The Voice of Professional Speakers in Arizona

October 2019 News Flash

Welcome to the October 2019 issue of the NSA-Arizona News Flash!

President’s Message—What do you fear the most?

What is it you fear the most? Probably not lil’ zombies coming to your door with an insatiable need for sugar. But, their pending arrival is a reminder to ask the question about what you fear the most. Is it heights, death, dying, loss, or failure? Once identified, what can you do about it?

Last month, Dr. Jaime Hope explained how to use our innate abilities to leverage the stress our fears bring into a more powerful purpose. Dr. Marcia Reynolds gave us the tools to defuse the emotion of fear (and others) and re-wire our brains for peak performance. And, Antonio Valles was our first SoU (Stories of Us) volunteer. He inspired us, in the heat of it all, to trust ourselves and replace the "What If?" with a "Why Not?"

Not exactly a fear, but a very high level of concern hits me this time of year… the start of the 4th quarter. Are my business plans clear, focused, and strategically aligned to advance forward in fulfilling my purpose when the New Year arrives? Are yours? Do you know what you need to do and how to get it done?

Here are four ideas to take action on:

  1. Don’t miss the October 12 meeting where Jeffrey Hazlett breaks down how to build a speaking empire.
  2. Pack Lynne Wellish’s home at the next Living Room Forum for an insider’s grasp of getting the money monkey off your back.
  3. Refine your message with professional coaching at Speakers Lab.
  4. Make time to serve and connect with other chapter members—engagement inevitably creates growth.

The zombies are coming, as are new challenges, stresses, and possibilities. Dig deeper with your NSA-Arizona chapter. Let’s create and capture opportunities, fill our calendars and fulfill our missions… before another year sneaks up on us.

Frank Molinar
NSA-Arizona President


October 12, 2019

Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-12:00 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—How To Grow a Speaking Empire with Jeffrey Hayzlett, CPAE

Do you want to know how to leverage your platform? Learn how Jeffrey Hayzlett took his books and speaking platform to a new level by influencing the media. Find out:

  • How to book 150+ keynotes/year
  • How we landed a prime-time television show
  • How we leverage every show and every speech to get more events and more speeches
  • How social media accounts for most of our leads and bookings
  • How we use our branding to make sure we are seen in the best positioning
  • How we turned a TV show into a Business Network

That is just some of it. Because the biggest thing we will do is answer any and all questions you may have about how we do things. Such as, what works and what has failed miserably. So bring your questions, any and all. Ask whatever you want and we will be glad to share. We will show you EVERYTHING— our marketing samples, our marketing plan, contracts, tweets, social media activation worksheets—anything and everything.

We won't have all the answers or the "right" way to do things. But what we do works for us and we are glad to share how we do it. And if there is something you can borrow or learn from, well, that is great!

Jeffrey Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. He's the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. In addition, he's the business podcast host of The HERO Factor Podcast on C-Suite Radio. A well-traveled public speaker, he's a former Fortune 100 CMO, and has authored numerous best-selling business books. As a leading business expert, Hayzlett is frequently cited in magazines and shares insights on television networks. A turnaround architect of the highest order, he's a maverick marketer and c-suite executive. He delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

Chair Monthly Meeting Program John Iannarelli

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now Prepaid Registration (by Wed., October 9, at 5 p.m.): $37/members; $52/guests
Registration (after Wed., October 9 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.

Thank you to our sponsor—Debbie Allen’s Highly Paid Expert Workshop

The Highly Paid Expert Workshop is a highly informative, fun and motivational 3-day event held in Scottsdale, AZ on November 21-23, 2019. Learn how to turn your speaking business into a highly paid expert business model with multiple income streams. Learn more here.


Year two of our newly revamped Candidate program is off to a great start!

September session had wonderful attendance and was led by NSA-Arizona board member and Dean of Candidate Program, Dr. Karen Jacobson. We focused on creating a speaker media kit, primarily a speaker one sheet that would help you gain visibility.

Our October 12, 2019 meeting will continue with business marketing. It will feature a special interview and Fireside Chat with NSA Hall of Fame Speaker, Jeffrey Hayzlett, CPAE. Jeffrey will answer questions on building your speaking platform. Do you have a burning question that you might want answered? This is a time to send it in. To be included, questions must be relevant to all speakers rather than just your personal platform. Please email by October 5, 2019.

Jeffrey Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network. Hayzlett is a well-traveled public speaker, turnaround architect of the highest order, a maverick marketer and c-suite executive. He delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

Remember, you must be a current NSA-Arizona Candidate member in good standing and register for the general chapter meeting in order to attend the Candidate session. The Candidate session follows our monthly chapter meetings and runs from 12:15 p.m. to 1:30 p.m. As always, we’d love your feedback on your experience so far and what additional topics you might want to include in future sessions. Email Dr. Karen Jacobson.

Make sure you join us, you don’t want to miss this! Align, Engage, Lead!

Candidate Facilitator: Dr. Karen Jacobson.

PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona Professional Member community

Facilitated by a Professional member

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.

LIVING ROOM FORUM: Get the Money Monkey Off Your Back and Be a Better Speaker

Time: 6:00 to 8:00 p.m.
Topic: Get the Money Monkey Off Your Back and Be a Better Speaker
Format: Discussion
Facilitator: Marie Burns
Venue: Home of Lynne Wellish, 16th St. and Glendale Ave.

Do you know how to get the money monkey off your back?

Do you understand how much money issues impinge on your creativity and your ability to be motivated and motivational as a speaker?

Would you like to change financial distress into financial de-stress?

Join us to find out the three keys to financial sanity.

You will leave this Living Room Forum with your next best step clearly identified. While you can’t plan for all the crazy things life brings, you can focus on what you control.

Our speaker shares tools and techniques you can use to implement improvements in your financial life immediately.

Marie Burns, CFP®, has been advocating for financial health for 20 years. She writes, speaks, hosts a podcast, and has an advisory practice. She will advise you on how to best share your passion and talents with the world by first getting your financial house in order.

Your three key takeaways will be:

  • Where to begin to reduce your financial stress
  • How to implement three key rules to assure your success now and in the future
  • Why financial health matters for you and your business

Marie Burns, a Certified Financial Planner (CFP®), is originally from Wisconsin. Over the past 20 years, she has helped clients with their financial lives. She's done this in a fiduciary capacity in a bank setting, accounting firm, at Vanguard, and at a financial planning firm. Currently, she has an advisory practice called, Focus Point Planning, where she offers financial planning and investment management. She is a volunteer ambassador and board member for The Financial Awareness Foundation and member of the Financial Planning Association. In addition, she's board member for the Senior Advocacy Group of Ahwatukee. She's also the author of a financial checklist book series, and podcast host of Mind, Money, Motion.

Cost: $15 members $25 guests
Light dinner served; seating is limited.
Registration and payment required by Monday, October 21; no refunds.
RSVP or call 480-968-7443

Congratulations to NSA-Arizona’s Newest


Karen Blakeley

BRAVO Corner

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart to be included in Bravo Corner.

Congratulations to Ghazi Muhammad

September NSA-Arizona meeting attendee Ghazi Muhammad won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help set up breakfast before the meeting.

SPEAKERS LAB—Cultivate Your Speaking Skills—Reason to Be at Lab #40

Leap of Faith

“Life is a gamble. There are no sureties. If you want something badly, you'd have to trust your heart and your instincts and then take a leap of faith.” —Alyssa Urbano

Speaking takes skill. It also takes courage.

NSA-Arizona Speakers Lab is known for providing valuable feedback from skilled evaluators. We also provide encouragement. We do this in a structured environment that includes guidelines both for evaluators and for speakers. This helps to provide supportive, constructive, and useful advice.

Is there an area of your speaking or your speaking business that would benefit from some feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a. m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak. In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“Wings are like dreams. Before each flight, a bird takes a small jump, a leap of faith, believing that its wings will work. That jump can only be made with rock solid feet.” —J.R. Rim

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

October 8—Natalie Sayer
October 22—Stephanie Angelo

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2019 CSP/CPAE: Summit December 6-8–Estancia La Jolla Hotel & Spa, San Diego, CA
2020 Winter Conference: February 28-March 1–Omni Houston Hotel, Houston, TX

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.

By Richard Victor

Influence 2018 recordings are available to members

You can stream both audio and video from the NSA-Arizona website. Head to our webpage and log in with your user ID and password.

You'll have access to 63 audio recordings of breakout sessions and 10 videos of the general session (each roughly 20 minutes long). Plus, you can watch a series of 16 two-minute videos called The Six-figure Spotlight. In this series, 16 speakers say clearly and concisely in two minutes how they add additional revenue to their businesses.

But I, your humble librarian, have found PDFs of the handouts that accompany each presentation. Find download links at here.

Some of the notable breakout session titles include:

  • How to Keep Your Speaker's Name on the Tips of Their Tongues for Repeat and Referral Speaking Gigs by Beth Zeisenis
  • How to Be Funny: A Systematic Process for Adding Humor to Speeches by Andrew Tarvin
  • College Speaking: Roadmap For Success! by Elaine Pasqua
  • The Speakers Roadmap to 7 Figures: by David Horsager
  • Why Same is Lame: How to Stand Out as a Speaker and Build Your Business by Jay Baer
  • Becoming a Best-Selling Author: From Idea to Published Book by Jeffrey Hayzlett (among others)
  • The Triple Threat series, in which three panelists share their thoughts on social media, SEO, sales, PowerPoint, presentation skills, podcasting, authorship, humor, and marketing

Take advantage of this benefit that comes free with your membership; there's plenty of outstanding stuff, as always!

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Anxious, eager – “Eager” means exciting or enthusiastic; “anxious” means full of anxiety or worry. “I’m eager to hear the details of your trip.” “I have been anxious to learn about your travels ever since I heard about the airline strike.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

Facebook Live Length

Question: How long should a Facebook Live video be, and why?

Answer: Unlike other videos on Facebook, there are no algorithms associated with length that will squash your reach when it comes to Facebook Live. Facebook Live is all about interaction, not just talking at people. You have to be inclusive; make your audience part of it so that you are providing an experience. While they learn from you, and you learn from them.

Here are some tips:

  1. Have a planned length of 15 minutes, though be prepared to go an hour if the conversation stays alive!
  2. In your welcome, ask where people are watching from.
  3. Don’t just promote, be of VALUE.
  4. Keep it fun and do them regularly!

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.


Where do you live now?

North Central Phoenix, behind the Biltmore Resort.

Where are you originally from?

Niles, Ohio which is outside of Youngstown.

Do you share your home with pets?

Yes, my two cats Dixie and Max.

Do you have any hobbies, travels, volunteer work or other interesting things to share?

No hobbies. However, I've traveled to: South Africa, Zimbabwe, Norway, Russia and a few other European countries. I volunteer at my church, mostly with the education committee. As for other interesting things, I have lived in Ohio, Kentucky, Chicago, St. Louis, Los Angeles and now Phoenix—sort of moved west from Ohio.

I also teach business etiquette and dining skills to fire fighters. I have two books on Amazon: From Campus to Corporate, and for the fire service, From Courage to Courtesy. Both focus on soft skills and etiquette tips.

What is your speaking specialty?

Business Etiquette, Communication Skills, and at ASU I teach Meeting and Convention Management.

What kind of work did you do before you started speaking?

I was in retail management, IT, and a meeting and event manager. Now I mostly teach at ASU and other companies on my topics.

When did you start speaking?

My speaking/training started when I lived in St. Louis and was in the HR/Training departments—a long time ago!

When did you join NSA-Arizona?


How have you volunteered for our chapter?

I've hosted two Living Room Forums and been a guest speaker at a Living Room Forum. I've planned two Holiday parties and hosted two Holiday parties. I've also planned two summer social events and was on the Education committee for 2 years. Now, I’m co-chair of Living Room Forum.

For you, what is the best advantage of NSA-Arizona membership?

The wonderful members I have met and become friends with, and of course, the professional development. We get the best speakers at our meetings.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder