The Voice of Professional Speakers in Arizona

September 2019 News Flash

Welcome to the September 2019 issue of the NSA-Arizona News Flash!

President’s Message—Deeper Connections, Deeper Collaborations

Imagine catching a glimpse of the future and stumbling on a secret known only by the few travelers who’ve been there. That secret being the single biggest benefit extracted from a lifetime of the NSA experience…

I stopped counting after half a dozen industry icons spontaneously revealed the same secret. Honestly, how many times does such an eclectic mix of backgrounds, experts, and Type A personalities agree with such uniformity? It wasn’t the money, the network, the accolades or titles they called out. It was the friendships. Friendships that helped them navigate the plethora of paths in the business of speaking amidst the inevitable ups and downs of life’s journey.

When there’s no debate, the only thing left is to embrace, facilitate, and pursue the same experience. And, so was born our theme for the year, the pursuit of: Deeper Connections, Deeper Collaborations.

As we dive into our chapter activities, know that this theme is the intentional undercurrent in all our efforts. We'll unveil new initiatives, like the Stories of Us, Deeper Dives w/Chapter Experts, and others still in development. And yet, all the fun and exciting things we do will never be enough…without you.

Instead of pondering, What am I getting out of NSA-Arizona? Will you embrace the call and ask, How can I dig deeper into this community of professional communicators? The deeper our roots, the higher our reach. What we can accomplish together and separately the world has yet to see–let’s show them!

A shout out to Brandie Beane for knocking it out of the park with our Summer Social!

Our first monthly chapter meeting welcomes Dr. Marcia Reynolds revealing the benefits of being an emotionally intelligent speaker and Dr. Jaime Hope bringing her seasoned insights on adversity, human behavior and motivating change. Can’t wait to see you then!

Frank Molinar
NSA-Arizona President


September 14, 2019
Networking/Breakfast: 8 a.m.- 9 a.m.
Meeting: 9 a.m-12:00 p.m.
NSA Conference Center, 1500 S. Priest Dr., Tempe, AZ
Click here for complete meeting details

Did you know you can bring your spouse/partner/staff member at the member rate?

NSA members, who are not chapter members, please feel welcome to join us at the member rate on your first visit.

No refunds after the early registration deadline.

Please notify us if you have any special needs for the meeting.

KEYNOTE SPEAKER—How to Be an Emotionally Intelligent Speaker: Using and Defusing Emotions On the Stage with Marcia Reynolds, CSP

Do you know how your audience feels when you walk on the stage? How about when you walk off? The emotions you feel from the moment they see you to their reaction when you take their applause will impact what people learn, remember, and say about you in the future. Learn how to set your emotional tone up front, how to catch and shift distracting emotions, and how to script emotions for impact along with your words. Dr. Marcia Reynolds, CSP will take you on a joyful journey as you learn how to master your mind and the reactions of your audience when you speak.

  • Mentally prepare before your presentation
  • Master your emotions while speaking
  • Use emotional shifts to create a memorable experience for your audience

Dr. Marcia Reynolds, CSP, coaches leaders and speaks on leadership coaching and emotional intelligence. She has presented in 41 countries in the past 15 years. In addition to her doctorate in organizational psychology and two master’s degrees in communication and adult learning, she is a pioneer and leader in the coaching profession as well as one of the first to earn the designation of Master Certified Coach. Global Gurus recognizes Marcia as the #3 coach in the world.

President's Note: No, you're not mis-reading this. Pamela Jett, CSP, was slated to present for September. Due to a family situation, she has to be away unexpectedly. We look forward to engaging her another time. Meanwhile, we're thrilled to catch Marcia in town to kick off our program year. Come ready to learn from a Master!

We are sad to report that Dr. Sean Stephenson passed away on August 28. Our deepest sympathy goes out to his wife Mindie, his family, and his many, many friends in both the speaking world and the world at large. A small man with a big heart, Sean was an incredible inspiration. Sean was originally slated to speak for our chapter this month.

Resilience Strategies Forged in the Fire

Jaime Hope, MD, will be teaching resilience strategies forged in the fire of working as an Emergency Medicine Doctor at one of the busiest Level 1 Trauma Centers in the country. She shares how these lessons are applicable in business and in life and gives the audience a framework and action steps that they can implement right away to improve their confidence, resilience, and life!

Dr. Jaime Hope is a keynote speaker and invited lecturer across the country on a variety of medical and health related topics. As a dual-Board Certified physician and Assistant Professor, she teaches Resilience, Confidence, and Healthy Habit creation and maintenance. She utilized her years of research and teaching about healthy habits to write her first book, Habit That!, which hit #1 bestseller status in multiple categories on Amazon within 24 hours of release.

Chair Monthly Meeting Program John Iannarelli

Please Pre-pay for Meeting Attendance
To streamline check-in at our monthly meetings, please prepay for your meeting attendance. Members and guests SAVE $10 when they prepay by 5 p.m. on the Wednesday before the Saturday meeting.

Register Now Prepaid Registration (by Wed., September 11, at 5 p.m.): $37/members; $52/guests
Registration (after Wed., September 11 at 5 p.m.): $47/members, $62/guests.
Members, did you know you can bring your spouse/partner/staff member at the member rate?

No refunds after the early registration deadline. Please notify us if you require any special needs for the meeting.

Thank you to our sponsor Chris Widener Speakers Academy

Produced by one of the top professional speakers of the last 20 years, the Chris Widener Speakers Academy features 46 of the world's most successful speakers. Together they have done one billion dollars in business. It is the most comprehensive online video course for success on the speaking business covering virtually every area of business. 20+ hours of instruction in 63 videos. Visit

PROFESSIONAL OPPORTUNITY: Leverage the power and knowledge of the NSA-Arizona Professional Member community

Facilitated by a Professional member

Join your peers as we develop tangible action items cultivated from the material presented during the monthly meeting.

Accountability, brainstorming, and creative thinking lead to the tactical implementation of business-generation ideas!

Join us in the break room from 12:15-1:30 p.m. immediately after the regular chapter meeting.

Attendance at the Professional Opportunity is included for Professionals in the meeting registration.

CANDIDATE PROGRAM-Candidates, Are You Ready for Year Two?

We are back September 14 to kick off year two of our new and improved candidate program. These sessions are a benefit INCLUDED with your candidate membership as long as you attend the monthly chapter meeting.

Candidate sessions will follow our monthly chapter meetings and will run from 12:15 p.m. to 1:30 p.m. Each interactive session will feature expert speakers sharing tips and answering questions about your most important concerns. This program is designed for you and by you based on your requests and topics of interest. You can't get this kind of personal coaching and instruction anywhere else!

As candidates, you will have opportunities to participate and practice your skills, share your successes or be highlighted in a candidate showcase. Plan to attend our 2019-2020 monthly meetings and stay for ALL nine sessions.

Get the Gig–Effective Speaker Marketing Tools that Close Deals

How do you create your speaker identity? From business card to one sheet, video, website or your stage presence, what message are you delivering? This session will focus on the essential marketing materials you need. They represent your business and image for meeting professionals to be interested in you and close more deals.

By attending this session, you will learn about these necessary items:

  • Identify key elements that professionals look for in booking speakers.
  • Attain the knowledge to develop your own media kit and materials.
  • Gain confidence that you are representing your message properly.

September session will be led by Dr. Karen Jacobson, an expert in neuroscience and communication. She is the author of Power Conversations, the first book in a series representing her “High-Performance Triad,” an effective strategy for creating your highest edge.

For this session bring any marketing tools you might already have: business cards, brochures, and one sheets. We will be happy to review them regardless of whether they’ve been working for you or not. This is a JUDGMENT-FREE zone. We are here to help you. UPLEVEL your game!

Looking forward to seeing you on September 14, it’s going to be a GREAT year! P. S. Do you have any friends that are interested in becoming speakers? Share this information with them and invite them to join to our Candidate program!

Candidate Facilitator: Dr. Karen Jacobson. Click for more information.

LIVING ROOM FORUM: Getting a Media Interview and Making It Count

Date: Wednesday, September 25, 2019
Time: 6:00 to 8:00 p.m.
Topic: Getting a Media Interview and Making It Count
Format: Discussion
Facilitator: Rick DeBruhl
Venue: Rick DeBruhl's house

Your message needs a bigger audience! It would make for a perfect interview on local news or in the paper. But how do you get there? What’s the secret to a perfect story pitch? How do you break through the newsroom force field? And once you get that opportunity, how do you make the most of it? Some people will hire PR agencies to get their foot in the door. That’s great if you can afford it, but it’s still possible to pull off that first interview without any help. Like everything else in life, it just takes insight and persistence.

Rick DeBruhl has worked in the TV industry for four decades. He’s interviewed presidents and rock stars. More importantly, he’s interviewed and coached literally thousands of everyday people through their first media adventure. Rick will give advice about how you can make your pitch, as well as how to nail the interview.

You'll learn these four key takeaways:

  • Here's the secret to the perfect story pitch.
  • Who should you pitch?
  • Why should they interview you?
  • What happens if you get brain freeze during the interview?

Rick DeBruhl is an Emmy Award winning network broadcaster, working as a news reporter and anchor for more than three decades. In addition, he has also worked for ABC, ESPN, NBC, Fox Sports and other networks covering auto racing. He is currently the voice of the Barrett Jackson auctions on the Motor Trend Network and a communication consultant based in Phoenix.

Cost: $15 members $25 guests
Registration and payment required by Monday, September 23; no refunds.
Light dinner served; seating limited; no refunds.
RSVP or call 480-968-7443

Congratulations to NSA-Arizona’s Newest


Dennis Campbell


Helen Hilts
Ron Bush

BRAVO Corner

Dr. Karen Jacobson's company was just recognized by the City of Phoenix as a Small Business Enterprise. She is also certified as a Women-Owned Small Business by WBENC.

In the July/August issue, Speaker Magazine published Stephanie Angelo’s article, "7 Tips for Facilitating a Great Mastermind Group." Congratulations, Stephanie!

Dennis Campbell was promoted to Professional from Candidate. Well done!

Let fellow NSA-Arizona members know about your achievements. Email Linda-Ann Stewart to be included in Bravo Corner.

Congratulations to Kathy Dempsey, CSP

NSA-Arizona meeting attendee Kathy Dempsey, CSP won a FREE future meeting by submitting a program evaluation. Hand yours in at the next meeting to participate in this monthly drawing.


Volunteering gives you the chance to get to know your fellow NSA-Arizona members, and allows them to know you. Our volunteers help our chapter to put together and bring you wonderful programs that further your speaking career. There are many opportunities to join in and sustain our growth, and we invite you to participate.

Needed: Volunteers to help set up breakfast before the meeting.

SPEAKERS LAB – Cultivate Your Speaking Skills—Reason to Be at Lab #39

Walk the talk—practice what you preach.

“Be the change you wish to see in the world.”—Mahatma Gandhi

Our actions should be consistent with our words. It is key to our credibility with our audience. It also is important in our relations with our clients.

NSA-Arizona provides an opportunity for you to have amazing support and feedback from skilled evaluators to enhance your consistency and credibility. We include feedback guidelines not just for the evaluators but also for the speakers. This helps to provide supportive, constructive, and useful advice.

Is there an area of your speaking or your speaking business that would benefit from solid feedback? Come join us at Speakers’ Lab and experience the valuable feedback and encouragement to help you improve in any area of the speaking business.

No RSVP is required to attend. We meet the 2nd and 4th Tuesdays from 9:30-11:45 a.m. at NSA headquarters. However, to speak at the Lab, you must be a chapter member in good standing.

We ask that you attend as a participant twice, before you sign up for time to speak.

In a normal meeting, we have three 30-minute slots. Speakers can use the time to receive feedback and tips for a specific purpose, like trying out new material or trying a new form of speaking.

“Preach the gospel, and if necessary, use words.” Francis of Assisi

To claim your spot, contact Natalie Sayer. Please put “Speakers Lab” in the subject line.

Upcoming Guest Enrichers

9/10—Gary Karp
9/24—Naomi Rhode, CSP, CPAE
10/22—Natalie Sayer

“Speakers Lab is one of the greatest features provided by NSA-Arizona. It is designed to be a safe place to not only practice and hone speaking skills, the feedback given by NSA members is extremely valuable and well worth the price of membership. I highly recommend Speakers Lab to anyone serious about advancing their speaking career.” —Rita Hudgens

NSA-Arizona Speaker Lab Leadership Team: Michael Haley, Debra Exner, Natalie Sayer, Antonio Valles.


2019 CSP/CPAE: Summit December 6-8–Estancia La Jolla Hotel & Spa, San Diego, CA
2020 Winter Conference: February 28-March 1–Omni Houston Hotel, Houston, TX

For details, go to the NSA website at


Editor’s Note: This feature reminds you to take advantage of our fabulous lending library of NSA Convention recordings.
By Richard Victor

My library management tool

If you ever come to check out the items in our chapter's lending library, you probably see me tapping on my iPad. That's because I realized that I need an efficient and effective way to keep track of titles and find what someone is looking for.

In the past, people would ask, "Do you have anything about speaking in other countries?"

I'd say, "Yeah, let me find it." After 10 minutes of thumbing through index cards, I'd find out that it was already checked out. I needed a database, and I was sure there's an app for that.

After trying a couple of trial versions, I selected an app called "Book Crawler." The full version is just $2, and though it took a long time (there are over 400 titles in the library), I have a complete cross-referenced managed database. I can quickly and easily sort and search to help you find exactly what you're looking for.

Here are some of the sort and filter tools that I use to manage the library:

  • Collection–first I group by national convention by year from 2007 to 2017, Speaker Magazine, Voice of Experience, and Books.
  • Format–most of the items are on CD, but we also have magazines, books, cassettes, and MP3s.
  • Tags–I also group by topic. Looking for something on marketing, performance, professional development, sales, business operations, or humor? No problem.
  • Author–it's really "presenter" of course, but if you want to hear something by Chris Clark-Epstein, Scott Ginsburg, Nido Quebein, Thom Winninger, or Patricia Fripp? Sure thing.
  • Own–I'm afraid not all items from our collection are still in our possession. But the app places a check mark next to any item that is still available to lend.

Not sure what you're looking for, but hoping to find something interesting? Stop by the break room and run through the CD collection. Or just pick up my iPad and shuffle through the titles, or pick a title or a topic and see what you can find. Then let me know if you found it worthwhile.

Richard is NSA-Arizona’s librarian who accepts donations of books, tapes, magazines, CDs, and videos of interest to speakers. Contact Richard for instructions to download recent NSA Convention sessions.


By Barbara McNichol

Do you ever confuse this word pair? Now you know the difference so you won't get tripped up!

Number, amount – You’ve likely heard people say, “Consider the amount of dollars it takes...” or “the amount of stores we have is less than our competitors’ stores.” In both phrases, the word “number” should be used instead of “amount” and “fewer” should be used instead of “less.”

Here’s the rule: If you can quantify the noun (that means count the objects), use “number” or “fewer.” So, the correct phrases are “Consider the number of dollars it takes ...” and “the number of stores we have is fewer than our competitors’ stores.”

The creator of Word Trippers Tips writing resource, Barbara edits nonfiction books and articles for NSA members. You can contact Barbara here.


By Dan Shinder

Question: Why should I record Facebook Live videos?

Answer: This is a great question, and the answer is even better. Facebook Live is the number one thing you can do on social media to build a relationship with your audience, your target market, and your prospects. These are who are, or will become, your consumers. Whether it’s your company, a company you work for or your own personal brand, it works.

Here are some tips:

  1. Be yourself, stay genuine.
  2. Schedule them in advance with a topic in mind and be prepared.
  3. Be inclusive. Take questions live and interact with viewers. Inform and learn at the same time.
  4. Have fun and do it at least once a week!

Dan Shinder teaches social media marketing to entrepreneurs and corporations and is NSA-Arizona's own social media marketer. Visit his website Social Media on Steroids.


Where do you live now? Where are you originally from? Do you share your home with pets or family?

I currently live in Peoria, Arizona. Originally, I'm from Portland, Maine. I share a home with my daughter, Cadence Riley, a dog, Vixie, and a guinea pig, Branch.

Do you have any hobbies, travels, volunteer work, or other interesting things to share?

I play softball and roller hockey. I love to travel with my daughter. And I love to network and meet new people.

What is your speaking specialty?

I speak on Customer Service. I merge my military background and passion for customer service by teaching corporations how to put the Service back into Customer Service.

What kind of work did you do before you started speaking? Are you still doing that or other work in addition to speaking?

I served seven years in the US Navy as a Seabee. After the Navy, I worked for USAA and then moved on to working for my mom's company, PM Learning Solutions. I am still currently working there as well as growing my own customer service training company.

When did you start speaking? When did you join NSA-Arizona?

I started conducting trainings in the military, but this year is when I started focusing on speaking professionally. I joined NSA-Arizona July 2018.

How have you volunteered for our chapter?

I am the social events chair.

For you, what is the best advantage of NSA-Arizona membership?

The best advantage is the wealth of knowledge that I am surrounded by. Everyone is extremely helpful and willing to share expertise to help me become the best person I can be personally and professionally.

About This Newsletter

Email your News Flash announcements to editor Linda-Ann Stewart or call 928-600-0452 by 15th of each month. Thanks to proofreaders Michelle Cubas and Richard Victor.

To view back issues of the newsletter, visit our web site. Click on Newsletters and select the edition you wish to view.

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Cavett Robert

"As speakers, we never fight over the size of our slice of the pie, we build a bigger pie."
-Cavett Robert, NSA Founder