NSA-Arizona Program Saturday, January 10, 2026
This meeting will be held upstairs in the training room, Suite 201.
| 8:30 a.m. - 9:00 a.m. |
Networking |
| 9:00 a.m. - 12:00 p.m. |
Program Meeting |
Please note: Coffee and water will be provided. You are welcome to bring your own beverage and snacks.
3 Ways to Participate:
- Register to join us in person.
- Register to join us via live-streaming on the day of the event.
- Register to receive a link to the recording afterward.
Say What They Can't Unhear: How To Inspire Change That Lasts
In a world of constant change, how can speakers inspire transformations that truly endure? Tamsen Webster, acclaimed speaker and author of "Say What They Can't Unhear: The 9 Principles of Lasting Change," presents a groundbreaking approach to crafting talks that create lasting shifts in how audiences think and act.
Drawing from over 30 years of experience in message design and change communications, Webster challenges conventional wisdom about persuasive speaking. She reveals why traditional presentation methods often fail to drive real change and introduces a powerful new framework for creating talks that stand the test of time.
Whether you're delivering keynotes, training workshops, or virtual presentations, this session will equip you with the tools to not just engage your audience, but to transform them. Learn how to turn a momentary "yes" into enduring action with ideas that resonate so strongly, they become impossible to "unhear."
Key Takeaways:
- Understand why audience change is a reaction, not just an action, and how to design your talks accordingly
- Learn to craft a case for change that connects with your audience's existing beliefs and identity
- Discover speaking strategies that overcome resistance without relying on pain or pressure
- Master the art of turning short-term audience agreement into long-term commitment
EARLY REGISTRATION ENDS ON JANUARY 5TH. REGISTER EARLY TO SAVE!
Part message designer, part English-to-English translator, and now part doctoral student, Tamsen Webster, MBA helps leaders quickly craft their case for long-lasting changes in thinking and behavior. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Databox, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.
Connect with Tamsen
Website: https://tamsenwebster.com/
Instagram: https://www.instagram.com/tamsenwebster/
LinkedIn: https://www.linkedin.com/in/tamsenwebster
Facebook: https://www.facebook.com/TamsenWebster/
By registering for this event, you are giving permission for NSA-Arizona to add your contact information to our email list and to use any photographs (or screenshots) that are taken at the event containing your likeness for as long as NSA-Arizona deems appropriate and desirable.
Cancellation Policy: No refunds.
Please notify us if you have any special needs for the meeting.
