registration (after Wed., January 8 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?
No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.
Please support our sponsors
Check out our Sponsor Directory!
Thank you to our Holiday Party sponsor, Goodrich Publishing.
Produced by one of the top professional speakers of the last 20 years, the Chris Widener Speakers Academy features 46 of the world's most successful speakers. Together they have done one billion dollars in business. It is the most comprehensive online video course for success on the speaking business covering virtually every area of business. 20+ hours of instruction in 63 videos. Visit wideneracademy.com
Get Ready for 2020!
I hope you all had a wonderful holiday season. We have a great speaker lineup planned for your 2020 NSA-Arizona Candidate Program. Make sure to mark your calendars for the 2nd Saturday of the month, January 11, 2020.
Strategic Development of Your Speaking Business
There are two critical aspects to developing a successful speaker business: sustainability and profitability. Belinda Goodrich will discuss the key considerations when developing your speaking business into a sustainable and profitable company and identifying your business strategy.
Walking through a multi-step process, participants will create a foundation for their business that integrates these aspects:
- Life vision and goals
- Skills and proficiencies
- Target client identification
- Marketability and profitability
- Ideal company structure
- Strategic growth
Participants will explore the following:
- Define the core drivers that form the foundation of their business.
- Identify the skills, assets, and competencies that are critical to a successful speaking business.
- Clarify the optimal business structure for profitability and sustainability.
An internationally recognized expert in project management, Belinda Goodrich is an educator and business professional. She has more than three decades of project management and senior leadership experience. Belinda is the first woman in the world to achieve the original five PMI Project Management Credentials: PMP, PgMP, PMI-RMP, PMI-SP and CAPM. A Certified ScrumMaster (CSM), she's also passed the PMI Agile Certified Practitioner (PMI-ACP) exam as a participant in the pilot program.
In order to attend the Candidate session, you must be a current NSA-Arizona Candidate member in good standing and register for the general chapter meeting. The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m.
As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Dr. Karen Jacobson.
See you on January 11!
Candidate Facilitator: Dr. Karen Jacobson.
PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona Professional Member community
Facilitated by Roger Rickard
Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!
Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.
Attendance at the Professional Opportunity is included for Professionals in the meeting registration.
LIVING ROOM FORUM
Managing Your Overwhelm: Taking Back Control of Your Time
Date: Wednesday, January 22, 2020
Time: 6:00 to 8:00 p.m.
Topic: Managing Your Overwhelm: Taking Back Control of Your Time
Facilitator: Mary Patry
Venue: Home of Lynne Wellish, 16th St. and Glendale Ave.
What is your most precious asset as a business owner or professional speaker? If it's money or expanding your client base, you can always find new opportunities to earn more or expand your client reach.
The one resource that you have that is not renewable is TIME. Every second you use is a second that you cannot get back. Once time is past, it is lost to you forever. Yet, it is so easy to lose control of time.
January is the perfect month to ask yourself these time management questions as you put in place your 2020 business plans. It's especially important as you determine your first 90-day goals. Mary Patry is an expert on time management and has tried and proven techniques to help you get back control of your time.
In this session, Mary will share these tips:
- Why creating a “to do list” is still a powerful tool to keeping you focused and motivated. It helps see what you have already achieved and what remains.
- What are MIT’s and why this technique really works to achieve goals.
- More tips on what you tend to let slide that can lead to missed deadlines and goals.
Accomplished IT leader, Mary Patry, engages her unique combination of leadership experience, values, training, and personality in helping her coaching clients create an attainable, sustainable vision of success.
Beyond her technical skills, Mary’s empathy, care, and innate ability to listen set her apart in an increasingly crowded field. Mary helps her clients design a future, guiding them through understanding key motivations and offers the emotional grounding necessary to take on new challenges. Since 2013, she has helped more than 80 IT Executives from Fortune 100 companies to very small startups.
Cost: $15 members $25 guests Registration and payment required by Monday, January 20, 2020; no refunds. Light dinner served; seating limited; no refunds. RSVP HERE or call 480-968-7443
Congratulations to NSA-Arizona’s Newest
Congratulations to Roger Rickard!
November NSA-Arizona meeting attendee Roger Rickard won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.
Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart to be included in Bravo Corner.
Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.
Needed: Volunteers to help with breakfast before and after the meeting.
SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to Be at Speakers Lab #41—Introductions
NSA-Arizona Speakers Lab is known for providing valuable feedback from skilled evaluators. Along with feedback about the speech itself, we provide feedback on the quality and appropriateness of the introduction. We do this in a structured environment that includes guidelines both for evaluators and for speakers. This helps to provide supportive, constructive, and useful advice.
Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.
No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.
In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.
To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.
Upcoming Guest Enrichers
January 14, Kristin Arnold, CSP
January 28, Naomi Rhode, CSP, CPAE, Global Speaking Fellow
“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens
NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles, Jake White.
2020 Winter Conference: February 28-March 1–Omni Houston Hotel, Houston, TX
Laugh Lab 2020: April 17–April 19, 2020– NSA Headquarters, Tempe, AZ
Influence 2020: August 1–August 4, 2020–Washington, D.C.
For details, go to the NSA website at www.nsaspeaker.org
Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.
FANtastic Speaker Marketing on a Shoestring Budget by Meredith Oliver (2018 convention).
Marketing is always the problem, isn't it? I've got to get the word out but I don't have the budget to do it. So what do I do? I can start by listening to Meredith Oliver's breakout session at Influence 2018. So here, in a nutshell, is what I learned from Marketing on a Shoestring Budget.
- Design matters. We live in a visual communication world. Companies that invest in graphic design have a 200% increase in sales over companies that don't. Any potential buyer should be able to look at your marketing material and know intuitively what you do.
- Your marketing message is not about you. It is about your fans. You market the experience, the outcomes, and the results. For example, Meredith's headline is "Fantastic meetings and events start here; make your next event the most fantastic one yet." The titles of all her talks have the benefit embedded in them, such as, "Attract more service and parts clients with digital marketing."
- Graphics are important, so hire a freelancer. Go with someone who does this full time, not a side business. Use services like Fiverr and Upwork, and meticulously review freelancers' portfolios and reviews. Most people have a specialty so find someone who specializes in what you need. Meredith prefers to message them; if they reply during business hours, then they are full time freelancers. If they reply after hours, then they are part time.
- The key to hiring a professional on a low budget is to do a lot of the preparation work ahead of time. Provide the designer with a "brand style guide," a blueprint for your brand. This will include your colors, fonts, proper uses for a logo, and general appearance. Also, provide the designer with a creative brief. This will define the summary, objectives, scope, target audience, and goals of the project (such as a one-sheet). You can set up a folder in Dropbox or Google Drive for an easy download.
- Tell the designer what you'd like to do, and let them decide how to do it. When you provide feedback, be as clear and precise as possible. Say, "how can we make the testimonial more visible" rather than "bring the testimonial to the top."
- If you'd like to learn about the design process, watch a Netflix original series called "Abstract." The series follows top designers of magazine covers, cars, and shoes from drawing board to finished product. And if you're a true DIY or still can't afford a designer, then use the image design tools on canva.com. They have free tools and templates, already sized for Facebook, Instagram, and so forth, and you can customize them to a limited degree. The Canva blog has free tutorials on design, colors, and fonts to convey your message.
Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.
WORD TRIPPER FROM THE PLATFORM
By Barbara McNichol
Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!
Impetuous, impulsive—Both words refer to people who are hasty or precipitate in their actions. The difference comes from the intention, or lack thereof, behind the action.
“Impetuous” suggests eagerness, impatience, recklessness or rashness, while “impulsive” emphasizes spontaneity and a lack of reflection or forethought. Think of the word impatient when you think of “impetuous.” By comparison, “impulsive” actions tend to be motivated by emotion rather than thought; they are often sudden and sometimes ill-advised. “His impetuous advances had her feeling impulsive about getting away from him.”
SOCIAL MEDIA MARKETING
By Dan Shinder
Question: How often should I post on my Facebook Fan/Biz page (and why)?
Answer: The answer to this is a continuation from last month’s article. Only 20%–30% of your content should be “sales” posts. If the majority, or all, of what you post is about sales, you will never gain traction with social media marketing. You absolutely cannot build likeability, trust and brand love by only advertising to people. You need those three things to happen before they sign up for your email list, let alone buy from you.
Look at five of your favorite big brands on Facebook. As you scroll down their timeline, I guarantee their posts will be lacking greatly in video views, comments and shares. This will be the case even though they have millions of page likes.
Edify, entertain and be inclusive with your followers and target market and you will strike gold. Make 70% to 80% of your content of the common interest between your brand and your target market. Imagine turning on the TV and they said, “Welcome to our channel, all we want to do is hammer you with ads.” Would you watch that? Of course not, so don’t do it with your channels.
About This Newsletter
Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.
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