The Voice of Professional Speakers in Arizona

May 2020 News Flash

Welcome to the May 2020 issue of the NSA-Arizona News Flash!

Please forward this newsletter to others whose careers benefit by improved skills in speaking and presenting.

President's Message—Humanity needs you and your message
May 9 Program—How to Build a Top Gun Speaker Brand
Candidate Program: Growing A Profitable Speaker Business In An Uncertain World
New Webinar Series for Members
Bravo Corner
Speakers Lab—Cultivate Your Speaking Skills
Upcoming Events
Librarian's Notes
Word Tripper from the Platform
Social Media Marketing: Facebook Groups for Business
Volunteer Spotlight

President’s Message—Humanity needs you and the message only you can deliver

In today’s world full of certainty…which are you holding close? Those ironclad truths in our lives act as an anchor when the storms roar. Do we talk enough about them to inspire us during periods of self-quarantine? Here are a few thoughts you might anchor onto. Humanity needs you and the message only you can deliver. Every crisis proposes to make the attentive survivors wiser, stronger, and even more resilient than before. Clouds can only hide blue skies for so long. While many of our members’ businesses are being disrupted, we are in times when our work is perhaps more important than ever. Keep building those deeper connections and collaborations. It’s the groundwork for groundbreaking opportunities just around the corner.

Something else you can hold onto? Your programs for May and June with Waldo and Mark will be closing the year with just the right tools to launch into summer! Be sure to join us! (If guidance allows, June will be a hybrid program—in person and virtual for you to attend as you’re most comfortable.) Last, but far from least, your dedicated chapter leadership team has your back. If you need someone to chat with, please reach out. Your success is our mission. Can’t wait to see you online!

Frank Molinar
NSA-Arizona President


May 9, 2020

Meeting: 9 a.m-12:00 p.m.
Click here for complete meeting details and to register

Did you know you can bring your spouse/partner/staff member at the member rate? NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.


KEYNOTE SPEAKER—How to Build a Top Gun Speaker Brand with Lt. Col. Waldo Waldman MBA, CSP, CPAE

The Wingman, Lt. Col. Waldo Waldman MBA, CSP, CPAE, will share the journey he took from starting his speaking career to becoming a CPAE, Speaker Hall of Fame inductee, in only 10 years. From building a powerful and memorable keynote with engaging stories to unique attraction marketing techniques, Waldo will reveal his secrets to you. You'll learn how to create a distinct brand that will get your phone to ring and elevate your profile as a professional speaker.

Waldo will share the following tools and techniques with you:

  • Craft a powerful keynote and seminar experience that will leave the audience wanting more
  • Leverage the power of branding through unique marketing materials that stand out
  • Position yourself as a relevant expert through targeted writing and media
  • Convert web visits to prospects via an amazing website and demo video
  • Increase engagements by targeting viable prospects that have budgets

Whether you’re a seasoned speaker or new to the business, Waldo will help you build the courage and confidence to grow your business. You'll discover how to stay resilient in our ever-changing market, and make more money as a speaker. Strap in tight because this mission will be in full-content afterburner!

Waldo Waldman, MBA, CSP, CPAE, is the author of the New York Times and Wall Street Journal Bestseller Never Fly Solo. He is a former combat decorated fighter pilot, executive coach and experienced sales leader. Highly energetic and passionate on the platform, Waldo speaks ~80 times a year on the topics of resilience, courage, and building collaborative cultures of trust. Visit to learn more about his programs.

Chair Monthly Meeting Program John Iannarelli

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., May 6 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., May 6 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

PROFESSIONAL OPPORTUNITY: Leverage the Power and Knowledge of the NSA-Arizona Professional Member Community

Facilitated by Belinda Goodrich

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us from 12:15-1:30 p.m. immediately after the regular chapter meeting. You'll have to register separately for it, as it is on a different Zoom account.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.



Growing A Profitable Speaker Business In An Uncertain World

Waldo Waldman, CSP, CPAE
Fragmentizing / CC BY-SA (

The Wingman—Lt. Col. Waldo Waldman MBA, CSP, CPAE. Waldo’s Candidate Session will be a deeper dive into the fundamentals of growing a profitable speaker business in an uncertain world. This will be a very interactive session and participation will be instrumental in gaining as much ROI as possible. You’ll learn the following:

  • How to seek out and convert relevant (paid!) speaking opportunities on the web
  • How to create and position your unique, distinct value proposition to stand out amongst your competitors
  • Why speaking for free or for minimal fee is truly the best opportunity to grow your marketing materials, brand and reputation

During the session Waldo will provide opportunities for up to three lucky candidate members to be in the “Hot Seat," where he will provide you with some personal laser coaching. The names will be drawn at random during the session but in order to qualify for the drawing you must contact me in advance by May 5.

In addition to his time in the military, Waldo has real world corporate sales and management experience. He's an expert on change management, peak performance, and resilience—having broken through a lifelong fear of heights and overcoming claustrophobia as a fighter pilot.

You must be a current NSA-Arizona Candidate member in good standing and register for the general chapter meeting in order to attend the Candidate session The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m.

As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Dr. Karen Jacobson.

Candidate Facilitator: Dr. Karen Jacobson.

with Kristin Arnold, CSP

Boosting Business with Your Book Launch with Marcia Reynolds, CSP

May 18, 2020

Join us for NSA-Arizona's webinar series with host Kristin Arnold, CSP. Our next webinar is "Boosting Business with Your Book Launch" with Marcia Reynolds, CSP, Monday, May 18, at 10 a.m. Arizona time. The webinar is free to Professional members and Candidates of NSA-Arizona. Watch your inbox for the link.

Most of us write books more to leverage business than to make a living on small royalties. The book launch is a great way to increase visibility and speaking engagements by attracting new clients and showing previous clients you have new content to share.

Some of the topics we will discuss will be:

  • What should a PR firm do for you?
  • How to leverage a book trailer and webpage for more business.
  • Keeping social media informative while selling your book and yourself.

Dr. Marcia Reynolds is a world-renowned expert on inspiring change through conversations. She has delivered programs and coached leaders in 41 countries and reached thousands online. She has four award-winning books including The Discomfort Zone; Wander Woman; Outsmart Your Brain; her latest, Coach the Person, Not the Problem launches June 2, 2020. Read more at

Virtual Happy Hour

Join us every other Thursday evening for a virtual happy hour with your peers from NSA-Arizona. Let’s catch-up, network, and create deeper connections! We will meet via Zoom at 5 pm on Thursday, May 14, and Thursday, May 28. Bring your own beverage!

Members and Candidates will receive the link by email. Virtual happy hour is a member benefit for Professional members and Candidates of NSA-Arizona.


Our next Living Room Forum will be September 23.

BRAVO Corner

Congratulations to Michele Redmond for transitioning from Candidate to Professional status!

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Cindy Hamilton Smith

April NSA-Arizona meeting attendee Cindy Hamilton Smith won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to be at Speakers Lab #44

Persistence (noun)

Firm or obstinate continuance in a course of action in spite of difficulty or opposition.

“Your dream doesn’t have an expiration date. Take a deep breath and try again.” —KT Witten

“If at first you don’t succeed, before you try again, stop to figure out what you did wrong.” —Leo Rosten

Persistence with a purpose means that you have a goal and you can make course corrections to get to that goal. NSA-Arizona Speakers Lab is known for providing valuable feedback from skilled evaluators. We ask presenters what their purpose is and what kind of feedback they want or need.

We provide feedback in a structured environment that includes guidelines both for evaluators and for speakers. This helps to provide supportive, constructive, and useful advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking. They can also get feedback about marketing materials or a book idea.

“Insanity is doing the same thing, over and over again, but expecting different results.” —attributed to Albert Einstein

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

Join us virtually for the 2nd and 4th Tuesdays in May!

05/12/2020—Tyrone Holmes
05/26/2020—Roger Rickard
06/09/2020—Gary Karp

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles, Jake White.


Influence 2020: August 1–August 4, 2020–Washington, D.C.

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor

It's only natural that we are thinking more about our own health, safety, and well-being while we shelter from a pandemic. I have a few suggested items in our collection on the topic of health.

  • 8-80-80: How 8 Points on Your Body and an 80-Second Process Can Reduce Performance Stress by 80 Percent by Martin Laschkolnig (CD, 2009)
  • Dealing with Aging Parents: Long-Term Care Planning When There's No Time to Plan by Marilee Driscoll (CD, 2007)
  • Eat What You Love, Love What You Eat: How to Fuel a Vibrant, Healthy Life (no matter where you are) by Michelle May and Eric Papp (CD, 2010)
  • Laugh for the Health of It by Dale Anderson (CD, 2007)
  • Your Million-Dollar Voice: Why the Voice You Were Born With Isn't the Voice You're Stuck With by Ruth Sherman (CD, 2008)
  • The NSA Road Warriors Guide to Superstar Stamina by Polly Pitchfork (mp3, 2015)
  • Health Wellness PEG Session by Eliz Greene (mp3, 2014)

Our library is open for business! Contact me directly on how to get physical media sent to you, and for download instructions for digital media.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Exodus, migration—An “exodus” is a mass departure. “Migration” is the act or process of migrating. To migrate means to move from one location to another or to pass periodically from one region or climate. In effect, an “exodus” is a forced “migration.” “The tribe planned a migration south for the winter, but rival tribes invaded their village and forced an exodus before they could get their belongings together.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her via email.


By Dan Shinder

Question: “How should I use Facebook groups for my business?

Answer: I LOVE this question because it’s a huge part of my success story. December 16, 2012 I started the Drum Talk TV Facebook page. In eight weeks, we had 47,000 followers. No spending on boosting posts or ads. From day one, I devised a specific strategy for joining the right groups and sharing relevant content of ours into those groups. This was even before Facebook had video, which gets three times more reach and five times more engagement than photos. The quick growth was due to creating what our audience appreciated and then knowing where and how to share it.

A couple things to remember: If your posts are not doing well on their own, they may not do well when you share them. You don’t want to show something broken to more people. That won’t fix it. It all starts with stellar content, so learn how to do that.

Here are the steps to making groups work on Facebook and LinkedIn:

  • Find groups relevant to your topics and be sure you are allowed to post your type of material in them.
  • Don’t make your posts salesy as this is prohibited from most groups.
  • Do not post directly in the groups. Instead, share from your business page into the groups.
  • Be a good community member and interact with other people’s posts too.
  • Don’t share your posts right away. Wait a few days, and be consistent.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.


Ed Scannell, CSP, CMP

Where do you live now? Where are you originally from? Do you share your home with pets or family? My home is in Tempe. Originally, I'm from Wisconsin, with stops in Colorado and Iowa.

Do you have any hobbies, travels, volunteer work, or other interesting things to share? I enjoy sports, especially Sun Devil football. I also travel. I serve on several Tempe Chamber committees. I'm also involved with a few other national associations, such as ASTD and MPI.

What is your speaking specialty? Presentation skills.

What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking? I worked mostly in the academic arena. I taught at the Business College at both ASU and the University of Northern Iowa.

When did you start speaking? When did you join NSA-Arizona? I started speaking professionally in the 1990's. I joined NSA-Arizona when we first started our Chapter.

How have you volunteered for our chapter? Yes, I've served on several Chapter committees.

For you, what is the best advantage of NSA-Arizona membership? The most important thing to me about my membership is the collegiality of our members.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder