The Voice of Professional Speakers in Arizona

March 2018 News Flash

Welcome to the March 2018 issue of the NSA-Arizona News Flash!

President’s Message—And the WOW goes on!

WOW was definitely the theme of our February chapter meeting with nearly 60 in attendance. Lynn Rose, the WOWmaker shared her SPEAK formula and did some powerful coaching with members.

Our full morning agenda also included a fun interactive activity facilitated by Dan Shinder. He instructed us to break into groups and created simple quick videos about our NSA-Arizona experiences. Jim Plouffe was our showcase speaker, Roger Rickard shared a nugget of wisdom, and I advocated adding two more E's to our 4 Key Competencies.

As I write this, we are all looking forward to our upcoming workshop, Social Media on Steroids, taught by Dan Shinder. It will not only benefit members who attend, but 100% of all proceeds will remain with our chapter!

We had a full morning, of value, education, and fun – just what Speakers U is all about. Comments from the evaluations include:

  • "One of the best talks we've had. Lots of wonderful interaction and tips we can immediately use."
  • "Great interaction, info, time to connect. Again, the room felt 'right'!"
  • "Lots of great actionable ideas!"

Thank you to everyone who helped make our meeting so successful. I look forward to seeing you at our March meeting with Bob Pike, CSP, CPAE on Building a Multi-Million-Dollar Speaking/Training/Consulting Business.

Dr. Maria Church
NSA-Arizona President


March 10, 2018
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Building a Multi-million Dollar Speaking/Training/Consulting Business with Bob Pike CSP, CPAE, CPLP Fellow

Do you want a sole practice—or do you want a business that multiplies your impact—and can later be sold? Regardless of your answer, there will be immediate usable content for you to take your business to the next level.

In this session, Bob will share how he positioned himself as an expert long before he had written his first book. You'll receive the proposal process and template that enabled him to write a proposal in 2-1/2 hours that generated over $2.5 million dollars in three years. He'll share the process he's used to write more than 30 books that generate between $30K and $90K in royalties yearly. And he'll reveal his tech side, which included writing and implementing an internet marketing strategy for his business back in 1991!

You'll find at least three action ideas that you can implement personally and immediately to trigger greater results for you—and your clients.

Three key takeaways:

  1. How to develop your content so others can deliver it—yet you maintain control!
  2. Learn consistent content creation—for both promotion and product.
  3. Discover a powerful proposal process that gets results—and minimizes fee negotiation, and much more.

Bob Pike is a trainer/speaker/consultant and has helped clients "Unlock Learning, Unleash Performance" in more than 25 countries. As an author, he's written more than 30 books and a dozen video training programs in the field. His book, Master Trainers Handbook, is based on the results he has delivered to clients. It's in its 4th edition and the all-time best-selling train-the-trainer book, with over 330,000 copies sold.

His monthly newsletter for training and performance has more than 10,000 readers. More than 125,000 trainers on five continents are graduates of his two day train-the-trainer program.

He is the only person to hold the CSP, CPAE, and CPLP Fellow (Certified Professional in Learning and Performance) designations. In 2007, he received the Instructional Systems Association's "Thought Leader Award." And Training named him one of the 20 most influential people in training and performance.

Also at this meeting:

Natalie Sayer
Four Es of Professional Speaking

Don Thoren, CPAE
Nugget of Wisdom

Bob "Idea Man" Hooey, CKD-E, AS
Interaction segment

Chair Monthly Meeting Program Doug Stevenson

Please Pre-pay for Meeting Attendance

To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Click to Register Now
Prepaid Registration (by Wed., March 7 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., March 7 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

LIVING ROOM FORUM: What It Takes To Start, Run, ReInvent & Grow Your (Speaking) Business

Date: Wednesday, March 28, 2018
Time: 6:00 to 8:00 p.m.
Topic: What It Takes To Start, Run, ReInvent & Grow Your (Speaking) Business
Format: Discussion
Facilitator: Damian and Lori Mason
Venue: Home of Damian and Lori

When you attend NSA-Arizona meetings you hear good speakers present good ideas. But what does it really take to turn those ideas into a business? That’s the step where most aspiring entrepreneurs get stuck.

This Living Room Forum is all about the business. Your business!

  • How to start (or kickstart) it.
  • How to run it like a business.
  • How to ReInvent when the marketplace changes (and it will!).
  • And how to grow your business to create the life and business of your choosing.

Damian Mason resigned from corporate America in 1994 to pursue a career in political comedy. He was 25 years old, still paying off college, and renting the loft in his friend’s condominium. Since then, he’s reinvented several times and delivered nearly 2,000 paid presentations.

He and his wife, Lori, will give you a behind-the-scenes look at what it takes to keep their enterprise flourishing. They’ll teach you the traits you need to possess, the habits you must develop, and practices you can implement.

This is NOT theoretical fluff. It’s proven business methods with applicable takeaways for your enterprise. It’s also honest information—you can learn from someone else’s mistakes!

Learn about goals, money, marketing, biz methods, management, creativity, time efficiency, critical analysis, selling, relationships, finding your WHY, and much more. Damian and Lori are two blue-collar kids from Indiana who’ve created a life and business by design. Attend this forum if your goal is to do the same.

Damian Mason is a Businessman, Agriculturist, Speaker, Podcaster, Writer, and Consultant. Damian’s life on stage began in Southern California, when he won a Halloween contest dressed as Bill Clinton. Within months, he'd resigned his position as a sales representative for a Fortune 500 company.

Presidents change, as does the marketplace. Today, he speaks and advises on the two subjects he knows best: Business and Agriculture. He's spoken in all 50 states and seven foreign countries.

Damian studied comedy writing and improvisation at The Second City—Chicago and belongs to the Screen Actors Guild. As a member of the National Speakers Association, he's one of only 900 individuals in the world to hold the Certified Speaking Professional designation.

Cost: $15 members $25 guests
Registration and payment required by Monday, March 26; no refunds.
Light dinner served; seating limited; no refunds.
RSVP HERE or call 480-968-7443

CANDIDATE PROGRAM—GAP: A Speaker's Journey to Success Launched

NSA-Arizona kicked off GAP (Growth Acceleration Process) at the October 14 meeting. GAP is not about speech content or platform skill. It is all about Taking Action and Removing Barriers, something that every speaker could use! GAP consists of seven FREE interactive Zoom sessions dedicated to execution.

  • Zoom video sessions on the 1st Wednesday of March, April, May, June (6:50 p.m.–8:30 p.m.)
  • GAP Agenda: “Ask the Experts” (30 minutes of sharing by an expert) followed by 60 minutes of Personal Challenges/Commitments & Group Interaction.

Our February 7 meeting featured Barbara McNichol as our expert. Thanks, Barbara, for so graciously sharing your tips, knowledge and expertise on editing books with us. Our next meeting will be March 7, with Doug Stevenson. He'll share his story about how he overcame challenges to reach his level of speaking success.

NOTE: Our April meeting will be on April 11 (second Wednesday instead of the first Wednesday of the month). Naomi Rhode, one of our treasured chapter members, will join us to share her wisdom about speaking success.

Mark your calendars for our March and April Zoom sessions. See you there.

GAP Facilitator: Kay Sever. For more information, contact her at 480-223-2230 or

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Harold Wong

February NSA-Arizona meeting attendee Harold Wong won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Mary Beth Huffman Karen Walch David Whitehorn


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteer copywriter to support our chapter.

SPEAKER LAB—Cultivate Your Speaking Skills

Resonate— to evoke a feeling of shared emotion or belief

“We don’t present our voices to the audience, we resonate our souls.” —Thomas Hampson As speakers, we want to resonate with our audiences. We want to be on the same wavelength as that audience as we share our thoughts and feelings. NSA-Arizona provides an opportunity for you to have amazing support and feedback from skilled evaluators. They help improve the resonance of your message with your audience. We include feedback guidelines not just for the evaluators, but also for the speakers. This helps to provide supportive, constructive, and relevant advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers Lab. Experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the second and fourth Tuesdays from 9:30-11:45 A.M. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“I choose things by how they resonate in my heart.” —Rita Coolidge

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

(subject to change)

March 13, 2018—Don Thoren, CPAE
March 27, 2018—Stephanie Angelo

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2018 Brand Lab: April 27-29–Phoenix, AZ
2018 Influence: July 14-17–Dallas, TX

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

They're here! They're here! The Influence 2017 recordings are now available for download. I counted 58 recorded sessions, mostly audio but a few videos. So what can we look forward to hearing, and learn some new techniques to improve our business and our performance? Here are a few of the more interesting titles and presenters:

How to Become a Paid Speaker—Strategies to Go From Free to Fee by Melissa Nixon It's Your Mother's Fault You're Not Getting Results on LinkedIn by Wayne Breitbarth How to Speak on Cruise Ships by Steve Diggs (I did that once, it was awesome!) How to Create a Tribe and Ecosystem Around Your Speaking Business by Travis Bell YouTube It! How to Profit From Free Web Videos by Darren LaCroix Zero to $250K/Year in Three Years by Mark Lindquist Inside the Speaker's Studio: The Deconstruction of David Horsager's Keynote by Kristen Arnold What Meeting Professionals Are Saying Behind Your Back and How to Get Hired By Them by Deborah Gardner

And that's just the beginning. So see me at the break for the full list and access instructions. Cheers!

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Every day, everyday – In the two-word adverbial phrase, “day” refers to the time between sunrise and sunset; “every” describes the word day. “Every day we call our customers.” Everyday (without a space) is an adjective that precedes the noun it describes. “It’s an everyday occurrence.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her at


By Dan Shinder, Marketing Committee Chair

Why Bother Getting Social Media "Right"?

There are a few reasons to get it right, beginning with cultivating and growing your fan base. It also allows you to expand your opportunities for online and offline sales and partnerships, and broaden your media and "influencer" coverage. Depending on what you do, it helps with increasing your sponsorship, publishing and other opportunities, and so much more.

Social Media IS the most effective—meaning direct, measurable, and least costly—path to YOUR bottom line. You can learn to do it effectively and organically without ever paying for ads or boosting posts. You need “Social Proof.” This happens when you attract tens or hundreds of thousands of followers in love with what you do. Not only do they become clients, but they champion your brand as well.

In a nutshell, the blunt truth is that this is how the world works. Those who do not “adapt” will absolutely be left behind. Even if you plan to hire the work out, you have to first embrace social media and learn what works and why. Only then can you vet the right service provider.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder