The Voice of Professional Speakers in Arizona

March 2019 News Flash

Welcome to the March 2019 issue of the NSA-Arizona News Flash!

President’s Message—Spring is in the Air!

Spring is in the air, and do we have a treat for March's programming. Our favorite, Brian Walters, is back with his humor, wit, and some say charm (he he). We will dive deep into panels and learn many aspects about them. Even if your business doesn’t involve utilizing panels, this meeting is a must see. There will be so many jewels in Brian’s delivery, entertainment and connection to the audience. Brian is a master at speaking, and as the immediate past president of NSA national, he’s somebody to meet, if you haven’t already.

I want to encourage our members to consider attending the summer conference if you haven’t already signed up. This is a life altering experience for those of you who have never attended. It is in Denver, Colorado this year and the theme is Transform. A brand-new hotel, called the Gaylord Rockies Resort and Convention Center, will host it. It truly makes one proud to be a member of NSA and inspires one to greater heights with their business.

My first annual convention was in San Diego. It was there I decided I wanted to be more involved with the chapter. I met other speakers who speak in my industry, and I created bonds and connections that I still have today. If you have never attended, please speak with a member who has. And consider going to the conference that will alter your speaking future.

I wanted to thank all our members for all their contributions in so many ways to make our Association better, stronger and more impactful. I look forward to seeing you at the March meeting.

Noelle Stanley
NSA-Arizona President


March 9, 2019
Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-12:00 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Extreme Panels: Surprisingly Unique Formats for Asking & Getting Answers from Panelists with Brian Walter, CSP, CPAE

Panels are lame. Except when they’re not. But a panel experience that audiences actually rave about is as rare as a unicorn sighting. To craft an Extreme Panel, speakers need to know both what you are trying to AVOID (repetition, sameness, platitudes, rambling, dearth of content audience members don’t already know)… and what you want (panelists "spilling" in a compelling way).

In Extreme Panels, on March 9th, Brian will vividly showcase over fifteen formats for asking questions to panelists in unexpected ways. He will also structure how the panelists’ responses are delivered.

Extreme Panel formats include:

  • Would You Rather polling?
  • Lightning Round
  • Yes, no, maybe
  • One breath wonders
  • Next week, next month, next year tips
  • Hot Seat (make panelists squirm)

But wait, there’s more. Brian will demonstrate every format (as well as the importance of panel member “types”) with a star-studded diverse panel from our very own NSA-Arizona chapter. You will get the double benefit of experiencing the Extreme Panel formats, while ALSO hearing great answers about your speaking business from these leaders: Kristin Arnold, CSP, Past national NSA President; Pamela Jett, CSP; and Roger Rickard.

During this program, you'll learn the following:

  1. Discover how to jump-start a panel discussion (give audience members hope instead of despair).
  2. Create and sustain an exciting variety of questioning formats that generate truly insightful answers.
  3. Transform audience members from information recipients to participants.

Brian Walter is the co-founder of Extreme Meetings, Inc.—providing customized infotainment to make meetings memorable. For more than 25 years, he has specialized in transforming meetings from boring to exciting.

Building on a degree in Communications from UCLA, Brian has been an advertising director, award-winning television and radio commercial producer, and management trainer. In addition, he's been a consulting firm marketing director, freelance video producer, copywriter, speaker, internal communications director, and adjunct college professor at Seattle Pacific University.

He’s repeatedly delivered for this-had-better-be-great-or-else clients like Microsoft, Starbucks, Genentech, T-Mobile, Costco, BECU, and Roche. Other clients have been the American Payroll Association, AAA, the University of Washington, UMass Memorial Health Care, and Bank of Hawaii.

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., March 6 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., March 6 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.

Chair Monthly Meeting Program Stephanie Angelo


Leverage the power and knowledge of the NSA-Arizona Professional Member community

Facilitated by Belinda Goodrich

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.


The NSA-Arizona chapter has a new and improved Candidate program. These sessions are a benefit included with your Candidate Membership, as long as you attend the monthly chapter meeting. Each interactive session will follow the monthly meeting. It will feature one of our chapter's expert speakers sharing tips and answering questions about your most important concerns. As candidates, you will have opportunities to participate and practice your skills. You'll become a facilitator for a session, share your successes or be highlighted in a candidate monthly showcase.

Candidate sessions will follow our monthly chapter meetings and will run from 12:15 p.m. to 1:30 p.m. Plan to attend our monthly meetings and stay for all six sessions. This program is designed for and by you. It's based on concerns and topics of interest gathered from candidate members from both June and September monthly meetings. You can't get this kind of personal coaching and instruction anywhere else!

February Session was Social media on Steroids, showing you how to get your message out to the community. Your March Session is Content You Can Take to the Bank with Pamela Jett, CSP.

Content creation is the lifeblood of any speaking business. In this interactive and fast-paced session, veteran speaker Pamela Jett, CSP, will share lessons learned (many in the school of hard knocks) that have helped her create in-demand content. With a focus on creating content clients will pay for in this session, here is what you will discover:

  • A quick “foundation check” to set you up for success.
  • The key criteria all content must satisfy in order to get paid.
  • Why pivoting is essential and how to do it with minimal pain.
  • Ways you may be unwittingly sabotaging your success.
  • How to maximize the ROI of everything you create.

For more than 20 years, Pamela Jett, CSP, has served as a trusted advisor to brands around the globe, such as Proctor and Gamble, True Value, and Chevron. As a leadership and communication skills expert, she has authored numerous books, audio programs, training videos, and dozens of on-demand workshops. With a focus on practical application and real-world solutions, she helps leaders choose to be relentlessly positive. This drives results, solves problems, and overcomes adversity.

You will have many takeaways that will help you jump-start your path to success! Make sure to register for the monthly meeting with NSA Immediate Past President Brian Walter, CSP, CPAE so you can attend the Candidate session.

See you March 9th!

Register Now

Candidate Facilitator: Dr. Karen Jacobson. For more information, email Karen.

LIVING ROOM FORUM: How to Generate Speaking Leads with LinkedIn

Date: Wednesday, March 27, 2019
Time: 6:00 to 8:00 p.m.
Topic: How to Generate Speaking Leads with LinkedIn
Format: Discussion
Facilitator: Lynn Ruby
Venue: Home of Patti Crowley, Scottsdale Rd. and Thompson Peak Pkwy (just off the 101)

When you log on to LinkedIn do you do these things:

  • Suspect LinkedIn could generate leads for you, but you just don’t know how?
  • Get frustrated because you don’t know what to post, when to post or how to connect with your target audience?
  • Get confused by all the new features, how to use them, and if they’ll create results for you?

LinkedIn has changed—a lot! And it’s still where the decision makers go for recommendations, leads, and information. Consider these facts:

  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  • 61 million LinkedIn users are senior level influencers.
  • 40 million are in decision-making positions.
  • 79% of B2B marketers see LinkedIn as an effective source of lead generation.
  • 41% of millionaires use LinkedIn.*

If your profile looks like a résumé, and you’re not strategically using LinkedIn for the express purpose of generating leads, join us for this Living Room Forum. You'll learn the following:

  • Pique the interest of meeting planners by optimizing your profile.
  • Use LinkedIn Video to demonstrate your speaking expertise.
  • Unlock the power of “Clickable Documents” to share your unique speaking advantage.
  • Generate and nurture LinkedIn leads in 20 minutes a day with our “Daily LinkedIn Checklist.”
  • Discover which of your posts perform the best on LinkedIn.
  • Learn about the new features on LinkedIn for 2019 and which ones matter to you.

Lynn Ruby delivers dynamic, interactive, information-packed presentations. They are designed to transform participants’ perception of their digital doorfront as much more than just their website. Instead, it's every platform where their business is present, mentioned, discussed, and evaluated.

She has spoken to thousands of business owners about these digital doorfront building blocks—social, search, reviews, online reputation, email, video, discussion boards, and websites. By explaining these complicated technical and marketing concepts in ordinary, everyday language, listeners can make strategic, clear-minded decisions about what to implement in their business.

Her agency’s work with small businesses has increased their social reach by up to 104% and social engagement growth as high as 143%. This results in more awareness, more Google, Facebook, and Yelp reviews, and more clients.

Lynn is Founder and CEO of The Ruby Marketing Agency, a digital marketing services firm in Arizona. A Certified Solution Provider for Constant Contact, she's also a regular trainer and presenter for SCORE and the Small Business Development Center.

*Stats from Omni Core Agency (

Cost: $15 members $25 guests
Registration and payment required by Monday, March 25; no refunds.
Light dinner served; seating limited; no refunds.
RSVP or call 480-968-7443

Debby Raposa and Chrissy Barth co-chair the Living Room Forum Committee

Call for Board Nominations

Our chapter will soon be electing a new board of directors. Board members are responsible for overseeing the business of the chapter and steering our future course.

If you are interested in running or would like to recommend an NSA-Arizona Professional member to run for the board, please send the member’s name to Maria Church, Nominations Committee Chair and immediate past president.

Congratulations to NSA-Arizona’s Newest


Michael Abrams


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help set up and take down breakfast.

SPEAKER LAB—Cultivate Your Speaking Skills—Reason to be at Speakers' Lab #36

Comfort Zone—a place or situation where one feels safe or at ease and without stress

“Life begins at the end of your comfort zone.”
—Neale Donald Walsch

Many of us struggle with moving out of our comfort zone. The process in Speakers' Lab provides a safe and supportive environment for venturing beyond your comfort zone. When you speak, audience members for that session help provide input concerning how effective you are. They include suggestions for how you might be able to venture even further from your comfort zone. Speakers' Lab includes feedback guidelines not just for the evaluators but also for the speakers. This is just part of the supportive, constructive, and relevant advice that is provided through Speakers' Lab.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing. We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“As you move outside of your comfort zone, what was once the unknown and frightening becomes your new normal.”
—Robin S. Sharma

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)
March 12, 2019—Don Thoren, CPAE
March 26, 2019—Naomi Rhode, CSP, CPAE, GSF
April 9, 2019—Maureen G Mulvaney (MGM)

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, and Antonio Valles.

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Lynette Charity
February NSA-Arizona meeting attendee Lynette Charity won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.


2019 Behind the Scenes: Video Intensive, April 12-14–Renaissance Atlanta Midtown, Atlanta, GA
2019 Influence: July 27-30–Gaylord Rockies, Denver, CO

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.
By Richard Victor, Chapter Librarian

So how do I succeed as an independent consultant?

As an independent consultant, I offer training and one-on-one tutoring to stockbroker license exam candidates. Recently, I learned that some major financial institutions are expanding their operations in Phoenix. I think I can help their new-hires launch their careers, but how do I get their attention? How do I present myself? Should I market to the employer or the employee?

Maybe Herman Holtz can help me. He's the author of How to Succeed As an Independent Consultant, one of the hardcover books available in the chapter library. The book is from 1993, so clearly it won't be about marketing on LinkedIn or Craigslist. Nevertheless, some principles are timeless.

The copy on the back and inside dust jacket promises to teach me these ideas:

  • How to find and close leads.
  • Market myself in ways that cut through the clutter of competition.
  • Write effective proposals.
  • Negotiate, set fees, and draft contracts so I come out ahead.
  • Make a killing at my first meeting with three simple rules.

This book covers the essentials of beginning a consulting business. This includes organization structure, finances and taxes, finding and closing leads, marketing material, writing proposals, negotiations and contracts, fees and collection. It also covers presenting and writing, and suggestions for speaking and seminars as well.

Oh, and what are those three rules? They are:

  1. Have a clear understanding from the beginning
  2. Be a dignified professional always, and
  3. Sell without hype. We've probably heard something like this before, "selling is consulting."

This book is quite well founded in the fundamentals of consulting. It has plenty of cautionary advice about what not to do, and a good long chapter on the process of consulting.

I'll let you know how it goes.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Anxious, eager – “Eager” means excited or enthusiastic; “anxious” means full of anxiety or worry. “I’m eager to hear the details of your trip.” “I have been anxious to learn about your travels ever since I heard about the airline strike.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

Got Video?

The most effective way to get your message out is VIDEO. Video gets three times more reach and five times more engagement than photos/flyers. It brings websites to life! No one cares about headshots. They don’t tell a story. However, video gives you the opportunity to show yourself “in action,” doing and talking about what you love and your expertise.

For instance, post a short clip of you at the apex of one of your speeches with an audience, or a video blog. These will always go much further to catch attention, as will the number one relationship builder on social: Facebook Live.

More than two-thirds of online sales over the last three years were driven by video. You don’t need a production company or fancy equipment to get your video message out. Smartphones and tablets are fine. Video is the number one preferred way most people prefer to receive information. Facebook Live, YouTube Live, recorded videos on those and other platforms and your website—the tools we have today are astoundingly abundant. Use them!

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder