The Voice of Professional Speakers in Arizona

November 2018 News Flash

Welcome to the November 2018 issue of the NSA-Arizona News Flash!

President’s Message—Move into 2019 with greater tactics, insights and strategic plans

This is our last meeting till 2019. Can you believe it? How has this year been for you in regards to income? Do you want to move into 2019 with greater tactics, insights and strategic plans on negotiating? Joe Polish said it very well, “How much you charge for anything is your ability to sell it.” I don’t know about you, but I need specific instruction, phrases, and ideas when I’m selling and negotiating services and my fees. I’m a speaker, I'm creative, and I love to develop content. I don’t love negotiating my fees.

I need to strengthen my tactics and get more tools in my toolbox for negotiating and selling myself with more ease and confidence. If you would like that, too, then join us on November 10th when Michael Soon Lee, CSP, comes to turn us into black belt negotiators. His voice is going to sound familiar since he used to be the voice for Voices of Experience. On Amazon, his book on negotiating is rated 4.7 stars out of 5 and has excellent reviews. Hey, there may even be a little martial arts lesson from the stage. I will have to rethink my outfit for the day 😊. I hope to see you all there. Let’s make it a profit-driven NSA-Arizona meeting.

Noelle Stanley
NSA-Arizona President


November 10, 2018
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—Black Belt Negotiating™ with Michael Soon Lee, DBA, CSP

Today, more than ever, professional speakers need to be able to withstand constant pushback against their fees. Speakers who can justify their value to clients and be creative about pricing are busier than ever, but what about everyone else? Did you ever notice that some people seem to be born negotiators, while others are just more reluctant to haggle? Learn the secrets of how to defend your fee from attack by using ancient martial arts techniques. This program will save you tens of thousands of dollars immediately. It will also show you how to deal with people from diverse cultures, as well as others who hire speakers.

Ask yourself if knowing the following would make you more money:

  • How to tell planners your fee is firm in a way they can understand.
  • Get buyers to raise their offer without saying a word.
  • Find out what is really the “bottom line”.
  • Learn how to speak for “free” while making thousands of dollars.
  • Why “win-win” can cost you big bucks.
  • Ways to practice your negotiating skills without risk.
  • How to set a fee that is attractive yet extremely profitable.
  • Why price is the least negotiable aspect of bargaining.
  • Stop “nibbling” on seemingly small items.
  • Gain leverage in bargaining.
  • Why women speakers need to be more aggressive when haggling.
  • Stay emotionally uninvolved in the transaction.
  • Effectively deal with ultimatums.
  • How to respond when people try to renegotiate previously ratified contracts.

Michael Soon Lee, DBA, CSP, has been a professional negotiator for over three decades and has haggled his way around the globe. He has negotiated motion pictures deals, multi-million dollar real estate transactions and even discounts on gas for his car! Dr. Lee will show you how to make thousands of dollars more a year by becoming a world-class negotiator. He is the author of Black Belt Negotiating and dozens of articles on the art of bargaining. Michael is a former President of the NSA-Northern California chapter and former Chair of Voices of Experience.

IN THE KNOW—How to Work with a Bureau or a Speaker Representative with Lindy Rosenson

Speakers are often anxious to learn how to work with a bureau or a speaker representative. Lindy Rosenson, owner of ALR Speakers, will address the most frequently asked questions. We'll discuss questions like these examples:

  • What do the people at the committee table look for and what turns them off?
  • What makes a great demo reel?
  • What are the "no-no's" of networking with fellow speakers and meeting planners?
  • How do I find an agent/bureau/manager and what's the difference? How do I work with each?
  • What endears you to a speaker? What makes you vow to never work with them?
  • Do meeting planners talk to each other?
  • How can I put my name on the short list of "go to speakers"?
  • If I've "blown it" on stage, how do I recover?

Do you have questions of your own? Bring them with you for this casual and highly informative chat!

Lindy was born to put on a show! Her earliest memories are of organizing backyard plays with neighborhood children. As a student manager of the Indiana University Singing Hoosiers, she managed class projects and performed on stages across the U.S. and Europe. After establishing her own network marketing business, she discovered a perfect fit for her management and performance skills in the professional speaking environment. She founded her unique ALR Speakers. While traditional bureaus wait for the phone to ring, Lindy actively searches for the best audiences for her speakers.

Chair Monthly Meeting Program Stephanie Angelo

Please Pre-pay for Meeting Attendance To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., November 7 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., November 7 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

Please support our meeting sponsor, Joel Weldon’s Ultimate Speaking System


Just supposing you had 45 years of speaking experience, had been paid to speak 3,000+ times and you could pass along everything you have learned, in an easy-to-use system, how much could that be worth? That's exactly what the ULTIMATE SPEAKING SYSTEM is. It's used by speakers earning $50,000 a talk, to beginning speakers getting paid $500 a talk and can be used by speakers who haven't even been paid yet. Plus it's GUARANTEED!

Check out the ULTIMATE SPEAKING SYSTEM at or call Joel Weldon at 480-948-5633 to get your 50% NSA discount.


We are back with Session Two of our 2018-2019 Candidate Program. The November session will cover the topic, Area of Expertise, and will focus on developing your core message. Be ready to pick your lane, zero in on your speaking topic, identify your audience, and describe your ideal client.

In order to write your signature speech, you have to identify the problem your client is dealing with, as well as the solution. This is also true for any other program you might need to design. This interactive session with help you gain clarity on picking the right lane for your business.

We are back with Session Two of our 2018-2019 Candidate Program. The November 10 session, led by Dr. Maria Church, will cover the topic, Area of Expertise, and will focus on developing your core message. Be ready to pick your lane, zero in on your speaking topic, identify your audience, and describe your ideal client.

In order to write your signature speech, you have to identify the problem your client is dealing with, as well as the solution. This is also true for any other program you might need to design. This interactive session with help you gain clarity on picking the right lane for your business.

Join us November 10, from 12:15-1:30 p.m. immediately after the regular chapter meeting.

You must be a Candidate member and attend the regular chapter meeting in order to attend the Candidate Program monthly training.

Candidate Program Chair: Dr. Karen Jacobson. Click for more information.

Congratulations to NSA-Arizona’s Newest


Lindy Rosenson


Becky Ohland
Charles Hahn-Lowry
Anutza Bellissimo
Don Ortiz
Tim Minert
Jeff Bliss
Marie Burns
Deyder Cintron


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: People for the hospitality committee to set up food the morning of the monthly meetings or help with clean up after the meeting.

BRAVO Corner

Belinda Goodrich joined a select group of business experts and entrepreneurs from around the world to co-write the book, The Will to Win: The World’s Leading Entrepreneurs and Professionals Reveal Their Secrets to Winning in Life and Business!! After a successful release, Belinda was recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists. Belinda accepted her Quilly® Award in Hollywood on September 21, 2018.

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Peter Moriarty

October NSA-Arizona meeting attendee Peter Moriarty won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.


As our members are celebrating Thanksgiving, there will be no Living Room Forum in November. Mark your 2019 calendar with these upcoming Living Room Forum evenings.

2019 LRF Dates

January 23
February 27
March 27
April 24

We are looking for Living Room Forum hosts. Please contact Debby Raposa if you would like to host an event.

Debby Raposa and Chrissy Barth are co-chairs of the 2018-2019 Living Room Forum committee.

SPEAKER LAB—Cultivate Your Speaking Skills—Reason to be at Speakers Lab #33

Deliberate Practice—A highly structured activity engaged in with the specific goal of improving performance.

“Practice doesn’t make perfect. Perfect practice makes perfect.”
—Vince Lombardi

What does perfect practice look like? Psychologist K. Anders Ericsson studied individuals who had reached the pinnacle of highly competitive fields, such as professional sports and classical music. He found that practice is more important than innate ability in reaching those levels, and the type of practice is important. It needs to be deliberate practice. Two key elements of deliberate practice are having goals for the practice and receiving feedback.

The process in Speakers' Lab includes asking each speaker what his or her goals are for that practice session. Skilled evaluators then provide feedback that is related to those goals. We include feedback guidelines not just for the evaluators, but also for the speakers. This is just part of the supportive, constructive, and relevant advice that is provided through Speakers' Lab.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or a new form of speaking.

“Practice does not make perfect; practice makes permanent.” --Joel Weldon (and others)

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)
November 13, 2018—Natalie Sayer
December 11, 2018—Tyrone Holmes

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2018 CSP/CPAE Summit: November 9-11–Sheraton Bloomington Hotel, Minneapolis, MN
2019 Winter Conference: February 15-17–Renaissance Orlando at Sea World
2019 Behind the Scenes: Video Intensive, April 12-14–Renaissance Atlanta Midtown, Atlanta, GA
2019 Influence: July 27-30–Gaylord Rockies, Denver, CO

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

A big thank you!

I haven't seen (former chapter president) Neil Dempster for a long time, and I was floored by his generous gift to our chapter library! Neil has donated his CD collections from the 2005, 2006 and 2008 national conventions, in their entirety. This gift expands our collection by two years, and replaces missing disks! I haven't taken a count yet, but I estimate 40 new breakout sessions from the 2005 convention and 60 from the 2006 convention. That's somewhere around 100 new recordings for us to learn from! Here are some of the stand-out titles . . .


  • Don't Wheeze—Quote Your Fees with Ease: Earn What You're Worth and More! by Clint Maun, CSP and Kathy Cain
  • How to Get Bookings: 17 Great Ways to Fill Your Calendar by Mike Rayburn and Josh Wainright
  • How to Make $500,000 Per Year as an Enterprise Speaker by Laurence J. Pino
  • The Seven Habits of Seven Humorists . . . How to be Funny on Stage by Ronald Culberson, Tim Gard, David Glickman, Victoria Labalme, Brad Montgomery, and Mark Scharenbroich


  • Tales from the Crypt–How to Keep Your Book from a Slow and Painful Death by Francine Ward and Raleigh Pinskey
  • How to Develop Quality Products on a Shoestring Budget by Regina Clark
  • Avoid the Death by PowerPoint Syndrome with Effective Design and Delivery by Marilyn A. Snyder
  • Presentation Testing: Experience Ground-Breaking Research on Speakers’ Effectiveness by Rebecca Morgan

And lots more! This is great new and renewed stuff, and I can't wait to dig into them. It will take some time to catalog them and I'll add them to the library soon as I can. So stop by the table in the break room and see what we have available! Thanks again, Neil. This means the world to us!

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Members can contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Anecdote, antidote – “Anecdote” is a short account of an incident, a mini-story. “Antidote” is a remedy to counteract the effects of a condition (e.g., poison, disease, etc.). “Telling an anecdote that’s funny is an antidote for boredom.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

FREE Lobster!

People are constantly bombarded. Your messaging in your marketing materials, be it in print or digital, needs to get people’s attention. Did the title of this article do it for you? Everyone has different sensibilities, so it comes down to knowing your existing audience and target market as much as possible. And don’t worry about trying to make everyone happy with one approach. I am married with 11 kids and 19 grandkids, and I can tell you, it can’t be done!

Do what works for you, though, as far as staying within the voice of your brand. Stay genuine to the voice of your brand, and of course to your audience, while using different approaches within those boundaries. Getting out of your own box is a great way to stretch and come up with new ideas. While doing so, always exercise objectivity.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.


Where do you live now? Where are you originally from? Do you share your home with pets or family?

I currently live in Phoenix, Arizona, and was born and raised in a small suburb of New Jersey called Madison. I share my home with my little man, Winston, a 6.8-pound Maltese.

Do you have any hobbies, travels, volunteer work, or other interesting things to share?

I’m fortunate and grateful to have turned a hobby into a fulfilling career. Outside of “work,” I enjoy traveling back east to Virginia to visit family and taking weekend road trips. I also love practicing yoga most days of the week, hiking, reading, attending cultural events, movies, sporting events, and dining out with friends. I volunteer for various causes that I feel passionate about because I would not be where I am today without the support of my community.

What is your speaking specialty?

I am currently in the rebranding phase focusing on integrative and functional medicine and nutrition. In the past, I have spoken on various topics from sports nutrition to mental health. This includes the nutritional management of eating disorders and disordered eating, and corporate wellness.

What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking?

I was a college student who feared public speaking, yet I live and breathe by the motto of getting comfortable with the uncomfortable. I am a registered dietitian-nutritionist (RDN), yoga teacher, and full-time college lecturer at Arizona State University. As an RDN, I own a nutrition consulting and coaching practice called “Nutrition Lifestyle Education.” I serve as a nutrition consultant to sports teams, spas, behavioral health programs, medical and training facilities, corporations, and local and national media outlets as a media spokesperson.

When did you start speaking? When did you join NSA-Arizona?

I started speaking shortly after I became a dietitian and founded my own business in 2004. I joined NSA-Arizona a handful of years ago thanks to a colleague. She was a friend of mine, who was a member at the time and invited me as her guest.

How have you volunteered for our chapter?

I currently volunteer as Co-Chair for the Living Room Forum with my partner-in-crime, Debby Raposa. I have also served as a member of the marketing committee going on my second year now.

For you, what is the best advantage of NSA-Arizona membership?

Tons. I enjoy being around positive, energetic, and like-minded individuals who have a hunger for speaking. I look forward to our monthly chapter meetings as I always walk away feeling inspired. I also enjoy attending the Living Room Forum for its intimate setting and influential guest speakers.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder