The Voice of Professional Speakers in Arizona

October 2017 News Flash

Welcome to the October 2017 issue of the NSA-Arizona News Flash!

President’s Message

Wow, what a great way to kick off the 2017/2018 chapter year, AKA Speakers U! We had an epic meeting on September 9, where we unveiled our new program agenda. The meeting was filled with interaction, inspiration, and insight. We kicked off with an introduction of your board of directors:

  • Noelle Stanley, President Elect and Living Room Forum Chair
  • Dr. Larry Emmott, Past President and Membership Chair
  • Frank Molinar, Vice President and Sponsorship Chair
  • Natalie Sayer, Treasurer and Speakers Lab Chair
  • Kay Sever, Candidates Program Chair
  • Roger Rickard, Fundraising Chair
  • Doug Stevenson, CSP, Programs Chair
  • Lisa Maurer, Speakers Bootcamp Chair
  • Naomi Rhode, Chapter Sage

In addition to the board of directors, Becky Spohn is Special Events Chair and Dan Shinder is Marketing Chair. If you would like to support any of the above efforts, please contact the chairperson directly.

Lisa Maurer facilitated a great activity for goal setting and getting to know each other better. Tanner Gers was our showcase speaker who gave a preview of his TEDx talk that he had been practicing in Speakers Lab. And then, Jim Cathcart, CSP, CPAE, hit the stage, capturing all of us with his sincerity, wisdom, and skill.

Naomi Rhode, CSP, CPAE, CSPGlobal, finished up our meeting by sharing nuggets of gold she acquired during her highly successful speaking career.

Comments from the evaluations include:

  • “The new format was awesome! Lisa and Tanner set the stage and bar very high! The energy in the room was great – like when I first joined. Looking forward to October.”
  • “I’ve had a value-packed day! I had fun! I’m even more prepared to begin my professional speaking journey!”
  • “Loved all the new ideas and changes. Fresh look on things. Great job!”
  • “It’s going to be a great year!”

Thank you to all of the members who served to make the meeting such a huge success! I can’t wait to see you at the October meeting, where we will have Marquesa Pettway, CSP speaking on The Profitable Lifestyle Speakerpreneur Business.

Dr. Maria Church
NSA-Arizona President


October 14, 2017
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m. - 12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—The Profitable Lifestyle Speakerpreneur Business with Marquesa Pettway CSP

Marquesa Pettway, CSP, shows you how to create a Speakerpreneur™ Biz Lifestyle which allows you to leverage your expertise, knowledge and platform (online and offline). You’ll answer the Critical Questions that result in your Speakerpreneur Biz reality.

You will:

  • Develop influence online and offline to make all the difference
  • Comprehend what you are really selling as a speaker—hint: it’s not a speech!
  • Grasp the Profitable Resources
  • Discover your Six Figure Signature System—the money maker of your business (It’s the steak of your business as a speaker.)
  • Understand what some professional speakers skip that leads to financial havoc
  • Realize how to create Multiple Income Streams with one expertise
  • Learn how to leverage every presentation
  • Determine whether you are a Speakerpreneur™
  • Leverage the Virtual Business
  • Plus, so much more . . .

Former CNN Associate Producer, now Business Reinvention Expert, Marquesa Pettway CSP turns entrepreneurs into Six Figure Speakerpreneurs. Her SpeakerBlueprint Signature System results in a highly influential platform.

She created the “Speaker’s Toolkit” column for Speaker Magazine, is a syndicated columnist for TV, and she is a professional speaker, speaking all over the world. Having founded the National Center for Speakerpreneur Training, she is its chief coach and serves as the Live Broadcasting Host for Women Speakers Association.

Ms. Pettway has coached hundreds of entrepreneurs and professionals since 2005. MSNBC, New York Newsday, Toastmasters International Magazine and others recognize her as an expert. She was a co-chair for the National Cavette Institute Team and BlackNSA Chair. A past NYC Chapter board member and a 10-year NSA member, she’s also been a New York City Resident for 22 years!

Chair Monthly Meeting Program Doug Stevenson

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now
Prepaid Registration (by Wed., Oct. 11 at 5 p.m.): $37/members; $52/guests
Registration (after Wed., Oct. 11 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline.
Please notify us if you require any special needs for the meeting.

LIVING ROOM FORUM: Social Media On Steroids: Start from Where You Are!

Date: Wednesday, October 25, 2017
Time: 6:00 to 8:00 p.m.
Topic: Social Media On Steroids: Start from Where You Are!
Format: Discussion
Facilitator: Dan Shinder
Venue: Piestewa Fwy. & Lincoln Dr.

Dan Shinder has built a brand that now has about one million active followers on social media. He’s done it 100% organically—without boosting posts or buying ads. For 4 years, he’s been teaching effective social media marketing to businesses, organizations, entrepreneurs and people in the arts community all over the world. Join him for a revealing, eye-opening, forehead-slapping, enlightening NSA-Arizona Living Room Forum session of fun social media marketing training. It’s guaranteed to change your game, no matter what business you are in. Nor does it matter what stage of social media marketing aptitude you currently have. Start from where you are! Dan says, “If you are serious about your marketing, get serious about how you do it!”

Dan Shinder teaches social media marketing to entrepreneurs in and outside the music industry, multimillion dollar corporations and non- and for-profit organizations all over the world, in person and online.

In January of 2013, Dan founded the online media company Drum Talk TV, an online community around the culture of drumming and percussion. With his Social Media On Steroids business, Dan shares exactly how he turned Drum Talk TV from an idea into a profitable business. He grew it to have a global presence with about 1 million active followers in over 100 countries. Using social media marketing strategies he developed on Facebook, he reaches 20 million people a month organically. And he does it all without paying for advertising or boosting posts.

Registration: $15 members $25 guests
Registration and payment required by Monday, October 23; no refunds.
Light dinner served; seating limited.

or call 480-968-7443

Congratulations to Laurie Battaglia

September NSA-Arizona meeting attendee Laurie Battaglia won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Bravo Corner

Congratulations go to Liz Recchia for becoming a professional member of NSA! Good job, Liz!

Congratulations to NSA-Arizona’s Newest

Liz Recchia

Lynette Charity
Alan Gleghorn

Aliyah Muhammad


Volunteering gives you the chance to get to know your fellow NSA-Arizona members and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteer copywriter to support our chapter.

Contact Dr. Maria Church or Gwen Henson.

SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to be at Speakers Lab #23

Refine—remove impurities or unwanted elements from (a substance), typically as part of an industrial process.

“I’m becoming more and more myself with time. I guess that’s what grace is. The refinement of your soul through time.”—Jewel

Is there an area of your speaking or speaking business that would benefit from some refinement?

NSA-Arizona provides an amazing opportunity for you to have amazing support and feedback so that you can, through refinement, become the best speaker possible. Come join us at Speakers’ Lab and experience the valuable feedback and encouragement for you to improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 A.M. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“The best way to refine an interpretation is by getting out and performing.” —Joshua Bell

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

10/10/2017 Vicki Sandler
10/24/2017 Don Thoren, CPAE
11/14/2017 Pamela Jett, CSP
NO LAB on November 28. Happy Thanksgiving!
12/12/2017 Les Taylor
NO LAB on December 26. Happy Holidays!

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens, August 9, 2016

NSA-Arizona Speaker Lab Leadership Team: Rick Olson, Debra Exner, Becky Spohn, Antonio Valles, Natalie Sayer, Liz Recchia.


2017 CSP/CPAE Summit: November 10-12, 2017 — Chicago, IL
2018 Winter Conference: February 16-18, 2018 — Baltimore, MD
2018 Influence: July 14-17, 2018 — Hilton Anatole, Dallas, TX

For details, go to the NSA website


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

Our keynote presenter, Marquesa Pettway, is all about reinventing your business and vision that supports your life: “a lifestyle biz.” Doesn’t it sound better to have a business that serves your goals rather than having a business that runs you? Here are some suggested titles to help you to reach that end:

Build Your Own Private Social Network by Mark Sylvester (2009 CD)
The Easy Attraction Mastery Process by Stacey Hall (2014 mp3)
Entrepreneurship: Grow Your Speaking Business by Kevin Harrington (2014 mp3)
How to Build Your Speaking Empire for Higher Profits (2008 CD)
How to Generate Multiple Revenue Streams While Living in Barcelona by Verne Harnish (2016 mp3)
Reclaim Your Schedule, Recharge Your Life by Valorie Burton (2009 CD)
Re-inventing Yourself for Career Longevity as a Professional Speaker by Damian Mason (2015 mp3)
Reinventing a Speaking Career: Repurposing, Refreshing, Reentrenching by Thom Winniger (2008 CD)

Interested in any of these titles, or want to explore more on the topic? Come see me in the break room!

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.

MARKETING CORNER: Social Media Marketing—3 Tips to Get Immediate Results on Social Media!

Dan Shinder, NSA-Arizona Marketing Committee Chair

These three tips make your posts more effective from the moment you use them. Since there are 2 Billion monthly users on Facebook, we’re using it as the example foundation.

Every post should have:

  1. A Question
  2. A Description
  3. A Call to Action (CTA)

This creates engagement, while giving you the opportunity to learn about your audience. You then send them to [fill in the blank] with a call to action. This could be to sign up for a newsletter, go to a landing page on your site or anything!

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona’s own Marketing Committee Chair. Visit his website Social Media on Steroids.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Disinterested, uninterested – “Disinterested” means to be impartial and unbiased. “Uninterested” means not interested, bored, indifferent. “She was disinterested in the outcome of the dispute and therefore made a great mediator. Her partner, however, was completely uninterested in the case and walked away from it.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her at

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder