Welcome to the June 2020 issue of the NSA-Arizona News Flash!
Please forward this newsletter to others whose careers benefit by improved skills in speaking and presenting.
President's Message—Grow Deeper in our Connections and Collaborations
June 13 Program—When YOU Are the Business!
Candidate Program: Panel—The ABC’s of Unpacking Your Speaking Business
Speakers Lab—Cultivate Your Speaking Skills
Word Tripper from the Platform
Social Media Marketing: Don't Break Your Arm!
President’s Message—Grow Deeper in our Connections and Collaborations
More prophetic than realized at the time, the call this year was to grow deeper in our connections and collaborations with each other. What started as an idea to strengthen our community evolved into a mandate to re-enforce our commitment to a profession under sudden duress. Are you answering the call? This is a wonderful time to be in the race. A perfect time to run to (instead of from) the fight. Dig deeper. Seek out ways to serve alongside your colleagues and you will discover a rewarding and timely investment in your professional growth.
In a relay race, the hand off is everything. When a runner approaching the mark sees a committed teammate poised for action the energy of both is charged with anticipation… Our chapter’s next President is poised and ready. The baton pass is coming. And the anticipation of our chapter busting through the present challenges to an even brighter future is energizing. Stay off the bleachers and on the track. Be sure to join us for the last virtual chapter meeting of the year, connect with the new runners and engage in what it means when You Are The Business. Thank you for the wonderful journey of serving as your President and one of your biggest fans!
NSA-ARIZONA MONTHLY MEETING
June 13, 2020
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:00 p.m.
THIS MEETING WILL BE VIRTUAL. We will meet via Zoom Meetings so you can interact with other participants.
Click here for complete meeting details
Did you know you can bring your spouse/partner/staff member at the member rate?
NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.
No refunds after the early registration deadline.
Please notify us if you have any special needs for the meeting.
KEYNOTE SPEAKER—When YOU Are the Business! with Mark LeBlanc, CSP
Find out what you need to know and what you need to do—in order to take your business up one or even four levels. Mark will walk you through best practices, principles and share pearls of wisdom to keep you on your path. He'll help you become a small business success story of your own.
You will discover the following:
- How to create an extreme sliver of focus
- How to build undeniable momentum
- How to create a marketing plan that works
- How to fill your calendar with more business
Do you want to book more keynote speeches, do more training, get hired for consulting, or add coaching to your menu? This is an opportunity for you to shape or reshape your business model and make something great happen.
Over one thousand of his presentations on business development have made him one of our profession’s seasoned veterans. In fact, Mark will share not only the good and great—he will share the bad and ugly of his experiences over the last 37 years.
Mark LeBlanc, CSP runs a speaking business in Minneapolis. He conducts presentations and creates experiences for independent and practice professionals who want to develop an extreme sliver of focus. He helps them put more money in their pocket as a business owner.
In fact, he has authored or co-authored four business books, including Growing Your Business, Never Be the Same, Build Your Consulting Practice (with Henry DeVries) and Defining YOU (with Henry DeVries and Kathy McAfee). He has clocked over twenty thousand business coaching hours, given over one thousand presentations, and conducted over one hundred and fifty business retreats. He is a past president of the National Speakers Association and a Certified Speaking Professional (CSP).
LeBlanc’s keynote speech and book, Never Be the Same, were inspired by walking the 500-mile, Camino de Santiago pilgrimage across Northern Spain. Audiences have been captivated by the self-management and self-leadership lessons learned along the trek. He is the founder of The Mark LeBlanc (Young Entrepreneurs Succeed) Foundation. Find out more at Mark LeBlanc dot com.
Chair Monthly Meeting Program John Iannarelli
Please Pre-pay for Meeting Attendance To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.
Prepaid Registration (by Wed., June 10 at 5 p.m.): $37/members; $52/guests Registration (after Wed., June 10 at 5 p.m.): $47/members, $62/guests. Members, did you know you can bring your spouse/partner/staff member at the member rate?
No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.
PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona Professional Member community
Facilitated by Belinda Goodrich
Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!
Join us in the virtual break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.
Attendance at the Professional Opportunity is included for Professionals in the meeting registration.
It’s hard to believe that another year is coming to a close. This year, the Candidate Program has been packed with exciting speakers who have provided great direction for building your business.
Despite the challenges we experienced in the world, we were able to quickly adapt and move from live events to virtual. We provided valuable training for you on how to do that same thing in your business.
We plan on finishing the year on a high note. We have prepared a panel of experts for you who will share from their experience in building businesses and defining brands. These experts represent the foundation of our theme—The ABC’s of Unpacking Your Speaking Business–covering Area of Expertise, Business Model, Content & Community.
You will have an opportunity to find out from our experts how they’ve positioned themselves in the market. You'll also discover how they've designed their businesses and continue to market their services to the community.
Here are your Panel Experts:
Roger Rickard knows that successful advocacy can change the world. It is his life’s work as the Founder & President of Voices in Advocacy® and author of 7 Actions of Highly Effective Advocates. He has more than 30 years of experience as an advocacy professional, speaker, trainer, consultant, and author.
Roger has served in numerous industry associations’ leadership roles. A recipient of several international industry awards, he is also a member of Meeting Professional International’s prestigious “Community of Honoree’s." Roger currently serves as President-Elect of NSA-Arizona.
He is often interviewed by radio, print and television media, highlighted by the MSNBC show, Your Business. Smart Meetings Magazine did a cover story on Roger, entitled "Passion & Purpose, Roger Rickard’s Call to Action." Successful Meetings Magazine named Roger one of the Six People Worth Watching in the Meetings Industry. Meetings Focus Magazine named him to their inaugural list of Meetings Trendsetters. Connect Magazine named him to their initial 15 over 50 list of meetings industry influencers.
Roger is a BIG man at 6’8", a BIG thinker, and is casually known as the BIG GUY with a BOW TIE.
Dr. Tyrone Holmes is a professional speaker, consultant and coach who has spent more than two decades teaching. He has helped thousands of people to build powerful relationships in diverse settings. He has facilitated over 1,500 live and virtual presentations that have taught participants to reduce the “noise” in their lives. Participants have also learned to effectively communicate their messages, to connect with diverse audiences and groups, and to reduce the negative impact of unconscious bias.
Dr. Holmes served as a full-time faculty member at Eastern Michigan University in the Department of Leadership and Counseling. He's served in that same capacity at Wayne State University in the Department of Theoretical and Behavioral Foundations. He is a Past President of the Arizona Chapter of National Speakers Association.
Rebekah Elyze is passionate about two things: branding and leadership—and how the two work together. After 20 years of operating multiple businesses and branding hundreds of clients herself, she is equipped to help leaders evolve their branding identity. Navigating the road of business entrepreneurship and self-education has caused her to stay ahead of the game regarding "results based" marketing. Today, she works with top executives to help unpack and carve out a road map for success in developing their brand strategy. She is the CEO of Action Ventures. She's Founder of Action Global Initiatives, a 508(c)1A Nonprofit Society, whose personal mission is to design some of the world’s most impactful philanthropic campaigns.
In order to attend the session, you must be a candidate in good standing and join us for the general meeting. Upon registration, you will receive your link for the Candidate only session.
Have questions you’d like to ask the panelist? Email Karen by 6/10.
Candidate Facilitator: Dr. Karen Jacobson. For more information, firstname.lastname@example.org.
Virtual Happy Hour
Join us in June for a virtual happy hour with your peers from NSA-Arizona. Let’s catch-up, network, and create deeper connections! We will meet via Zoom at 5 pm on Thursday, June 25. Bring your own beverage!
Members and Candidates will receive the link by email. Virtual happy hour is a member benefit for Professional members and Candidates of NSA-Arizona.
LIVING ROOM FORUM: No Living Room Forum Until September
2020–2021 LRF Dates
September 23 | October 28
January 27 | February 24
March 24 | April 28
Congratulations to John Iannarelli and Dr. Maria Church for earning their CSP! This is the highest certified designation they can receive in NSA. Only about 17% of NSA members worldwide have achieved this designation.
Congratulations to Laurie Battaglia (pictured) on attaining her Professional status in National Speakers Association.
Bravo to Stephanie Angelo! Not to be hampered by COVID-19, her recently released board game, Company Culture, was immediately re-created into a virtual option using Zoom and on-line game hosting technology.
Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at LAS@Linda-AnnStewart.com to be included in Bravo Corner.
Congratulations to Linda-Ann Stewart
May NSA-Arizona meeting attendee Linda-Ann Stewart won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.
SPEAKER LAB—Cultivate Your Speaking Skills—Reason to be at Speakers Lab #45
Engage (verb)—Occupy, attract, or involve (someone's interest or attention)
“We need to engage rather than educate people.”
In our current online environment, many of us have been presented with new challenges regarding engaging our audiences. Both the NSA Chapter and the NSA Speakers Lab meetings have gone virtual, which presents an appropriate opportunity for addressing these challenges.
Presenters at Lab may seek help with marketing materials, website design, book ideas, or presentations. NSA-Arizona Speakers Lab is known for providing valuable feedback from skilled evaluators. They help the presenters (and others in the session) to engage their prospects, customers, clients, readers, or audience.
Our methodology: We ask presenters what their purpose is and what kind of feedback they want or need. We provide feedback in a structured environment that includes guidelines both for evaluators and for speakers. This provides supportive, constructive, and useful advice.
Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.
We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. Normally, we would be meeting at NSA headquarters. However, in the current environment, we have changed to an online format. Gwen Henson will be posting an announcement regarding the Zoom session for the Lab. When you respond to that email and register for that session, you will be provided with a link.
You may attend these sessions as a Guest. However, if you wish to present at the Lab, you must be a chapter member in good standing. We ask that you attend as a participant twice, before you sign up for time to present.
In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose. They can try out new material or a new form of speaking. They can also get feedback about marketing materials, web sites, or a book idea.
“To make our communications more effective, we need to shift our thinking from, ‘What information do I need to convey?’ to ‘What questions do I want my audience to ask?’”
—Chip Heath, professor at Stanford Graduate School of Business
To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.
Upcoming Guest Enrichers
06/23/2020—No Lab Session scheduled this day
“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.”
NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles, Jake White.
Influence 2020: August 1–August 4, 2020–Washington, D.C. changed to virtual only
Winter Conference 2021: February 26–February 28, 2021–Atlanta, Georgia
For details, go to the NSA website at nsaspeaker.org
Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.
YouTube It! How to Profit From Free Web Video by Darrin LaCroix
Darrin LaCroix, the 2001 Toastmasters World Champion of Public Speaking has 11,000 subscribers and 2.8 million views on his YouTube channel, all grown organically. I've considered putting some videos up on YouTube to get some publicity, so what can Darrin tell me?
Darrin says keep things simple. All you need to know about this business is Krispy Kreme. When you walk into a Krispy Kreme store, you see the donuts, smell the donuts, and then the employee hands you a warm donut. And what do you want to do? Buy more donuts! So think of every video and every presentation as a donut. If you can provide a little bit of excellent content, viewers will want more, and they will hire you and purchase your products. Darrin sells a $500 product, "Get Paid to Speak." When he asks a purchaser, "Why did you buy it?" they reply, "Because I saw you on YouTube."
To start, set up your YouTube channel properly. Your channel name becomes your URL, such as "youtube.com/yourchannelname." You will need to brand your channel. Do you have a simple banner that goes with your branding? If not, go to Fiverr to get one.
Darrin uses YouTube for what he calls, "before rapport," to get meeting professionals and attendees to know about him prior to the actual event. If you want to be the meeting professional's favorite, then you need to know what the professional wants. The professional wants butts in seats, then a good experience, and then they want to look good to their boss. So, what if you can help deliver what they want?
Prior to an event, Darrin makes a custom promotional video. More people showed up because Darrin took it upon himself to create videos. Plus, he builds "before rapport." Attendees already know of him, because he offered a taste of the Krispy Kreme donut. They arrive and they already want to buy his book. To create a promotional video, Darrin will do the following:
- Use the information and promotional copy that the professional already has written on the event web site. The professional will think it's great!
- Start by asking engaging questions, "What are you doing on Sept 21? Are you a speaker or an expert in the Ft. Lauderdale Area? You must join us."
- He gives some of his credibility: "This is Darrin LaCroix and I've been asked to come in and to teach you what I've learned the hard way."
- He lists what attendees will get for coming. "Do you come up first on YouTube in your field? You'll learn the three ways I use to use YouTube as my #1 way of getting new clients." Then he states the URL for the event.
- At the end, he says very subtly, "If you want to know more about Darrin LaCroix, go to darrinlacroix.com."
Darrin's business strategy is to give away the pieces, and to sell the process. If you have good segments, each are little golden nuggets. Make a short video of them. Each video has one purpose, one concept. Keep the structure simple: Darrin wants to create lots of videos quickly. Address the question the viewer is searching for, give away your good-content answer, and follow up with one next step, and a call to action.
- Start by doing a 60-Minutes style interview. Make a list of questions, then answer the questions as if someone's asking you over coffee. Sit down for 20 minutes, answer 5 questions, and edit them into 5 separate videos. Put a graphic on the video so the viewer knows he's watching the right one, and then where to go to find more.
- How do you know what your market wants? YouTube tells you. Darrin's program is "How to Write a Keynote Speech by Next Week." People use search terms like, "How to write a speech," or "How to write a good speech." YouTube will tell you the top 5 searches people actually use.
- Make two videos for each question, with slightly different titles. For example, one video is titled, "How to write a speech introduction," and the second is, "How to write a speech introduction example." This allows the first video to lead viewers to the second video on the list of "related videos."
- Use a service like "answerthepublic.com" to come up with ideas for possible questions your market is asking. Once you have ideas, type in the YouTube search box and if something comes up, then you know it's real.
- A search like, "How to write a speech," is highly competitive but, "How to write a speech introduction" is less competitive and therefore easier to be found. The longer the search term, the easier it is to be found. YouTube's job is to connect the searcher with the best video.
- Each video should be as short as possible. Give them the taste of the donut. In the first line of the video description, enter the URL of sales letter page for that specific product, including the http:// so it becomes a hotlink.
If you want to see the master at work, watch and see how Darrin puts it into practice.
Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.
WORD TRIPPER FROM THE PLATFORM
By Barbara McNichol
Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!
Picaresque, picturesque – “Picaresque” is an adjective describing something relating to rogues or rascals. It also describes a type of fiction dealing with the episodic adventures of a usually roguish protagonist. As a noun, it refers to a person who embodies such roguish or rascally characteristics. “Picturesque” describes something pretty or charming, creating a clear mental picture. “The picaresque tale of misfortune in the young adult book contrasts with the picturesque scenes and happy stories in many children’s books.”
SOCIAL MEDIA MARKETING
Don't Break Your Arm!
We've all heard the term, "Break a leg!" as a good luck wish, right? Well, what I mean by "Don't break your arm," is the following. I see a lot of speaker's and trainer's social media posts that are nothing but back-patting praise for themselves.
"Busy day hosting virtual [ABC training] for [XYZ organization] in ... ."
"Just got listed as a featured speaker with one of the top Speakers Bureaus in the country ..."
Basically, it's people telling us how great they did at a speaking gig by "nailing it." Or they're bragging how good their training went, or how impressed we should be by how busy their day was.
Guess what, folks. This is what your clients and attendees should be saying, and that's the content you should be curating about your performance. It's not for YOU to be saying it.
Social Media Marketing is not a platform to brag, cheerlead yourself or break your arm patting yourself on the back. It's for these five things:
- Stay present.
- Stay relevant.
- Be helpful to others.
- BE INCLUSIVE.
- Position yourself as an expert in your field.
None of these can be achieved by back-patting yourself. Fill the above five steps with all your marketing and social media content, and you won't need to be the one bragging about you.
VOLUNTEER SPOTLIGHT–Jim Plouffe
Where do you live now?
From the middle of May until the end of October, Margaret and I live in a log cabin, in the Upper Peninsula of Michigan, near the Mackinac Bridge on Lake Michigan. We have about a quarter of a mile of lakefront surrounded by 18 acres of cedar and pine forest. We have four guest houses on the property. I originally purchased this property as an employee retreat so that the people working for me had a place to go play, free of charge. Now I use the property as a wedding venue because I am very good at retirement.
From November until the end of April we live our condo in North Phoenix. So, we live this blessed and charmed life of living where people want to vacation when they want to vacation.
Where are you originally from?
I grew up in the suburbs of Flint, Michigan. I moved to the Detroit Metro area to gain my fame and make my fortune with a company that I started from scratch when I was 20. That was a long time ago.
Do you share your home with pets or family?
Margaret shares her homes with me, and as most in NSA know, her full-time job is making me look good. I can't remember a time in my adult life when I haven't had a dog. Currently, I only have one dog. However, Margaret claims to have two dogs because she counts me.
Do you have any hobbies, travels, volunteer work, or other interesting things to share?
I write a weekly newspaper column on business for a small local paper in Michigan. Business, in general, fascinates me. During regular times we operate three small businesses.
I have been a classic car collector. At one time, I owned 17 of them. This was back in the days when I had more spending power than brainpower. I am down to having only 9 now. I also have one of the largest privately-owned Disney Art and Memorabilia collections in Michigan. At one time I created a business using both of them. I keep both collections in a 10,000 sq. ft. man cave for lack of a better word. I don't actively collect either anymore. But I love the collection I have.
What is your speaking specialty?
How to simplify your business (from an owner's perspective) to achieve remarkable results. I have written three books using "The Lazy Manager's" as the beginning title. The Lazy Manager's Unconventional Guide to Remarkable Results, The Lazy Manager's Confessions to Achieve Remarkable Results, and The Lazy Manager's Toolbox Everything You Need to Achieve Remarkable Results Starting Today.
I also officiate the majority of the wedding ceremonies that take place on our waterfront in Michigan (over 300 so far). I have developed a unique and proprietary wedding ceremony and vows. I have figured out how to take the ordinary out of ceremonies. That is where I do most of my public speaking.
What kind of work did you do before you started speaking?
My only position since I started my first company has been the Owner/President/Chairman of the Board.
Are you still doing that or other work in addition to speaking?
I am always looking for a business opportunity. I like owning things. However, they have to meet three of the four criteria:
- They can't goof up my life-style.
- They have to make a profit.
- They have to make a difference, be fun or both.
When did you start speaking?
My mom never told me. Sorry, I couldn't resist. I had to run the employee meeting, sales meeting, and be involved with customer meetings for 47 years. I have made my living speaking and persuading.
When did you join NSA-Arizona?
Four or five years ago.
How have you volunteered for our chapter?
I played Santa Claus at the Holiday Party twice. I just did it. No one asked me to. I have helped get the food set up for the monthly meeting, but only once.
For you, what is the best advantage of NSA-Arizona membership?
Meeting smart people and learning their interesting and different solutions to the many challenges in this world.