Welcome to the May 2019 issue of the NSA-Arizona News Flash!
President’s Message—Honor and Privilege
It's amazing that my year as President of NSA-Arizona has flown by. It has been an honor and privilege to serve this life changing association. I walked in the doors of NSA-Arizona about 8 years ago. The person I am today is so vastly different than the person I was. NSA-Arizona has been such a critical part of my growth as a speaker, business owner, leader and friend.
I have learned many things this year as your president. The top seven things I will remember are:
- Don’t sweat the small stuff
- Lead by example
- Add in the laughter and humor
- Always do your best
- Be kind to everyone
- Surround yourself with great leaders-great board
- Listen, listen, listen
I would like to encourage all our members to consider being part of our leadership team and being on the executive team. I can’t speak highly enough of the experience it has been for me. The best part of all of it has been the relationships that I have fostered and made. I would also like to encourage all our members to consider our national convention next month. It's still not too late to sign up. If you haven’t already attended one, it will change your speaking career forever.
Wishing all our members a wonderful summer with fond memories, joy filled moments and a few ice cream cones under the Arizona hot summer nights. Thank you for allowing me to be in service this past year. My heart is filled with gratitude.
In Unlimited Possibilities,
NSA-ARIZONA MONTHLY MEETING
June 8, 2019
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details. Did you know you can bring your spouse/partner/staff member at the member rate?
NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.
No refunds after the early registration deadline.
Please notify us if you have any special needs for the meeting.
KEYNOTE SPEAKER—Power-House Panel: Our 12 Best Ideas. Plus, Anything Else You Want to Ask About Succeeding in the Speaking Business
Larry Winget, Scott McKain, and Randy Pennington are all CPAE Hall of Fame members and CSPs. They are each a best-selling and award-winning author, and each have over 30 years experience speaking all over the world. Their clients include some of the most recognizable brands and largest associations on the planet.
In the first half of this program, they will share their combined 12 best ideas for building a speaking career that lasts. The last half of the program will open up to allow you to ask questions you want answered about the speaking industry.
What have you always wanted to know about the speaking business? What question would lead to an answer that could elevate your success in the coming year? Compose your question now and be ready to learn exactly what you need to know about professional speaking.
Larry is a 6-time Wall Street Journal and New York Times bestselling author. You've seen him on Fox News (where he is a regular), CNBC, NBC, and in his own television show Big Spender.
Scott is author of the bestseller, Create Distinction, and his newest book, Iconic. He's spoken at the White House (with the President in attendance). And he's been inducted into the Sales and Marketing Hall of Fame with names like Zig Ziglar, Og Mandino, and Dale Carnegie.
Randy is author of the award-winning book Make Change Work. His ideas have appeared in the Huffington Post, CIO, Entrepreneur, and Fast Company. He's also the 2017 recipient of NSA's highest award, the Cavett.
Please Pre-pay for Meeting Attendance To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.
Prepaid Registration (by Wed., June 5 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., June 5 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?
No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.
PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona Professional Member community
Facilitated by Belinda Goodrich
Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!
Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.
Attendance at the Professional Opportunity is included for Professionals in the meeting registration.
Celebrate with us on June 8!
At our June chapter meeting, we encourage you to wear your NSA pin with the number of years you've been a member. We want to collectively celebrate with you. We will have our brief annual meeting, install our new board, and announce the Chapter Member of the Year!
NSA-Arizona Candidate Members, our final program for 2018-2019 is here!
Remember, these sessions are a benefit INCLUDED with your membership. However, you must be a candidate member in good standing (i.e. membership is up to date) and attend the monthly chapter meeting.
Candidate sessions follow our monthly chapter meetings and are from 12:15 p.m. to 1:30 p.m.
Elizabeth McCormick, CSP, rocked the house with her Bookability Factor at our May session. This set the stage for Dr. Michelle May, CSP, to run our June session to develop your content.
Sharing Your Expertise: Gigs and Beyond
In a competitive marketplace, a healthy business model hinges on these three essential factors:
- Your reputation as the go-to expert on your topic
- Your distinctive ability to transfer your expertise to a receptive, paying audience
- Your ability to leverage your expertise through focused marketing and revenue-generating activity
During this hands-on session, you’ll develop an action plan to do the following:
- Identify and leverage your expertise
- Invent a process, system, strategy, or model to transfer that expertise
- Leverage your expertise through a mix of products and services
Much to her parents’ dismay, Michelle May, M.D., CSP, retired from her successful medical practice to share her message, Eat Mindfully, Live Vibrantly, through speaking, writing, training, and licensing. She is CEO of the Am I Hungry?® Mindful Eating Programs and Training (www.AmIHungry.com) LINK. She has also trained over 800 Am I Hungry? licensees in over 30 countries. Michelle is the award-winning author of the book series, Eat What You Love, Love What You Eat. As an Associate Faculty member at Arizona State University, she teaches a course on Mindful Eating. She has been featured on Dr. Oz and the Discovery Health Channel and quoted in numerous magazines. Michelle is past-President of NSA-Arizona.
Candidate Facilitator: Dr. Karen Jacobson. Email for more information.
Please support our meeting Sponsor—(Ghost)Writer, Joey Robert Parks
It's not hard to understand why Ghostwriter Joey Robert Parks has been hired by more than 27 innovators and successful entrepreneurs to ghostwrite their books in the last 16 years. He's a strong self-starter who excels at coming up with unique strategies, prioritizing opportunities, dealing with unknowns in complex problems, and gleaning the most interesting and authentic aspects about a person. He has an amazing enthusiasm that makes working with him fun and a skill that is very rare indeed: communicating complex ideas clearly and effectively the first time through. (480) 236-5517
LIVING ROOM FORUM
No Living Room Forum in May or June. Mark these dates in your calendar for all-new Living Room Forum events starting September 25.
2019–2020 LRF Dates
We are looking for Living Room Forum hosts. Please contact Marla Harr if you would like to host an event.
Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart to be included in Bravo Corner.
Congratulations to Karianne Munstedt
April NSA-Arizona meeting attendee Karianne Munstedt won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.
Congratulations to NSA-Arizona’s Newest
Mary Ellen Sheppard
Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.
Needed: Volunteers to help set up and clear breakfast the morning of the meeting.
SPEAKER LAB – Cultivate Your Speaking Skills-Reason to be at Speakers Lab #25
Feedback—providing learners with information about their performance.
“Learners need endless feedback more than they need endless teaching.” —Grant Wiggins
Feedback is a skill. It takes time and talent to develop that skill.
NSA-Arizona provides an opportunity for you to have amazing support and feedback from skilled evaluators so that you can become the best speaker possible. We include feedback guidelines not just for the evaluators but also for the speakers. This helps to provide supportive, constructive, and useful advice.
Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.
No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.
We ask that you attend as a participant twice, before you sign up for time to speak.
“Feedback may be a gift, but constructive feedback is an investment.” —Brad Boyson l
To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.
Upcoming Guest Enrichers
06/11/2019 Vicki Sandler
NO LAB on June 25
NOTE: Speakers Lab on hiatus until August 20
“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens
NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer.
2019 Influence: July 27-30–Gaylord Rockies, Denver, CO
2019 CSP/CPAE: Summit December 6-8–Estancia La Jolla Hotel & Spa, San Diego, CA
2020 Winter Conference: February 28-March 1–Omni Houston Hotel, Houston, TX
For details, go to the NSA website at www.nsaspeaker.org
Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.
By Richard Victor
Zero to $250,000 a Year in Three Years: by Mark J. Lindquist
This title certainly caught my attention. $250,000 a year in three years? Not bad, so how can I do the same? I listened to this recording (available on the nsa-arizona.org website) of Mark Lindquist share how he did it.
Well, it was a little strange at first. When Mark is introduced to the platform, the first 14.5 minutes is his signature story, which is how he opens his keynote. He describes being born as an orphan in Korea and adopted at age 8 months by American parents. He grew up as one of only two Asians in his tiny Minnesota town. "That's my 10 minute keynote intro," he says (though it was actually 16 minutes from the start). So why, in this breakout session, does he begin with his keynote opener?
"I have to win over the audience, put them on my side and make them receptive to what I'm saying," he says. "The intro to a keynote or speech is as important as the pilot of a TV show. If the pilot doesn't capture interest, it doesn't matter how good the episodes two, three, or four are because no one is watching by that time." For Mark, his heartwarming story of adoption, plus his good natured humor wins over the crowd.
"Every audience starts off skeptical," Mark says. So everything matters, from the introduction, the lighting, the music, the e-mail sent two weeks prior to the meeting, and photos. They all set the tone. When you capture your audience right away, those who might check their phones, emails, texts, or just take a nap, will say "Okay, I'll give this guy five minutes and see what he's got." You, as a presenter, must earn their willingness to listen to you for five minutes. "And you earn that privilege five minutes at a time."
Mark's first speaking engagement was to 50 middle schoolers for free. He took every speaking gig he could get: through civic organization (Kiwanis and Rotary), HR associations, and chambers of commerce. "This was my training ground, my tuition." Even now, Mark does free gigs, because, "I'd rather be speaking than not." This is an opportunity to try a new joke or a new story, and see how it works.
Mark is quite clear about his objective: the purpose of a gig is to get another gig. He was inspired by a video of Steve Martin speaking to aspiring actors and comics on how to be successful. Steve said that the real question is, "How do I get good?" That's the only focus. If you're good on stage, things will take care of themselves.
Say something they've never heard before. Get them to think as they haven't done and they'll never forget you. Rehearse like an animal. Mark rehearsed 60 hours for a 7 min TED talk. He says, "Amateurs rehearse until they get it right. Pros rehearse until they never get it wrong." Since this a word of mouth business, never go below 50 gigs a year; otherwise there are not enough mouths talking about you.
How to handle the difficult question, "What's your fee"? Mark shared an idea that made him thousands. On the contact page of your website, besides things like name and phone number, include a line on the form called, "Approximate budget for speakers." Make it a required field. Nearly 50% of inquiries put a number in that field. 30% put, "I don't know" or "Negotiable." 20% just enter something.
Last piece of advice: don't be a diva. Remember that you can do what others can't; you can stand on stage for an hour and knock it out of the park. Go from good to great, great to awesome, and awesome to life changing.
Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.
WORD TRIPPER FROM THE PLATFORM
By Barbara McNichol
Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!
Among, between – “Among” occurs with MORE THAN two things or people; “between” happens with ONLY two things or people. “Among the 128 members, 120 have email access. Between gmail and yahoo, gmail is the more popular choice.”
SOCIAL MEDIA MARKETING
By Dan Shinder
It’s for Your Audience
If your audience is using your products and services, they're already a warm market for you. When they're avid followers of you on social, they're influencers for you. You don't want to give them this kind of experience: "Welcome to our channel. All we want to do is advertise to you."
Yes, your brand has a message to deliver, but remember that social media marketing (SMM) is all about the user experience. If you are not using SMM, you are missing out on access to an immense audience of every demographic you want to reach!
Post for a purpose and have an objective, but remember to make it compelling to the audience. If you don't, they won’t care, they will not engage, and you will not get results. This is all about building trust and brand love, the opening of the top of the funnel for the sales process.
Remember the 70/30 to 80/20 rule. Keep 70-80% of your content about the common interest your brand and audience/target market. Have only 20-30% of your content be posts “advertising” the brand’s product or service—blatantly selling. If you only post about the brand, you will lose your audience… or never build one.
VOLUNTEER SPOTLIGHT–Antonio Valles
My wife, Tina, and I currently live in Gilbert Arizona. We are originally from Mexico, and in 1979 we moved first to Douglas Arizona. In 1982, we moved to Tempe. Finally, in 1997, we moved to Gilbert. We have three children, but they are all married now, and we have nine grandchildren. We used to have a dog, "Whisper." He lived a long life, but he died in 2000.
Do you have any hobbies, travels, volunteer work, or other interesting things to share?
I like reading self-improvement books and biographies. I used to be an usher at church. I have been in Toastmasters for 23 years and I volunteer for various leadership opportunities. I also regularly play golf.
What is your speaking specialty?
My goal is to become a motivational speaker. My other goal is to become a speech coach. I participate in various Toastmasters Speech Contests. I speak mainly on developing self-trust.
What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking?
I am a retired Electrical Engineer and Marketing & Sales executive. Currently, I am a stock trader.
When did you join NSA-Arizona?
I joined NSA-Arizona three years ago as a candidate member.
How have you volunteered for our chapter?
I serve in the Speakers Lab and send bi-weekly reminders to our guest enricher, facilitators, and presenters.
For you, what is the best advantage of NSA-Arizona membership?
I have taken advantage of the Speakers Lab to practice my contest speeches. I also benefit significantly from the guest enrichers' evaluations for all the speeches. The keynote speakers in the chapters meeting have also helped immensely.
About This Newsletter
Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.
To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.