Pricing Secrets: Inside the Buyer’s Mind
Discover the hidden dynamics that influence how buyers perceive pricing and make their decisions. Join this candid conversation to uncover the psychological and practical factors that can help you win more business at higher prices. Together, we’ll explore real-world examples, debunk common myths, and share actionable insights that you can apply to your speaking business and beyond. Bring your questions and join the conversation!
Learning Objectives
- Understand how buyers think about value and what influences their decisions.
- Gain confidence and knowledge to selectively raise your prices
- Recognize when buyers are NOT price sensitive
- Realize why fee integrity holds you back
About our guest: Few voices resonate with the clarity, insight, and expertise of Mark Stiving, PhD. His profound understanding of buyer behavior, combined with his unique ability to distill pricing strategies into actionable insights, has cemented his reputation as a sought-after advisor and instructor.
In the last 25 years, Mark has consulted, trained and/or coached hundreds of companies, including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Today, he works regularly with PE firms, helping their portfolio companies increase profits and drive valuation by learning how to price, package, communicate, and sell value.
Mark’s focus is on helping companies capture their true worth. He arms clients with the understanding, tools, and strategies they need to continually optimize their pricing independently, but does not leave them alone. Instead, he uses his decades of experience in organizations of all sizes, stages, and most industries to advise his clients down their path to maximum profitability.
An award-winning speaker, Mark speaks at professional conferences, such as the Professional Pricing Society and the American Marketing Association, and delivers inspirational keynotes at company events worldwide. He is also a featured guest on many popular shows, including M&A Talk, The Operations Room, and Salesology.
NSA-Arizona members will receive access to the recording.
By registering for this event, you are giving permission for NSA-Arizona to add your contact information to our email list and to use any photographs (screenshots) that are taken at the event containing your likeness for as long as NSA-Arizona deems appropriate and desirable.
