The Voice of Professional Speakers in Arizona

October 2018 News Flash

Welcome to the October 2018 issue of the NSA-Arizona News Flash!

President’s Message—“Unlimited Possibilities” in business and life

We kicked off the year with a thought-provoking meeting with presenters Karen Russo and Frances Rios. I loved Karen's concepts that money needs rhythm and flow, and setting up more rituals with our money. Giving on Monday, and receiving and reflecting on Friday, was a great way to create more rhythm and flow with my money.

From Frances, I was able to gain new insights on approaching my female clients and the decision makers of companies. By more clearly understanding what their top needs and concerns are, I'm able to shift my message and fill more needs of those corporations. I'm also looking at W Certified Companies (employers committed to women's advancement) for some of my work.

A large part of the speaking business is understanding the problems that our individual clients and corporate clients have. When we do, we can more easily solve their problems and show them solutions that they are not able to see. NSA-Arizona continues to open my mind to new ideas and concepts, helping my marketing mind spin with new ideas for more profitability.

My theme of the year is “Unlimited Possibilities” in business and life. Part of creating unlimited possibilities is having a team of people supporting you on actions to take to reach specific business goals. In the meeting, we continued with our second discussion on accountability partners for the year.

Each member was asked to pick an accountability partner. They can speak with their partner at the monthly meeting or on the phone each month. Their partner would support them with their top business goals for the year. At future meetings, we'll share success stories, discuss action steps with our partner and ask for resources needed to meet our goals. That could look like asking members for services or ideas for projects.

An important aspect for the year as we grow our businesses and speaking clients is also growing in our relationships and having fun while we do it. I’m looking forward to a dynamic meeting with Joe Polish in October. If you want to increase revenue and open your mind on ways to market your business, register early because it's going to sell out. Come listen and have fun with the proven leader on marketing, Joe Polish.

In Unlimited Possibilities,
Noelle Stanley
NSA-Arizona President


October 13, 2018
Networking/Breakfast: 8 a.m. - 9 a.m.
Meeting: 9 a.m-12:30 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.


How to make your life and your speaking career ELF! (Easy-Lucrative-Fun!)

Yes, it's true. There's "ONE THING" you can start doing immediately that not only can, but will, take your speaking career and your life to a whole new level of success.

As a dead broke carpet cleaner from Tempe, Arizona, generating $2,100 a month, Joe went to making a speaking fee of $50,000. He developed a high level group of 27 entrepreneurs who come from around the world to Tempe for three meetings. They each pay him $100,000 a year to be in his presence. Oh, and 247 other entrepreneurs pay him $25,000 a year to come to three other meetings in Tempe. You do the math. That's over $8 million a year from just one part of Joe Polish's business enterprise called Genius Network.

Joe created his empire, his success, and his wealth because he discovered—"THE ONE THING!"

When you hear Joe's presentation, you, too, will not only know the one thing, you'll know how you can do the following:

  • Create a Consumer Awareness Guide.
  • Do education-based marketing.
  • Can and clone yourself.
  • Develop the power of a free-recorded message.
  • Learn how to create your own Genius Network.
  • Start or improve an existing podcast. (Joe's podcast has over 6 million downloads).

Plus, Joe is going to provide you with detailed handouts and a specific doable plan of action. You'll also receive access to hundreds of hours of his podcast with some of the world's most successful entrepreneurs, speakers and authors. Oh, and by the way… he's not going to try to sell you anything except using "THE ONE THING!"

This is going to be a mind-expanding experience. So, if you're content to stay exactly where you are right now, don't plan to be in the room. However, if you're ready for "ELF," open to innovation, and a shift in your thinking, you'll feel thrilled that you attended the October 13th presentation. And you'll have learned "THE ONE THING!"

In just the span of three years, Joe went from physically cleaning dirty carpets, to coaching and mentoring over 9,000 carpet cleaners worldwide. He uses innovative techniques that had never been seen before. Today, Joe Polish is the President of Piranha Marketing and Founder of Genius Network, which has over 247 members worldwide. They each invest $25,000 every year to be in the group. Plus, he's the Co-Founder of GeniusX, with 27 members investing $100,000 a year to be in this highly exclusive group.

IN THE KNOW—Fireside Chat with Karen Nowicki from Phoenix Business RadioX

Karen Nowicki shares what it takes to be successful in radio/ a Radio Host and as a Featured Guest. This Q&A Style Program gives us the opportunity to dig deep into the radio/podcasting topics that few media professionals are willing to share.

Led by NSA-Arizona Program Chair, Stephanie Angelo, we’ll discuss how to do the following:

  • Position yourself as a thought leader and industry expert.
  • Know how to use current events and trending topics.
  • Develop "pitch" chops—what is media really interested in?
  • Increase your visibility, while shining the spotlight on others.
  • Create engaging content through the art of storytelling.
  • Leverage your media exposure by giving it legs.

A successful author and speaker, Karen Nowicki, is also the creator of Deep Impact Leadership. She's been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, MomTime TV, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. As a regular contributor to many print and online magazines, she's had articles and blogs published for spiritual wellness, leadership, business and education.

Please Pre-pay for Meeting Attendance To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now Prepaid Registration (by Wed., October 10 at 5 p.m.): $37/members; $52/guests Registration (after Wed., October 10 at 5 p.m.): $47/members, $62/guests. Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.

Chair Monthly Meeting Program Stephanie Angelo

Please support our meeting sponsor, SNEAKY BIG!

Introducing big city productions, without the big city problems. Introducing SNEAKY BIG!

SNEAKY BIG presents world-class production facilities in Scottsdale. With three versatile sound stages, fully integrated facilities and a talented staff, SNEAKY BIG has the tools and the passion to bring your vision to life. We have the facility, skills and team to handle your next project, all under one roof.

Contact: David Sinuk, 480-781-2812

CANDIDATE PROGRAM—Candidates, are you ready to jumpstart your speaking career?

Starting on October 13, the NSA Arizona chapter is kicking off a new and improved Candidate Program - The G.A.P. - (Growth Acceleration Process). These sessions are a benefit INCLUDED with your Candidate program as long as you attend the monthly chapter meeting. Each interactive session will follow the monthly meeting and feature one of our chapter's expert speakers sharing tips and answering questions about your most important concerns. As a Candidate you will have opportunities to participate and practice your skills by becoming a facilitator for a session, sharing your successes or being highlighted in a GAP monthly showcase.

GAP sessions will follow our monthly chapter meetings and will run from 12:15 pm to 1:30 pm. Plan to attend our monthly meetings and stay for ALL six sessions. There will be prizes at the end for those with perfect attendance. This program is designed for you and by you, based on concerns and topics of interest gathered from Candidates. You can't get this kind of personal coaching and instruction anywhere else!

The First Session will provide you with answers to help you unpack your business. If you ever felt overwhelmed with everything you need to do and wondered: How do I transition careers? What type of business do I set up? Who do I need on my team? Where do I get my speaking events? We’ve got answers for you!

The GAP kickoff session on October 13 will be led by Dr. Karen Jacobson. As an expert in neuroscience and communication, she is the author of Power Conversations, the first book in a series representing her “High-Performance Triad,” a trademark-pending, effective strategy for creating YOUR highest edge.

Join us for The ABC’s of Unpacking Your Speaking Business

You will have many takeaways that will help you jump-start your path to success! Make sure to register for the GAP when you register for the monthly meeting. See you October 13!

Dr. Karen Jacobson is the Chair of the Candidate Program

LIVING ROOM FORUM: Product Development for Speakers

Date: Wednesday, October 24, 2018
Time: 6:00 to 8:00 p.m.
Topic: Product Development for Speakers
Format: Discussion
Facilitator: Belinda Goodrich
Venue: Home of Marla Harr

Join us this month to learn why having passive sources of income are crucial in the speaking business. Belinda Goodrich elaborates on her presentation at Influence 2018.

Cost: $15 members $25 guests
Registration and payment required by Monday, October 22.
Light dinner served; seating limited; no refunds.
RSVP HERE or call 480-968-7443

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart at to be included in Bravo Corner.

Congratulations to Randy Goruk

September NSA-Arizona meeting attendee Randy Goruk won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.

Congratulations to NSA-Arizona’s Newest


Brandie Beane
Miriam Spinner
Michael Owen
Patti Crowley
Leslie Cain
Ryan Paul Johnson


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help set up the food the morning of the monthly meeting.

SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to be at Speakers Lab #32

Bury the Lead—Open with details of lesser importance while postponing more significant elements.

“It is a paradox that every dictator has climbed to power on the ladder of free speech. Immediately on attaining power each dictator has suppressed all free speech except his own." —Herbert Hoover

I like that quote, but it has little to do with what follows. We often fall in love with a quote or an opening that doesn’t fit. Your ideal opening may already be present but buried within your speech. NSA-Arizona provides feedback from skilled evaluators who can help you identify what to put in, what to leave out, how to open and how to close.

We include feedback guidelines not just for the evaluators but also for the speakers. This is just part of the supportive, constructive, and relevant advice that is provided through Speakers Lab.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business. No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers (subject to change)
October 9, 2018—Natalie Sayer
October 23, 2018—Naomi Rhode

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2018 CSP/CPAE Summit: November 9-11–Sheraton Bloomington Hotel, Minneapolis, MN
2019 Winter Conference: February 15-17–Renaissance Orlando at Sea World
2019 Behind the Scenes: Video Intensive, April 12-14–Renaissance Atlanta Midtown, Atlanta, GA
2019 Influence: July 27-30–Gaylord Rockies, Denver, CO

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor, Chapter Librarian

The One Thing.

I've heard this a bunch of times: "If you get just one good thing from a class, book, seminar, then it was worth it." So I grabbed a few items from our library and listened for the one good thing that I could get from each breakout session.

From NSA Tonight (2011 convention) with Jeffrey Gittomer in an interview with Steve Rizzo: "One day I'm having breakfast with a young kid, and he goes, 'Where is the money in the speaking business?' I said, 'I don't really know where the money is. When I started in doing what I was doing I just did what I loved, and the money just kind of showed up.' He goes, 'Yeah, yeah, but where's the money?' So I checked him off, and you need to check yourself off, if you're looking to find money in the speaking business. But if you do what you love, the money will show up."

Also on NSA Tonight with Mike Rayburn: "I like to ask a two-word question to help me determine if I'm making the most of my speaking career. That question is 'What if?' When you ask that question, you open up the possibilities. 'What if I could do that?' People say, 'No, that's nuts,' you say, 'You're right, that's nuts. But what if I could? What would that look like?' When you ask that question, the interesting point is you're not obligated to do it. Counter-intuitively, this is the power behind the question, 'What if?' There's nothing on the line, there's no consequence. Therefore absolutely anything is possible. More importantly, you are now no longer looking for reasons you can't. This will make all the difference in the world."

From 12 Ways to Get the Media to Chase You for Interviews with Jess Todtfeld (2015 convention): The elements of Jess' Sound Bite Quote System include using bold, action-oriented words like "astronomical," or "disgusted." He recommends you use cliches like "level the playing field," or "sound the alarm." You could add emotion like "tremendous amount of shame," or "the struggle." Include specific examples, such as, "Insurance companies will aggressively dispute the treatment." Use absolutes in your sound bites, especially three or more of them, like, "To be physically fit you need agility, endurance, strength, coordination, and mental focus." Humor is always beneficial, but when in doubt leave it out. When you use rhetorical questions, you get to ask and answer your question. You can also use analogies, like, "The system is being held together by BAND-AIDS®." Put two to four of these into your media sound bite to increase the odds of a reporter using them. Download Jess' handout here.

From See Your Name Everywhere with Social Media with Pam Lontos: Update your website with the following page: in addition to your "about us" page, add an "about you" page. Write that page in the second person, all about your clients. When they read the "about you" page, they say, "Yeah, this is me! They get me! Since they get me, I want to read about them." So they go to your "about us" to learn who you are. Then they go to your products page, and then your checkout page. Social media publicity gets your prospects to your "about you" page.

From Bankable Humor with Pat Hazell (2007 convention): Carry a notebook with you at all times to capture your ideas. A great idea may come to you but if you don't capture it, chances are you will forget it. (Note: I use Evernote on my phone instead of a notebook.)

I got these from a random sampling of breakout sessions. What one idea will you glean when you check out a CD from your lending library?

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Undo, undue – To “undo” is to reverse the doing of, to open or unfasten, or to bring to ruin. “Undue” means excessive, unjustifiable, improper; not yet payable. “If you undo my buttons with undue haste, they will pop off!”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact her here.


By Dan Shinder, Marketing Committee Chair

Video, Video, Video!

The number one way to get your message out to more people with the most effectiveness is video. Video gets three times more reach and five times more engagement than static posts of just images. No one cares about headshots. People want to see you in action. A short clip of you at the apex of one of your speeches with an audience, or a video blog will always go much further.

Video drove over 70% of all online sales in 2017. You don’t need a production company or fancy equipment to get your video message out there. Smartphones and tablets are fine. People prefer to receive information by video. It’s also the number one way to build a stronger relationship with your following and target market. Facebook Live, YouTube Live, recorded videos on those and other platforms, your website—the tools you have today are astoundingly in abundance. But they only work if you use them, and use them effectively.

Dan Shinder teaches social media marketing to entrepreneurs and corporations and contributes to NSA-Arizona’s social media marketing. Visit his website Social Media on Steroids.


Where do you live now? Where are you originally from? Do you share your home with pets or family?

I live in a condo, which I just purchased (it closed on my birthday) in the Scottsdale Airpark area. I came to Scottsdale 38 years ago from Brooklyn, NY. My dad lives with me here.

Do you have any hobbies, travels, volunteer work, or other interesting things to share?

I am a sci-fi/fantasy fan, a drummer, and I've just started to get into cooking. I've discovered that if you just follow the recipe, food tastes pretty good. I try to get to Las Vegas three or four times a year. I travel for business doing employee benefits fairs in the fall. As a result, I've had the chance to see some interesting (and some not so interesting) places. About six years ago, I went to India for a wedding, like a Seinfeld episode. I once went on a cruise as a guest lecturer and got a boat ride from Boston to Bermuda.

What is your speaking specialty?

Personal finance, especially education programs for 401k investors. I also lead virtual classes and tutoring to help folks pass the stockbroker license exams.

What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking?

I was a licensed stockbroker at Charles Schwab for 8.6 years. I know that so precisely because that's what it said on my severance package. I'm now writing a test preparation textbook for the new stockbroker license exams.

When did you start speaking? When did you join NSA-Arizona?

I began speaking in 1997 when I taught a class about online investing at Scottsdale Community College's non-credit department. I wanted to turn that into a full-time business, but couldn't connect the dots. I found out about NSA and attended my first chapter meeting as a guest in 2001.

How have you volunteered for our chapter?

I have the honor of taking care of the chapter's lending library. As you know, the recordings of the national convention's breakout sessions since 2007 are available on CD and since 2013 can be download as mp3s. I use an iPad app to keep track of what's been checked out, and allows me to search by topic, presenter, and so on. It's great for me, because I get first crack at hearing the new stuff. I also write a little column for the chapter newsletter and then help edit the newsletter before it's published.

For you, what is the best advantage of NSA-Arizona membership?

I get to hear world-class presenters deliver their best stuff on a regular basis. Some of that skill rubs off after a while. When I did an audition to stockbroker license classes, I blew them away. I learned from the best of the best, and now I've carved a niche for myself.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart at or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder