The Voice of Professional Speakers in Arizona

March 2020 News Flash

Welcome to the March 2020 issue of the NSA-Arizona News Flash!

Please forward this newsletter to others whose careers benefit by improved skills in speaking and presenting.

President's Message—"The best meeting we’ve had at NSA-Arizona ever!"
March 14 Program—Publicity for Speakers—PR Secret Weapons Working Sessions with Jess Todtfeld, CSP
New Webinar Series for Members
Living Room Forum—Creating a Thought Leadership Strategy
Congratulations to NSA-Arizona’s Newest Members
Bravo Corner
Speakers Lab—Cultivate Your Speaking Skills
Upcoming Events
Librarian's Notes
Word Tripper from the Platform
Social Media Marketing: Cross Posting Your Own Content
Volunteer Spotlight

President’s Message—"The best meeting we’ve had at NSA-Arizona ever!"

"The best meeting we’ve had at NSA-Arizona ever!" So generously exclaimed Naomi Rhode at the Feb chapter meeting–and over the years she’s been to a few meetings, so that’s a BIG declaration!

What made it so great? Was it the stellar, extended, strategic planning with Kristin Arnold, CSP? Was it the inspiring stories from Ghazi’s freedom from his inner prison, or Marie Burns’ multi-gen hats-off for women’s financial independence? Could it have been the announcements? Breakfast? The introduction of our President-elect’s vision for growth? Greg’s professional tech and sound support? Belinda on slides? Gwen’s welcoming registration? Am I missing anything?

Yes, I am. The most important element of any chapter meeting. You. Your engagement, your insights revealed in questions and through collaborative exercises. Connecting with your hunger to advance your business and expand your message. Your passion, your vision, your crusade.

When we gather and work together to grow our individual missions the magic happens. And it happens in our Living Room Forums, our Labs, our Webinars, and our monthly meetings. If you missed joining us last month, we missed you too, but don’t sweat it. There were two words missing from Naomi’s declaration I have to add here: "The best meeting we’ve had at NSA-Arizona ever"—so far. We’ll see you at the next one!

Frank Molinar
NSA-Arizona President


March 14, 2020

Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-1:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details and to register

Did you know you can bring your spouse/partner/staff member at the member rate? NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.
No refunds after the early registration deadline.
Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Publicity for Speakers—PR Secret Weapons Working Sessions with Jess Todtfeld, CSP

Learn how to use do-it-yourself tools and video to get more visibility. During the session, you'll create media pitches you can use to get media attention.

As a speaker, we all need to be visible. We need people to think of us when they are looking to hire. This session will show you visibility techniques you can create yourself using video and tools easily available. In addition, you'll learn how to get media attention. Getting media attention for you and your business would be great, but what are the steps? This working session will take you from idea, to pitch email, to a pitch that is ready for the media. Who will be the ones to get press? Maybe it will be you.

This session will help you customize pitches that are irresistible to the media. You will learn what pitches work and what pitches don’t work. Also, you'll create hooks and sound bites designed to get the media to pay attention and desire your story. This exercise is especially helpful because this content can be repurposed for blogs and future speeches.

Jess Todtfeld will walk you through the process. You'll receive the template for publicity and visibility.

  1. Learn the latest tools for using video/creating an online presence that adds major credibility
  2. Leave this session with actual media pitches you’ve crafted and personalized
  3. Create and customize winning hooks that the media will love (and take them with you)
  4. Understand how to create sound bites, and why they are crucial for your promotional materials
  5. Walk out with action items and a finished pitch you can use to get media attention

Watch the video about his presentation

Jess Todtfeld, CSP is one of the top media training and communication experts in the country. He has worked as a TV producer at ABC, NBC, and FOX and has appeared on all those networks, and more, as an expert. He even set a Guinness Record for most media interviews, 112 in 24 hours. He is the author of 4 books including Media Training Crash Course.

Chair Monthly Meeting Program John Iannarelli

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., March 11, at 5 p.m.): $37/members; $52/guests
Registration (after Wed., March 11 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

Please support our sponsors

Check out our Sponsor Directory!

PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona Professional Member community

Facilitated by Belinda Goodrich

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.


Having programs with actionable takeaways is essential in building a strong speaking business, but they don’t get you booked. Marketing your speech does. How do you get the leads that bring those opportunities to get on stage? Your March Candidate program speaker, Jess Todtfeld, CSP will be leading you in the right direction with his program: 3500+ Speaker Leads

To get booked as a speaker, you need leads. Where can you find them? What is the smartest approach? Jess Todtfeld, CSP has been a professional speaker for the past 15 years. He will be sharing some of his best techniques for finding leads and following up. Just one website he shares could give you access to more than 3500 speaker leads.

You'll experience the following outcomes:

  • Learn methods and locations for prospecting
  • Find out the best ways to keep track of that data and follow up
  • Tap into the power of people who already know, like and trust you to get more referrals

Jess Todtfeld, CSP is one of the top media training and communication experts in the country. He has worked as a TV producer at ABC, NBC, and FOX and has appeared on all those networks, and more, as an expert. He even set a Guinness Record for most media interviews, 112 in 24 hours. He is the author of four books including Media Training Crash Course.

You must be a current NSA-Arizona Candidate member in good standing and register for the general chapter meeting in order to attend the Candidate session The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m.

As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Dr. Karen Jacobson.

Candidate Facilitator: Dr. Karen Jacobson.


Join us for NSA-Arizona's new webinar series with host Kristin Arnold, CSP. The webinars will be held quarterly, generally the fourth Monday of the month. They're free to Professional members and Candidates of NSA-Arizona.

The second webinar will be March 30 via Zoom with guest Chuck Reaves, CSP, CPAE, who will chat with host Kristin Arnold, CSP, on How to Keep Material Fresh and Find New Content. Watch your email for participation details.


Creating a Thought Leadership Strategy

Date: Wednesday, March 25, 2020
Time: 6:00 to 8:00 p.m.
Topic: Creating a Thought Leadership Strategy
Format: Discussion
Facilitator: Kristin Arnold, CSP

We've all heard the phrase, "The riches are in the niches," but what does that really mean to an established, veteran speaker? If you want to be known as a thought leader (and be able to charge more money for your unique expertise), this session will give you the blueprint to create your strategy to be known in your niche AND to be found in the sea of talented speakers.

In this session, you'll discover the following:

  • An energizing technique to discover potential "hyper-niche" areas
  • Five different strategies you can pull from to be known as a thought leader
  • An easy-to-follow process to create your own personal roadmap to success
  • Three simple ways you can make sure you execute on your strategy

You'll walk out with a one-page plan to be the thought leader you know you can be.

Kristin Arnold is a thought leader on moderating panel discussions. She facilitates strategic planning sessions all across North America. She is a past president of the National Speakers Association.

Cost: $15 members $25 guests Registration and payment required by Monday, March 23, 2020. Light dinner served; seating limited; no refunds. RSVP HERE or call 480-968-7443

Congratulations to NSA-Arizona’s Newest


Gregory Lane
Tami Call

BRAVO Corner

Congratulations to our newest Professional

Congratulations go to Paul Barton for being promoted from Candidate to Professional Member.

Congratulations to Thony Moussa

February NSA-Arizona meeting attendee Thony Moussa won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart to be included in Bravo Corner.


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help with breakfast before and after the meeting.

SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to Be at Speakers Lab #43—Story

“Make a point, tell a story. Make another point, tell another story. Make yet another point and tell yet another story. That is the essence of public speaking.” —Bill Gove

At a recent Speakers Lab, I was reminded of one of the benefits of Speakers Lab: The speeches that you hear. A speech at that Lab was delivered by a successful business owner and manager. It featured well-crafted stories whose lessons were relevant and useful to his target audience of fellow business owners.

NSA-Arizona Speakers Lab is known for providing valuable feedback from skilled evaluators. Sometimes that feedback helps those of us in the audience learn from the positive elements in the speeches we just heard.

We provide feedback in a structured environment that includes guidelines both for evaluators and for speakers. This helps to provide supportive, constructive, and useful advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required for members and Candidates to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. To speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

Hall of Fame Speaker Glenna Salsbury is known for her schema: Story, Point, Application. This schema was summarized in a SmartBrief Article: “It’s not just about the story, it’s also about what you do with the story”

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

03/10/2020—Roger Rickard
03/24/2020—Frank Molinar
The guest enricher is subject to change

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles, Jake White.


Laugh Lab 2020: April 17–April 19, 2020—NSA Headquarters, Tempe, AZ
Influence 2020: August 1–August 4, 2020—Washington, D.C.

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor

Our keynote speaker this month is Jess Todtfeld, who will teach us how to be more visible and how to gain media attention and publicity. Want to know more? Here are some items by Jess available in our chapter lending library.

  • 12 Ways to Get the Media to Chase You for Interviews, 2015 National Convention, on mp3
  • 12 Ways to Create Irresistible Media Pitches that Get You Media Interviews, 2016 National Convention, on mp3
  • Be the Media: 10 New Media and Social Media Marketing Strategies with Gerard Braud, 2018 National Convention, streaming on

So what are Jess and Gerard's 10 strategies?

  1. Speakers try to do too much on too many platforms. Pick the platform that works for you, not what works for someone else.
  2. Who cares? When you pick your content, consider who cares about it, and what your core audience cares about. You can't be self-serving in your content; you must give and give what your core audience needs.
  3. Content is king! Sporadically posting content does not count. Even a tweet a day does not count. Use a blog to comment on current events to build search engine optimization.
  4. Use Google News to see what the news is in your topic, comment on those news items in your blog, and use those keywords in your titles. This will help you to rank in SEO.
  5. You have a studio in your pocket. Just get started using it. Use your phone's video on a selfie stick, a clip-on mic, and use it to interview people at an event. You can even make a "walk and talk" video to promote and event. Use it to capture a video testimonial.
  6. Going live! Should you create live content, using Periscope or Facebook Live? Or should you edit it first? You can consider it as part of your mix. Begin with the end in mind and think about how you can monetize.
  7. Podcasting, videocasting, and guest-casting. It is vital to be consistent if you create your own podcasts, but you can appear as a guest on someone else's podcast. You can record someone over Skype or Zoom, then strip out the audio.
  8. Create video emails, with services like Bombbomb, Vidyard, and Onemob, which allow screen and webcam recording, and embed them into email.
  9. Repurpose every video on every platform you use.
  10. Finally, Jess and Gerard give a short summary of hours to appear on and speak with the media.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Financial, fiscal—Both words allude to matters concerning money. “Financial” is typically used when talking about money matters or transactions of some size and/or importance. “Fiscal” is used especially in connection with government funds, or those of any organization. “The financial wizard, as he was known, offered to help the company with its fiscal needs.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

Cross Posting Your Own Content

Question: Should I cross post the same content to LinkedIn and Twitter?

Answer: The answer is YES!

Here are a few reasons why you should do this:

First, consider this: No single platform shows all your content to everyone who follows you. Surprise! And even if they did, there’s no way for everyone to see all your content unless day by day, or week by week, they combed through your channels. Let’s get over ourselves and realize this doesn’t happen. So, this is where redundancy is our friend. Cross-post your content on all your channels.

However, do NOT post your content on each channel in the same order. Why? Because if someone has set to get alerts when you post (where it’s applicable), or they're checking your channels, they won't see the same content everywhere. They may see something on LinkedIn they saw on Twitter, Facebook or YouTube a couple or few weeks ago. Then, it serves as a helpful, “Oh yeah!” reminder. It won't wear them out with the same posts in 4–6 places the same day or week.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.


Where do you live now?
Phoenix, Arizona

Where are you originally from? Where do you live now?

I grew up in Oshkosh, Wisconsin, where I went to college. In my junior year, I started a business throwing massive parties without any drugs or alcohol. After graduation, my wife and I went on a national tour hosting our signature "sober parties" at colleges around the U.S. Then, we moved to Phoenix with the intention of creating a speaking business. The Phoenix airport was a nice home base and would allow me to fly places fairly cheap. Phoenix also has AMAZING weather and lots of outdoor adventures for us. :)

What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking?

While building my speaking career, I worked on a real estate team here in Phoenix. I did web design, social media marketing, and other online digital marketing projects as a freelancer. I still take on a few clients (mostly other speakers) for web design, social media and online marketing work when they ask. But, now, speaking is my full-time job.

What is your speaking specialty?

Today, schools hire me to speak about vaping, drug and alcohol use. I show students they can have fun without putting their friends or future at risk.

When did you join NSA-Arizona?

I joined NSA-Arizona about two years ago. My first year in I had about seven paid speaking engagements. Last year I'm proud to say I had thirty!

For you, what is the best advantage of NSA-Arizona membership?

My favorite part of NSA-Arizona (and why I joined) is the Speaker's Lab. It's been so helpful to practice my material and get feedback from seasoned professionals in our chapter. The Speaker's Lab is a hidden gem. It alone is worth the annual membership fee.

How have you volunteered for our chapter?

I volunteer as a facilitator for the lab a couple of times each quarter.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder