The Voice of Professional Speakers in Arizona

November 2017 News Flash

Welcome to the November 2017 issue of the NSA-Arizona News Flash!

President’s Message—Love the Passion!

We had another banner Speakers U at our October chapter meeting! Marquesa Pettway, CSP shared substantive, useful information. Past President of our Arizona chapter, Larry Emmott was masterful explaining our NSA 4Es. Debbie Allen, CSP shared a meaningful CSP nugget with all of us. Kay Sever presented exciting information on the new candidate program. Please see more information on it in this newsletter. And there were many more magical moments.

Comments from the evaluations include:

  • "Love the passion, humor, and energy!"
  • "Great session!"
  • "One of the most useful presentations I’ve heard in 25 years of my NSA membership."

Thank you to all of the members who served to make the meeting such a great success! I can’t wait to see you at the November meeting where we will host Phil Gerbyshak, speaking on Power Selling with Social Media.

Please mark your calendars now for our annual Holiday Party in the afternoon of December 9th.

Dr. Maria Church
NSA-Arizona President


November 11, 2017
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Power Selling with Social Media with Phil Gerbyshak

Do you create tons of useful content—and have no idea what to do with it—or if you’re creating it right? Are you wondering if you should use LinkedIn...or Twitter...or Facebook...or SnapChat...or Instagram...or grow your speaking business? Are you on social media–but struggling to get a return on your investment?

Join Phil Gerbyshak as he answers all these questions and more in Power Selling with Social Media. He’s been using social media since before it was called social media, and he trains people from around the world on how to make money through digital selling.

Here is what you'll learn:

  • How and why you must “get dressed before you get busy” and have a digital presence that will resonate with your ideal customer.
  • How to “turn up the value before you turn up the volume” on your social media content.
  • How to find your best customers, and how to ask for introductions to replicate them over and over after you deliver great service to them.

And so much more!

Phil Gerbyshak is a co-founder and Chief Digital Officer of Vengreso. He’s an award-winning speaker, an author and a technology geek who has been using digital to build business for nearly 20 years. That's when he hand coded his first website dedicated to his favorite decade, the 80s.

Since the early days of the Internet, Phil has built websites, communities and bank accounts. He uses the latest tools integrated into the classic needs of sales and marketing. A teacher at heart, Phil has delivered programs for audiences of 5 to 500, for the Fortune 50 to the smallest businesses. He’s also been featured in articles in the Wall Street Journal, USA Today, Financial Times, Daily Globe and Mail, and among others. Also at this meeting:

  • Speaker Lab Showcase
  • Interaction activity with the question of the day
  • Nugget of Wisdom

Chair Monthly Meeting Program Doug Stevenson

Please Pre-pay for Meeting Attendance To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now Prepaid Registration (by Wed., November 8th at 5 p.m.): $37/members; $52/guests Registration (after Wed., November 8th at 5 p.m.): $47/members, $62/guests. Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

Please Support Our Meeting Sponsor—Experts & Authorities

Bringing more than 25 years of professional production experience to every client we serve, the VIDEO team at Experts & Authorities provides business owners, entrepreneurs and industry influencers the ability to share their message using the most powerful medium available today: VIDEO. Our production services include message development, on camera coaching and strategic campaign development that gets attention and positions YOU as the leader and influencer in your market. Give your business the attention it deserves; take your marketing to the next level… we would love to help!

Contact Lynn Hawks at or her office at 760-863-2200.

Send your recommendations for sponsors to Frank Molinar who chairs the Sponsorship Committee.

LIVING ROOM FORUM: No Living Room Forum in November

CANDIDATE PROGRAM—GAP: A Speaker's Journey to Success Launched

NSA-Arizona kicked off its NEW Candidate Program for 2017-2018, GAP (Growth, Acceleration, Process), at the October 14 meeting. GAP is not about speech content or platform skills… it is about TAKING ACTION and REMOVING BARRIERS, something that every speaker could use!

GAP consists of seven FREE (for Candidates and Members) interactive ZOOM sessions dedicated to execution:

  • GAP meeting schedule: ZOOM remote video sessions on the 1st Wednesday of Nov., Dec., Feb., Mar., Apr., May, June (7:00 p.m. – 8:30 p.m.)
  • GAP Agenda: “Ask the Experts” (30 minutes with a CSP/CPAE) followed by 60 minutes of Personal Challenges/Commitments & Group Interaction. Debbie Allen will be our first expert.

Participants will need to download and install the ZOOM software on their computer prior to the meeting.

GAP Facilitator: Kay Sever. For more information, contact her at 480-223-2230 or via email.

BRAVO Corner

Congratulations to Dan Shinder for making it to professional status! Good job!

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Marla Harr

October NSA-Arizona meeting attendee Marla Harr won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Dan Shinder


John Kulias
Lori DiGuardi
Marie Hall
Quentin McCain
Rachel Isgar
Richard Kullmann
Vered Kogan


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: People for the hospitality committee to set up food the morning of the monthly meetings.

SPEAKER LAB – Cultivate Your Speaking Skills—Reason to be at Speakers Lab #25

Feedback—providing learners with information about their performance.

“Learners need endless feedback more than they need endless teaching.”—Grant Wiggins

Feedback is a skill. It takes time and talent to develop that skill.

NSA-Arizona provides an opportunity for you to have amazing support and feedback from skilled evaluators so that you can become the best speaker possible. We include feedback guidelines for the evaluators and speakers alike. This helps to provide supportive, constructive, and useful advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 A.M. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend twice as a participant, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“Feedback may be a gift, but constructive feedback is an investment.” — Brad Boyson

To claim your spot, contact Natalie Sayer Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers
11/14/2017 Pamela Jett, CSP
NO LAB on November 28. Happy Thanksgiving!

12/12/2017 Les Taylor
NO LAB on December 26. Happy Holidays!

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Rick Olson, Debra Exner, Becky Spohn, Antonio Valles, Natalie Sayer, Liz Recchia.


2017 CSP/CPAE Summit: November 10-12 – Chicago, IL
2018 Winter Conference: February 16-18 – Baltimore, MD
2018 Influence: July 14-17 – Dallas, TX

For details, go to the NSA website


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

In November, Phil Gerbyshak will talk to us about marketing by social media. Well, there's certainly no shortage of social media topics available to you in our library. In fact, I have 44 items that are tagged "social media." Here are some that deserve your attention:

  • How to Become a Social Media Ninja by Melinda Emerson (2013, mp3)
  • How to Leverage Video and Social Media to Grow Your Business by Kristy Spraggon (2014, mp3)
  • It's a Monster! Taming the Chaos of Social Media for Speakers by Erik Lehmann and Bill Guertin (2012, CD)
  • Leveraging LinkedIn by Mel DePaoli (2015, mp3)
  • Pinterest Dynamics: How to Use This New Social Media Powerhouse to Drive Business by Jim Ziegler (2013, mp3)
  • Selling with Social Media: New Techniques for Using Facebook, Twitter and LinkedIn to Get Coaching Clients by Rory Vaden (2010, CD)
  • Using Social Media to Position Your Speaker as a Thought Leader and Influencer by Cindy Hyken (2015, mp3)
  • Zombies No More! Social Media Survival Preparedness for Speakers by Allan Karl (2013, mp3) and finally
  • Convert Lookers to Bookers: Websites that Work Without Spending a Fortune by Phil Gerbyshak (2016, mp3)

Want more ideas? Come talk to me in the break room after the meeting.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Imply, infer – The one who initiates a communication “implies” while a receiver or observer “infers.” “The reader inferred the politician’s actions were immoral. The editorial writer intended to imply that.”

The creator of Word Trippers Tips LINK writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her at

SOCIAL MEDIA MARKETING—How to Effectively Use Hashtags

By Dan Shinder, Marketing Committee Chair

My hashtag is: #donthashtagjusttohashtag.

People incorrectly and ineffectively use hashtags on Facebook (FB), where they don't work the same way as they do on Twitter. The #1 mistake of hashtag use on FB is "generic" hashtags, such as #professionalconsultant or #expertadvisor. The problem is those hashtags are not unique.

Two ways hashtags can be helpful on FB are campaigns and comparisons. Rather than be lost in an endless sea of sameness, use hashtags unique to your brand. In addition, use them to tie multiple posts for a campaign together, such as with #danshinderexpertadvisor. You can also use tags to compare which posts in a campaign are performing the best. Think of the hashtag like a sorting factor of an Excel spreadsheet.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder