The Voice of Professional Speakers in Arizona

June 2018 News Flash

Welcome to the June 2018 issue of the NSA-Arizona News Flash!

President’s Message—A Great Month for our Chapter!

What a great month for our Chapter! The morning began with a speaker showcase featuring Larry Young. Then, Bruce Turkel, CPAE, took us through How to Build a Speaker Brand That Will Get You Hired, which continued into a special afternoon session. Past President, Loretta Love Huff spoke on one of the four E’s of professional speaking, and Barbara McNichol shared a nugget of wisdom. And to top it off–chef and Candidate, Michelle Redmond made an extraordinary breakfast for all of us.

Comments from the evaluations include:

  • More! Signing up for more! The best speaker the past 5 years at NSA-Arizona! Examples were profound! Ideas worth big money in speaker circuit.
  • Superb session.
  • Same comment for all meetings: it’s always an enriching experience!

On May 11, Lisa Maurer’s committee put on the Speaking for Business Success at SkySong. It was a wonderful event designed for professionals who speak in their roles, but are not professional speakers. I attended and am so glad I did!

At our June chapter meeting, we encourage you to wear your NSA pins with the number of years you’ve been a member. We want to collectively celebrate with you. We will have our “graduation” from this year’s Speaker’s U, install our new board, and announce the Chapter Member of the Year.

Influence is July 13–17 in Dallas, Texas. Noelle Stanley, your President Elect, and I are both going and hope we have a great representation from Arizona! Let me know if you will be attending Influence so that we can arrange a dinner for us on Sunday evening. Please email me.

Thank you to everyone who helped make our meeting so successful. I look forward to seeing you at our June meeting. We will have a panel of CSPs and CPAEs speaking on To Keynote or Not to Keynote – That is the Question. June is our last official Chapter meeting before our summer break, and it will be a special one, so please don’t miss it!

Dr. Maria Church
NSA-Arizona President


June 9, 2018
Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—To Keynote or Not to Keynote—That is The Question

with Kathy Dempsey, CSP; Pamela Jett, CSP; Doug Stevenson, CSP; and Don Thoren, CPAE

Visualize yourself on a big stage with a beautiful set behind you. As you deliver a powerful keynote, thousands of people are watching, listening, and learning from you. You’ve earned the right to be on that stage because you are an experienced professional speaker. You’ve spoken in front of audiences large and small and your calendar is filled with exciting speaking opportunities all over the world.

If this sounds like a dream, that’s because it was the dream that many of us had when we joined the National Speakers Association. But dreams can come true, if you learn from those who have gone before you.

At the June NSA-Arizona meeting, we are bringing together a panel of our most experienced keynote speakers. They’re going to share how they made their dream come true and how they continue to sustain their speaking business year after year.

Did you know that an opening keynote is different than a closing keynote? What it is like to give a keynote in a foreign country with a simultaneous translator? How do you prepare differently for an audience of thousands versus hundreds? Does jet lag play a role in how you schedule your presentations? These are just some of the questions our panelists will answer for you.

Four very experienced keynote speakers will share the good, the bad, and the not so wonderful about life as a keynote speaker. This is real world stuff, not some pipe dream fantasy of keynote success. These speakers have paid their dues and learned the ropes.

You’ll have a chance to ask questions that are specific to your topic and situation.

Some takeaways from this meeting will be:

  • Understanding the four different types of keynote speeches
  • Learning how TED talks have had an impact on how people hire speakers
  • Discovering tips and tricks for making the meeting planner look good
  • Deciding whether life on the road is the right fit for your lifestyle
  • Learning secrets to working with speaker’s bureaus…or not

Also at this meeting:

  • Facilitation—Noelle Stanley
  • 4 Es—Frank Molinar

Chair Monthly Meeting Program Doug Stevenson

Please Pre-pay for Meeting Attendance To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., June 6 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., June 6 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.


2018-2019 LRF Dates
September 26
October 24
January 23
February 27
March 27
April 24

We are looking for Living Room Forum hosts for 2018-2019 dates. Please contact Debby Raposa if you would like to host an event.

Cost: $15 members $25 guests Light dinner served; seating limited; no refunds.

Debby Raposa will be the 2018-2019 Living Room Forum Chair.

CANDIDATE PROGRAM—GAP: A Speaker's Journey to Success Launched

Our next GAP Zoom call will be June 6 from 6:45-8:30 p.m. This live video session is FREE for Candidates. You can join and participate from the comfort of your home or wherever you are. To make it easy to participate, you do not need to register ahead of time. Just click the Zoom Meeting Link in the GAP Zoom meeting email that you will receive a few days before each session.

Topics for these monthly candidate sessions focus on taking action and avoiding pitfalls in the speaking business. Here's the agenda for the June GAP Zoom session:

  • 6:45-7:00 p.m.-Join the call early to greet other candidates
  • 7:05-7:35 p.m.- “Ask the Experts” 30 minute session
  • 7:35-7:45 p.m.- Q&A with the Expert
  • 7:45-8:30 p.m.- Interactive discussion about your personal goals and specific tips from the Expert that you can incorporate into your business plan.

Our May GAP Zoom session featured Vicki Sandler as our Expert. Vicki shared personal stories about how her childhood experiences shaped her ability to succeed in the present. She also explained how she has overcome the barriers that held her back in the past. Seven chapter members joined the call. They now have some new perspectives about how they may be able to positively affect their potential for success. Thank you again, Vicki, for your willingness to join our candidates and share your expertise!

GAP Facilitator: Kay Sever. For more information, contact her at 480-223-2230 or by email.

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Steve Thomas

May NSA-Arizona meeting attendee Steve Thomas won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Jeff Leshay


Kris Heap
Paul Barton


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to host Living Room Forums

Contact: Gwen Henson

SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to Be at Speakers Lab #31

Focus—the center of interest or activity

“The successful warrior is the average man, with laser-like FOCUS.” —Bruce Lee

We know the value of finding the right niche, the right focus for our brand. There is also value in focusing our message to maximize our audience’s interest and motivation.

NSA-Arizona provides feedback from skilled evaluators who can help you fit your message to your purpose and to your audience. We include feedback guidelines, not just for the evaluators, but also for the speakers. This is just part of the supportive, constructive, and relevant advice that is provided through Speakers Lab.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers Lab. Experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 A.M. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“If you chase two rabbits, BOTH will escape.” —Author Unknown

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)

June 12, 2018—Ed Scannell, CSP
June 26, 2018—No Speakers Lab

IMPORTANT: Speakers Lab will be on hiatus during the summer and resume on Tuesday, August 28.

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2018 Influence: July 14-17 – Dallas, TX
2018 CSP/CPAE Summit: November 9-11-Minneapolis, MN

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor

This month's featured presentation is about keynotes. Here are some other titles from our lending library on the subject of keynotes and keynoting:

Inside the Speaker's Studio: The Deconstruction of David Horsager's, CSP, CPAE, Keynote by Kristin Arnold, MBA, CSP Learn a Simple Template for Crafting the Core Content of a Keynote Speech by Kelley Swanson

Finding and Telling Book-Worthy Stories and Building Better Keynotes in the Process by Don Yeager How to Build a Successful Keynote Business One Connection at a Time by Marilyn Sherman

Can You Do That in a Keynote? by Kristin Arnold and Sarah Michel Double Your Bookings: Turn Your Keynote into an Experiential Workshop by Jean DiGiovanna Who Said Talk is Cheap? by Walter Bond

Big Money Talks: How to Land 5-Figure Keynotes in Luxurious Places Around the World by Sean Stephenson The Distinction Between 'Big League' and 'Small Potatoes' Keynotes by Scott McKain The Science of the Keynote by Chad Hymas

And it doesn't stop there. We have material from George Walther, Glenna Salsbury, Lou Heckler, Nido Qubein, Rob Waldman, Scott Stratten, Patricia Fripp, David Greenberg, Pete Weissman, and others. Come see me at the break and check out a disk or two.

Richard Victor is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Continual, continuous—“Continual” means recurring frequently; “continuous” means without interruption. “Contiguous” means bordering, adjoining, abutting, adjacent. “It’s been a continual push to keep my business moving.” “The river flows continuously in the spring.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her by email.


By Dan Shinder

Be Relatable And Genuine

It´s important to be relatable to your audience and to be genuine at the same time. I remember back in 1995, I was a sales manager for a flooring and carpeting retailer, in charge of acquiring commercial accounts. The owner, Al, had set up an appointment for me to speak to a group of realtors. He wanted to get their commercial businesses for rentals, fix-up and sell properties.

Al wrote the "speech" he wanted me to give. To tug at their heartstrings, be slick and mushy as I closed, he included a made-up story. It was a line about what "my grand-pappy" used to tell me. Huh? "Grand-pappy?"

This was in Los Angeles and I don´t think I ever heard anyone say that word in real life. Did people really use it? I didn't, no one in my family ever had, and I sure as heck was not going to start. I told him that and gave a recommended edit. When he pushed back and said, "No, it has to be grand-pappy," I told him he would have to deliver the speech. Period.

No offence to anyone who uses that term, but it was nothing I could say naturally without it feeling like a lie. And no one within a few hundred miles of Los Angeles, let alone 100 years, was using that term.

Being relatable is more than just knowing your audience, the diction of the geographic area, and the demographics of those you are speaking to. It´s about being relatable in a way that is comfortably flexible to you, while remaining genuine.

This works exactly the same way with your digital and social media marketing. The language and messaging on your website and social media channels, while needing to be "relatable," must also remain genuine. When your social media followers meet you, they need to meet the person they have been following. That's what they expect, and nothing different would occur to them.

Hence, why we need to always balance relatable content and language with being the best we can be at being ourselves. People can sense contrived messaging. Even a grand-pappy can.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder