The Voice of Professional Speakers in Arizona

May 2019 News Flash

Welcome to the May 2019 issue of the NSA-Arizona News Flash!

President’s Message—Transform the Way You Do Business

NSA-Arizona, you are in for a treat with the last two programs of the year. I heard excellent reviews from members about our April program and it only gets better. I want to remind you to take action on the new ideas you learn each month, even if it’s a small one. What action item are you implementing from April's program?

Elizabeth McCormick is our main presenter for May. I had the pleasure of meeting her at the national conference in Dallas last year. So many members and past chapter presidents from around the U.S. recommended her for a knock out program. She will transform the way you do business and has created simple systems to skyrocket your business to the next level. I love her energy and love of people, life and fun. I’m excited and honored that we will have her speaking at our chapter. And I’m especially excited to spend time with her as a fellow member and friend.

The next treat is our new lineup for June. Delatorro McNeal canceled his appearance here in June because of a speaking engagement he couldn’t pass up. We have an AMAZING replacement due to our program chair Stephanie Angelo. Not only was she able to get one fabulous main stage speaker, but three of the most sought-after speakers in our industry. They will all be in the same room and on the same stage.

This is a program you don’t to miss. Randy Pennington CSP, CPAE, Larry Winget CSP, CPAE and Scott McKain CSP, CPAE will speak on "The Power-House Panel: Our 12 Best Ideas." They will continue with, "Anything Else You Want to Ask About Succeeding in the Speaking Business."

So, mark your calendars for the next two programs to round out your NSA-Arizona program year. We look forward to seeing you there. Please stop by and say hello to me at the meeting. Let me know how your experience with NSA-Arizona is going and if I can enhance it in any way. I look forward to seeing you in May and June.

Let’s keep creating unlimited Possibilities,
Noelle Stanley
NSA-Arizona President


May 11, 2019
Networking/Breakfast: 8 a.m.- 9 a.m.
Program: 9 a.m-12:00 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline. Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER— Amplify Your Speech with Elizabeth McCormick

Tired of writing and re-writing your speeches? Are you going back to the drawing board every single time a meeting planner calls and asks, "Do you speak about…?"

In this high performance presentation, sought after motivational speaker Elizabeth McCormick will deconstruct and dissect her introduction, opening, and one of her signature messages. She'll reveal the speech-writing strategies that keep her booked an average of 100 events a year (paid) without having to constantly rewrite her speech.

Strategy should have been Elizabeth’s middle name. She’ll answer your questions, provide you with her personal speech template, as well as examples of how to use it. You’ll even leave with a bonus gift from Elizabeth to help you Amplify Your Speaking Business.

Attend "Amplify Your Speech" for the following benefits:

  • Discover the 3 key elements to create your most impactful opening.
  • Learn how to craft your introduction. This allows the emcee, meeting planner, or executive to seed the audience with your desired outcome before you even reach the stage.
  • Walk away with a new understanding about speech writing based on Elizabeth’s tried-and-true philosophy of customization.
  • Receive Elizabeth's template that has helped her quickly customize her signature speech for hundreds of audiences.

Elizabeth will also reveal her top secret “Rocket Your Referrals” system. She uses it to average at least five paid engagement requests from each of the over 100 engagements she books each year (and you can too). She'll also share how to turn today’s audience into tomorrow’s sales team with her 5-step process to dramatically increase your referrals. And you’ll receive her template to help you get started.

As a former U.S. Army Black Hawk Pilot, Elizabeth McCormick, CSP, learned to take complex systems and break them into sequences for optimal results. By applying this skill to her own keynote speaking career, it has rocketed since she started speaking. She averages over 100 speaking engagements (yes-paid) booked every year since 2014.

Elizabeth is author of more than nineteen published books. She's the Founder and CEO of Soar 2 Success Publishing Company and a U.S. Congressional Veteran Commendation recipient. Because of her social content and presence, Elizabeth was recently named #5 on the list of “Leadership Experts to Follow” online.

Elizabeth serves on the Power Women of NSA Leadership Team. The Global Speakers Summit 2018 in New Zealand chose her as one of the closing speakers. She's also been seen on ABC, NBC, CBS, FOX News and has been featured in the Wall Street Journal.

Chair Monthly Meeting Program Stephanie Angelo

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Prepaid Registration (by Wed., May 8 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., May 8 at 5 p.m.): $47/members, $62/guests
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.

PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona Professional Member community

Facilitated by Roger Rickard

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.

CANDIDATE PROGRAM—Your Bookability Factor: Unlock Speaker Secrets to Fee-Based Gigs

Just for Candidates. In addition to the main program, Elizabeth McCormick will present, "Your Bookability Factor: Unlock Speaker Secrets to Fee-Based Gigs."

Elizabeth McCormick stormed the Keynote Speaking scene by marketing herself in a precise sequence. Averaging 100 paid speaking engagements booked every year since 2013, Elizabeth has unlocked the speaker safe of secrets to fee-based keynote bookings.

Attend “Your Bookability Factor” to receive the following:

  • Discover the 6 primary speaking essentials you need to get paid, including Elizabeth’s best booking tips for each category.
  • Learn WHY these essentials have so much influence over the event planners and decision-makers who get you booked.

The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m.

The NSA-Arizona Candidate session is a benefit included with your Membership. However, you must be a candidate member in good standing (i.e. membership is up to date) and attend the monthly chapter meeting.

Contact our Candidate Program Chair: Dr. Karen Jacobson for more information.


May 11, 2019 at the NSA‐Arizona Meeting

Your website and social media project your image. What is your speaker photo telling your clients—current, fresh and new or “my image is outdated”? A current headshot plays an essential role in your marketing. If you haven’t updated yours in the last six to twelve months, this opportunity makes it super easy to get a new photo with pro photographer Flash Gordon—right at our May 11 meeting. Sign up and ensure your spot when you register for the May meeting! First-come, first-served. Just $75 per session

  • Each session will include a minimum of 9 shots and will last about 2 minutes. Your session time will be provided in advance of session.
  • Images can be quickly previewed onsite.
  • Previews of all images will be emailed to the subject to select one (1) of their favorite images for retouching. Retouching will whiten eyes and teeth, soften blemishes and wrinkles, and erase fly‐away hairs.
  • Additional retouched high‐res photos are available for $40 per image.
  • The retouched file(s) will be emailed high‐res with full usage rights within 10 days after selection.
  • Remaining untouched photos with full usage rights are available for $40 / set.

When you sign up for the meeting, in the shopping cart, change the quantity to one and recalculate to add the head-shot package before you check out.

Our professional photographer is Gordon Murray (aka Flash Gordon), Pixel Photo Video, LLC.

Want to be our Featured Member of the Day?

Each day one professional member is randomly selected to be our Featured Member of the Day at To be selected, all you need to do is ensure you have a head shot uploaded to your profile page. Of course, including your photo also helps people to remember you and to connect. Don't miss out on this opportunity when it is so easy to be selected. Upload your photo to your profile today!


Join us in September!

No Living Room Forum in May or June. The next Living Room Forum will be in September.

Wednesday, September 25, 2019

Light dinner will be served; seating is limited.

Debby Raposa and Chrissy Barth co-chair the 2018-2019 Living Room Forum committee.

Congratulations to NSA-Arizona’s Newest


Mary Hall
Mary Leonardo Patry

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Steve Hicks

April NSA-Arizona meeting attendee Steve Hicks won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteer to help set up breakfast the morning of the meeting.

SPEAKERS LAB—Cultivate Your Speaking—Reason to be at Speakers Lab #38

Set the Stage—to be the catalyst for something that follows later

“It’s not about what you do, but about what I can do after you’re done.” —Alan Weiss

The process in Speakers Lab begins by asking questions before you begin to speak. These are the same questions you need to ask yourself: "Who is the audience?" "What is the purpose of the speech?" "What should the audience get from the speech?"

In Speakers Lab, you receive feedback about your introduction, opening and other aspects of how you set the stage for what follows. We include feedback guidelines not just for the evaluators, but also for the speakers. This is just part of the supportive, constructive, and relevant advice that is provided through Speakers' Lab.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers' Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers receive feedback and tips for a specific purpose, like trying out new material or a new form of speaking.

“Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.” —Brian J. O’Connor, editor at

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)
May 14, 2019—Beth Terry, CSP
May 28, 2019—TBA

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles, Jake White.


2019 Influence: July 27-30–Gaylord Rockies, Denver, CO
2019 CSP/CPAE: Summit December 6-8–Estancia La Jolla Hotel & Spa, San Diego, CA
2020 Winter Conference: February 28-March 1–Omni Houston Hotel, Houston, TX

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.
By Richard Victor

They are here! The 2018 Influence recordings are nearly available for download. Here are some things new for 2018:

Triple Threat: There are a series of programs which will have three presenters on a single topic in a single session. Each of the three experts presents one clear idea in 20 minutes, with Q&A at the end. The Triple Threat sessions include: social media, PowerPoint, humor, sales, and marketing.

Six-Figure Spotlights: This is a series of presentations, featuring four consecutive speakers. Each gives a quick tip that has brought them at least $25,000 in additional revenue. These are immediate tips to grow your business by six figures.

Other titles of note include:

The Speakers Road Map to 7 Figures: Top 10 Actions, Top 10 Pitfalls by David Horsager
The $5,000 Word: How to Identify the Perfect Word to Fascinate Premium Clients by Sally Hogshead
What's Next? Creating Killer Training to Follow the Killer Keynote by Courtney Ramsey
The Pajama Lifestyle: Build a 6-Figure+ Virtual Mentoring Membership Program (From Your Laptop) by Michelle Villalobos
FANtastic Speaker Marketing on a Shoestring Budget by Meredith Oliver
From the Convention Hall to the Performing Arts Center by Jeanne Robertson and Al McCree
Selling to Associations: Bypass the Gatekeeper and Sell Through the Backdoor by Ed Rigsbee

And there are many more. As a professional member or candidate, you have access to these recordings. Take advantage of this amazing resource!

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Parody, parity – “Parody” is a humorous or satirical imitation of a serious piece of communication. As a verb, it means to imitate another for the purpose of ridicule or satire. “Parity” refers to equality, as in amount, status, or character. “The candidates’ attempts to achieve parity in the upcoming election is a parody of a Chinese fire drill.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

Content to Grow Your Following, Not for Selling

“This book is for sale,” “I have this event,” “Here comes another webinar,” “Sign up for my service …” "Join my class." Are all your posts on LinkedIn, social media, or your newsletter about what you want your readers to buy? If so, you are jamming what you're selling down the throats of your target market.

If this is the majority of what you are putting out there, you will not build a community around your brand. You will not earn the brand love you need to convert more sales. "Post less sales info to make more sales?" you ask. Absolutely. This is how I built a following of over one million people on social. And I’ve done pretty well. wink

The secret is to post more about the common interest between your brand (you and what you offer) and your target market. Be helpful. Be inclusive. Build your following by doing this and you are perceived as more genuine. You will have more people to sell to who are in love with who you are and what you do.

Happy Marketing! Dan

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder