The Voice of Professional Speakers in Arizona

November 2020 News Flash

Welcome to the November 2020 issue of the NSA-Arizona News Flash!

Please forward this newsletter to others whose careers benefit by improved skills in speaking and presenting. Some examples are members of Toastmasters, ATD, MPI, ICF, and AZODN among others.

President's Message

November 14th Program—Under the Magnifying Glass: Good to Great Presentations

Candidate Program

Webinar Series for Members

Projects Lab

Speakers Lab—Cultivate Your Speaking Skills

Upcoming Events

Librarian's Notes

Word Tripper from the Platform

Volunteer Spotlight

President’s Message

Welcome to November, which is the month for giving thanks. I hope this message finds you well.


I begin by giving thanks to the many volunteers who have stepped up. They've taken the bull by the horns, and worked diligently to make your organization a true community. They say it takes a village; no truer words could be spoken about our speaker village. We have members selflessly helping members in the Spirit of Cavett which we celebrate each year on November 14th.


Speaking of the 14th of November, we have an incredible program highlighted by Patricia Fripp, CSP, CPAE, and the first woman president of NSA. Her program is, Under the Magnifying Glass: Good to Great Presentations. She is considered THE Presentation Skills expert. I guarantee you will be better on the platform after this program.


Barry Banther, Chair of NSA, asked chapter leaders this month, “What is your chapter doing beyond your monthly meeting to encourage and equip our members?” My answer was, "Outside of our monthly program and breakouts for Candidates and Professional Opportunity, we hold 12 additional events; 8 Project labs, 3 Speaker Labs, and a Happy Hour for a total of 15 chapter events per month." Your chapter is providing you ways to become better on the platform, better in running your business, and better at completing projects to advance you and your business.


We are dealing with challenging times. The best way to overcome these challenges in your speaking business is to become fully engaged with your chapter community. Fifteen opportunities a month to help you. All you have to do–participate.


I give thanks for my health, the health of my family, and pray for the health of your family.


Happy Thanksgiving!


Roger Rickard

NSA-Arizona President, 2020-2021


Saturday, November 14, 2020

Meeting: 9:00 a.m-12:00 p.m.

Click here to register.

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit. No refunds after the early registration deadline.



KEYNOTE SPEAKER—Under the Magnifying Glass: Good to Great Presentations with Patricia Fripp, CSP, CPAE


Every novice and seasoned speaker will find this session entertaining, thought-provoking, and content rich. You will learn specific techniques to guarantee that both you and your presentations get the results you need. You will come to appreciate the focus on word choices, specificity, emotional connection, and clarity in your message.


The presentation is designed to be interactive; some of the audience members will have the opportunity to participate. Willing volunteers will be invited to deliver a small portion of their presentations, and Patricia Fripp will add her laser-focused coaching.


You will learn how to do the following:

  • Connect to every audience.
  • Open every presentation with impact.
  • Improve your stories three ways.
  • Build credibility with specificity.


Patricia Fripp is the ONLY person in NSA to have spoken at well over 350 NSA chapter programs. Attend and discover why many of her clients and NSA members consider her THE Presentation Skills expert.


Companies that want a competitive edge hire Patricia Fripp. She is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills and on-line training expert. When your message must be memorable, your presentation powerful, and your sales successful, in person or online, Patricia Fripp can help.


Patricia was NSA's first woman president. She has won or been awarded the CSP, CPAE, and Cavett award. Kiplinger’s Personal Finance wrote, “One of the best ways to invest in your success is to learn presentation skills from Patricia Fripp.”


Patricia can virtually train everyone anywhere with her interactive online learning system, LINK, on “Powerful, Persuasive Presentations.” Become a great speaker easily, conveniently, and quickly with access to Patricia 24/7.


To learn more about Patricia, check out



Chair Monthly Meeting Program John Iannarelli

PROFESSIONAL OPPORTUNITY: Leverage the Power and Knowledge of the NSA-Arizona Professional Member Community

Facilitated by Elaine Simpson

Join your peers virtually as we develop tangible action items cultivated from the material presented during the monthly meeting. Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us from 12:15-1:30 p.m. immediately after the regular chapter meeting. Please register in advance for this meeting, as it is a different Zoom meeting. After registering, you will receive a confirmation email containing information about joining the meeting.

Attendance at the Professional Opportunity is for Professional Members and Candidates.


Tough Times Never Last - Prepared Powerful Presenters Do! Abraham Lincoln said, "Unless we prepare when opportunity comes it makes us look like a fool." How has 2020 made you look? Three times in his business career Bob Pike has had to start virtually all over again. In this session he will share the 7 strategies he has used to come back stronger than ever - plus the 4 specific things he is doing right now to make 2020 -- and especially 2021 be the years he wants them to be both professionally and personally. You'll learn:
  • The Power of One -- and How to Get It
  • The paradigm shift required for greatness - and why most never make it.
  • How to apply the BDH principle.
Bob Pike is both a CSP and a CPAE -- as well as one of only 5 people who are an ATD CPLP Fellow. Author of 31 books, he built and sustained a multi-million dollar training/consulting business for 37 years before selling it in 2013 for a multiple of seven figures. He continues to write, speak, train, and consult and has worked in more than 25 countries. Bob Pike CPLP Fellow, CSP, CPAE-Speakers Hall of Fame, Chairman/Founder CTT Press, Founder - Training and Performance Forum, Past Chairman of the Executive Board - Lead Like Jesus, Former Chairman of the Bob Pike Group.  


To attend the Candidate Program, you must be a current NSA-Arizona Candidate or Professional Member in good standing and register for the general chapter meeting. The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m.

Register in advance for this meeting as this is a different Zoom meeting. After registering, you will receive a confirmation email containing information about joining the meeting.

As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Roger Rickard.


Platform Excellence

Join us for NSA-Arizona's webinar series with host Kristin Arnold, CSP. Our next webinar is November 23, 2020 at 10:30 a.m. Arizona time. The webinar is free to Professional Members and Candidates of NSA-Arizona. Watch your inbox for the Zoom link.

This month's topic will be Platform Excellence with Glenna Salsbury, CSP, CPAE.

Glenna provides thought-provoking content, powerful stories and practical applications designed to match your goals and objectives. Her high energy, spontaneous humor and life-changing insights provide An Enduring Influence™ for those who experience Glenna. Click here to learn more about Glenna.


Join us on Thursday, November 5, 2020 at 5:00 p.m. for a virtual happy hour and town hall discussion with your peers from NSA-Arizona. Let’s catch-up, network, and create deeper connections!
Bring your own beverage! This happy hour is a free member benefit for Professional Members and Candidates of NSA-Arizona. Check your email inbox for the date and invitation with the link to register.  

Virtual happy hour is a member benefit for Professional Members and Candidates of NSA-Arizona.


Due to COVID-19, Living Room Forum has been canceled until further notice.

PROJECTS LAB for Professional and Candidate Members

Twice a week, you’ll have an opportunity to work on a specific project in a virtual community space via Zoom. There are three concentrated periods of time of 30-35 minutes each. You can use this to work on an article, proposal pitch, book chapter, blog post, client report, etc.


As you're working, you can be muted to the group and with your video on or off, as you choose. Between these highly productive times, there are three mini-breaks. You can use them to check in on any questions or to get feedback, if needed, on your project.

The meeting dates and times are as follows:

  • Mondays from 12:00-2:00 p.m.
  • Thursdays from 8:00-10:00 a.m.

The Hosts are Marla Harr and Michele Redmond.


If you'd like to work on a project, with the support of your peers, email Suzanne or Marla Harr for the LINK 24 hours prior to the session.

Be a "Fly on the Wall" for Brilliant Speakers at SPEAKERS LAB

Would you like to observe while some of the most accomplished speakers in our industry give practical advice to other speakers? Or how about sitting in the back of the audience when other speakers present so you can observe what works? Well that’s what we do at the Speakers Lab and you’re invited!

Our methodology: We ask presenters what their purpose is and what kind of feedback they want or need. We provide feedback in a structured environment that includes guidelines both for evaluators and for speakers. This helps to provide supportive, constructive, and useful advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

We meet on the 2nd and 4th Tuesdays from 9:30-11:45 a.m. We’re starting to offer an evening lab on the 3rd Wednesday of each month from 6:00-8:00 p.m. Both morning and evening labs will include 15-30 minutes for networking at the beginning of the session.

Normally, we would be meeting at NSA headquarters. However, in the current environment,  we have changed to an online format. An announcement regarding the Zoom session for the Lab will be sent to you prior to the Speakers Lab. When you respond to that email, to register for that session, you will be provided with a link.

You may attend these sessions as a Guest. However, if you wish to present at the Lab, you must be a chapter member in good standing. We ask that you attend as a participant twice, before you sign up for time to present.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or a new form of speaking. They can also get feedback about marketing materials, web sites, or a book idea.

Quote of the Quarter:

“The Speakers Lab was the biggest reason I joined NSA-Arizona. You can’t get growth opportunities like this anywhere else.” - Jake White


Next Speaker’s Labs:

Tuesday morning 11/10/2020—9:30 a.m. on Zoom with Joe Contrera

Wednesday evening 11/18/20—6:30 p.m. on Zoom with TBA

Tuesday morning 12/8/2020—9:30 a.m. on Zoom with TBA

Wednesday evening 12/16/20—6:30 p.m. on Zoom with TBA


To present and get feedback on your content, email Natalie Sayer and put “Speakers Lab” in the subject line.

***Must have attended at least twice before presenting.


NSA-Arizona Speaker Lab Leadership Team: Jake White, Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


Winter Workshop 2021: February 26–February 28, 2021–Atlanta, GA

Influence 2021: July 10–July 12, 2021–Caesar’s Palace, Las Vegas, NV

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor

When we had our meetings at NSA HQ, you would invariably see me with my friend Fran Lowell. She and I would always take our spot in the front row, right-hand side. It may have appeared that we were an inseparable pair.


I met Fran at a Starbucks in Scottsdale, and learned that she had taught public speaking at Hawaii Pacific University. Within two years she had led their team to a national competition when previously they couldn’t make regionals. I brought her to her first NSA-Arizona event–a Living Room Forum at Neil Dempster’s house. Since then, she and I hardly missed a meeting.


I’m sorry to say that Fran passed away peacefully on the morning of October 7. Please know that you all meant a lot to her. She thrived on the energy that each of you bring. A college teacher, and mother of two daughters (Lisa and Leslie), she was my coach as well. She helped me prepare for my presentation at Speakers Academy 2014; she was a stern taskmaster, but the hard work paid off. I’ll always be grateful for my friend Fran, who worked to make me a better person.


I have come into possession of some of her library. She had many books on speaking, presentation, persuasion, and relationships. In her honor, I will make this collection available to our chapter. Some of the titles include:

  • The E-Myth by Michael Gerber
  • Never Eat Alone by Keith Ferrazi
  • The Success Principals by Jack Canfield
  • Elevating Your Elevator Speech by Dave Sherman
  • Effective Business Presentations by Judy Jones Tisdale
  • 101 Ways to Captivate a Business Audience by Sue Gaulke
  • Endless Referrals by Bob Burg
  • Dig Your Well Before You’re Thirsty by Harvey Mackay
  • Speak and Grow Rich by Dottie and Lilly Walters
  • Persuasive Speaking Mastery (CD set) by Arvee Robinson
  • The Wealthy Speaker by Jane Atkinson


I’ll compile a full list. Please contact me if you’re interested in borrowing one or more items. Remember that your chapter lendin’ library is open for business, and the post office delivers.


Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!


Voluble, volatile – “Voluble” is characterized by a ready flow of speech. “Volatile” means tending to break out into violence, liable to sharp or sudden changes. “Two glasses of wine made him voluble and three made him downright nasty and volatile.”


The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her via email.


Don Thoren, CPAE, CMC

Where do you live now? Where are you originally from? Do you share your home with pets or family? I've lived in Phoenix, Scottsdale and now in Tempe for many years. I grew up on a cattle ranch in Wyoming. My horse was named Lady and my dog, Queenie. Currently, Kathleen and I have three dogs we love dearly.

Do you have any hobbies, travels, volunteer work, or other interesting things to share? When I was younger, I loved riding dirt motorcycles in the desert. A Honda 175R was my favorite cycle. We had a motor home and pulled the motorbikes behind and traveled throughout the western states.

What is your speaking specialty?

I have had several. My first mentors were Cavett Robert and Zig Ziglar. From them, I learned the showmanship side of speaking and how to use humorous stories. I began with mostly motivation for Associations. Later, I focused more on the corporate market with presentations on planning and communication. I learned a lot from psychologists and strategic thinkers that most of my typical audience members would never read or completely understand. I saw my role as studying great ideas from thought leaders much smarter than me. I then translated their principles into actions my audience members could implement and benefit from.

What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking?

I left the Army as a training officer and was hired by General Electric on a three year management training program. The program was one of the best in the world at the time. I was introduced to hiring, union relations, employee development, and communication. I became a manager in manufacturing and loved the action. I returned to HR to create and implement results oriented training courses that were tied to improving business results. A still do a little bit, but I sure wish it was more. Currently, I do mostly executive coaching and speech writing and coaching. Also, I am developing an internet based training program titled, Moving Up by Managing Up.

When did you start speaking? When did you join NSA-Arizona?

My first speaking was in high school speech contests and I was hooked. Living in Phoenix and being mentored by Cavett Robert, I actually helped him launch NSA in the early 70’s. We had created the Phoenix Summer Sales Seminar as a precursor to NSA. I served my turn as National President and was in the first class of CPAE'S, now called the Speaker Hall of Fame.

How have you volunteered for our chapter?

I can’t think of a role I haven’t played in the chapter. The friendships developed in chapters are the backbone of NSA.

For you, what is the best advantage of NSA-Arizona membership?

Old friends and new ideas.  An unbeatable combination. I can hardly wait until we meet together again–I miss you!

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by the 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder